How to be a world class social leader
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I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech or shared on social media that they enjoyed my insights. That’s the #givingeconomy in action and I really appreciate it. It was a great event, so put it on your calendars for 2019!! This deck details my top 10 tips for being a world class social leader.
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How to be a world class social leader
- 1. @The Digital Conversationalist @AndreaTEdwards How to be a World Class Social Leader
- 3. @ A n d r e a T E d w a r d s
- 4. @ A n d r e a T E d w a r d s
- 5. @ A n d r e a T E d w a r d s
- 6. @ A n d r e a T E d w a r d s The customer today
- 7. @ A n d r e a T E d w a r d s The 4th Industrial Revolution VUCA Disruption Innovation Change Agile Political Crisis Environment Millennials GenX Baby boomers 21st Century Skills Fake news Cyber Attacks Information security Privacy Data Data PrivacyBlockchain Religion Trolls Bots Work Life Balance FOMO Content shock Gig economy Mega Smart Cities Aging Population New way of workingClimate Change AI Digital skills Digital revolution Machine learning Automation Robots Autonomous vehicles Fundamentalism Job Losses Inequality Healthcare Humanity in business Corporate Culture Employee Engagement Education People Power Social activism Corruption NationalismFear Manipulation Distraction Infobesity Trust Distrust Digital Data privacy Cambridge Analytica Cyber warfare Ignorance Speed Of Change Rising Asia
- 10. @ A n d r e a T E d w a r d s Who do we TRUST? Family Friends Bloggers Social media connections Colleagues Journalists Religious leaders Celebrities Brands Politicians 1 2 3 4 5 6 7 8 9 10 Ref: affilinet survey
- 11. @ A n d r e a T E d w a r d s CEO Government Officials Academics GENERAL POPULATION Board of Directors Technical Experts Elite Media The old PYRAMID of information
- 12. @ A n d r e a T E d w a r d s Today it’s a DIAMOND
- 13. @ A n d r e a T E d w a r d s
- 14. @ A n d r e a T E d w a r d s
- 15. @ A n d r e a T E d w a r d s
- 16. @ A n d r e a T E d w a r d s Cambridge Analytica Manipulation - elections Algorithms Fears and anxieties Trolls, bots, morons… The downside
- 17. @ A n d r e a T E d w a r d s We laugh, cry, rage, argue, inspire, love, learn and give to each other Beautiful upside
- 18. @ A n d r e a T E d w a r d s Journalists Religious Leaders Celebrities Brands Politicians
- 19. @ A n d r e a T E d w a r d s
- 20. @ A n d r e a T E d w a r d s Earn the right Brand trust all-time low? Facebook limiting brands? Or keep disrupting customers… How do brands break in?
- 21. Which is where Social Leadership comes in…
- 22. And it pays! Check out the full IBM case study on my profile and SlideShare… Wins US$24 million Pipeline US$57+ million
- 23. Focus 01
- 26. 1. Create 2. Curate 3. Participate!!
- 27. 80% of all Internet traffic will be video in 2020
- 31. Set a goal Laugh, think or cry…
- 32. Grit is king 04
- 34. 05 Build a tribe
- 35. Tribe = a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.
- 36. Audience06
- 39. Be positive 08
- 41. Be YOU! 10
- 43. Don’t sell. Share Don’t pitch. Serve The best way to sell something: Don’t sell anything. Earn the awareness, respect and trust of those who buy. Rand Fishkin, founder, Moz
- 44. @ A n d r e a T E d w a r d s # A P S C 1 8 Get focused Deliver excellence Be of service @ A n d r e a T E d w a r d s
- 45. www.andreatedwards.com @AndreaTEdwards AndreaTEdwards AndreaTEdwards Andrea Edwards AndreaTEdwards Andrea Edwards The Digital Conversationalist The Digital Conversationalist THANKS FOR YOUR TIME!