This document discusses how to establish an authentic professional social media presence. It notes that people are more likely to trust recommendations from people they know than from brands. It advises defining your unique voice and values to guide your social media participation. The key is to focus on sharing knowledge and passion through positive, respectful contributions rather than self-promotion. An authentic social presence takes time to develop and needs to be nurtured and protected.

1. How to Rock a Professional
Social Presence, with
Authenticity at the Heart
The Wedge Asia, Wednesday 14 October 2015
Andrea Edwards, Head of Content Marketing & Training
Novus Asia
@AndreaTEdwards
/CommunicatingAsiaPacific
/AndreaEdwardsAsia
www.AndreaTEdwards.com

5. Important stats
15%
of people trust
recommendations
from brands
84%
trust recommendations
from people they know
Reference: wersm

6. SupportersCreators Lurkers
The 1/9/90 % rule applies
Be in the top 10%

8. What is personal branding?
It’s you. It’s what you stand for.
It’s what you believe in. It’s how you
think. It’s how you act. It is you
packaged up and presented to the
world online

9. Define your voice
What do you want to be
known for?

10. Link your brain & your heart
Bring your whole person to work

11. Define your why for
being on social media.
This is the reason you’ll
keep coming back

12. Find great content aligned to your voice

14. Giving economy

15. Social is about sharing your knowledge /
passion with the world
It’s about what you give NOT what you get
Be positive / constructive criticism
Be wary of overdoing it
Participate, support, celebrate others
Be completely authentic
Earn people’s respect & trust
Be patient – it takes time
Beware the advice you get

16. You are a….
Nurture, it, protect it, value it and make sure it
stands for something remarkable. Understand
its value to your business – which goes both ways

17. See you on social media
Communicating Asia Pacific
andreatedwards.com
AndreaEdwardsAsia
@AndreaTEdwards
WeAreNovusAsia
Novus Asia
Novus Asia
@NovusAsia