For the Professional Speakers Association of India monthly meeting, February 2019.

1. @The Digital Conversationalist
@AndreaTEdwards
It’s the age of
digital reputations.
How’s yours?
FortheProfessionalSpeakersAssociationofIndia

2. The age of
distrust

3. @ A n d r e a T E d w a r d s

4. @ A n d r e a T E d w a r d s

5. @ A n d r e a T E d w a r d s

6. @ A n d r e a T E d w a r d s 6
Trust building must be a strategic
priority for anyone in business
today…

7. @ A n d r e a T E d w a r d s 7
The
customer
today

8. @ A n d r e a T E d w a r d s 8
The 4th Industrial Revolution
VUCA
Disruption
Innovation
Change Agile
Political
Crisis
Environment
Millennials
GenX
Baby
boomers
21st Century Skills
Fake news
Cyber Attacks
Information security
Privacy
Data
Data
PrivacyBlockchain
Religion
Trolls
Bots
Work Life
Balance
FOMO
Content
shock
Gig
economy
Mega Smart Cities
Aging
Population
New way of
workingClimate
Change
AI
Digital
skills
Digital
revolution
Machine
learning
Automation
Robots
Autonomous vehicles
Fundamentalism
Job
Losses
Inequality
Healthcare
Humanity in business
Corporate
Culture
Employee
Engagement
Education
People Power
Social
activism
Corruption
NationalismFear
Manipulation
Distraction
Infobesity
Trust
Distrust
Digital
Data
privacy
Cambridge Analytica
Cyber warfare
Ignorance
Speed Of Change
Rising
Asia

9. @ A n d r e a T E d w a r d s 9
The old
PYRAMID of
information
CEO
Government Officials
Academics
GENERAL POPULATION
Board of Directors
Technical Experts
Elite Media

10. @ A n d r e a T E d w a r d s 10
Today it’s a
DIAMOND

11. 1. Family
2. Friends
3. Bloggers
4. Social media connections
5. Colleagues
6. Journalists
7. Religious leaders
8. Celebrities
9. Brands
10. Politicians
Ref: affilinet survey
Who do we
TRUST?

12. @ A n d r e a T E d w a r d s 12

13. @ A n d r e a T E d w a r d s 13

14. @ A n d r e a T E d w a r d s 14

15. @ A n d r e a T E d w a r d s 15
 Cambridge Analytica
 Societal manipulation - elections
 Algorithms
 Fears and anxieties
 Trolls, bots, morons…
The Downside

16. @ A n d r e a T E d w a r d s 16
We laugh, cry,
rage, argue,
inspire, love,
learn and give
to each other
Beautiful upside

17. @ A n d r e a T E d w a r d s 17

18. @ A n d r e a T E d w a r d s 18

19. @ A n d r e a T E d w a r d s 19
Where are we learning,
buying, deciding?
Social
Email
Search

20. @ A n d r e a T E d w a r d s 20

21. But we’re
not just
learning.
We’re being
distracted!

22. @ A n d r e a T E d w a r d s 22
FOMO

25. Let’s talk
Social Leadership

26. @ A n d r e a T E d w a r d s 26
A core leadership skill will be
true, authentic, social
leadership
Think Richard Branson or Marc Benioff
It is how we connect to our customers
where they are
It’s how we build trust in an era when trust is lacking

27. Focus
01

29. World
Class
Content
02

30. 1. Create
2. Curate
3. Participate!!

31. 80% of all
Internet traffic will
be video in 2020

32. Make sure it’s…
Amazing
Inspiring
Useful
Impactful
Worth their time

33. Integrity is
everything
03

35. Set a goal
Laugh, think or
cry…

36. Grit is king
04

38. 05
Build a
tribe

39. A social division in a traditional society
consisting of families or communities
linked by social, economic, religious, or
blood ties, with a common culture and
dialect, typically having a recognized
leader.
Tribe definition

40. Audience06

42. Don’t do too
much!
07

43. Be positive
08

44. Give
#GivingEconomy
09

45. Be YOU!
10

47. Be of service
Don’t sell. Share
Don’t pitch. Serve
The best way to sell something: Don’t
sell anything. Earn the awareness,
respect and trust of those who buy.
Rand Fishkin, founder, Moz

48. @ A n d r e a T E d w a r d s # A P S C 1 8
1.Focus
2.Persistence
3.Giver
4.Audience
5.Excellence
6.Service
@ A n d r e a T E d w a r d s

49. www.andreatedwards.com
@AndreaTEdwards
AndreaTEdwards
AndreaTEdwards
Andrea Edwards AndreaTEdwards
Andrea Edwards
The Digital Conversationalist The Digital Conversationalist
THANKS FOR YOUR TIME!