The document discusses ways to repurpose existing blog content to reach new audiences and improve SEO. It provides 7 methods for repurposing content, such as turning a blog post into an email series, eBook, or YouTube video. The document encourages analyzing website analytics to find popular posts, selecting a few to repurpose, and adding these repurposed content ideas to an editorial calendar. Repurposing content in different formats across multiple platforms can help generate more traffic and leads from existing content.