Anders Ångström

13 Followers

I make B2B companies understand and focus on the needs of their customers when conceptualising, developing, marketing and selling new and existing offerings. Mots B2B companies realise that they should focus on customer needs. In practice they often do the opposite. They speculate about customer needs. They focus on technology and competitors when developing new products and services. They base their marketing and sales on product capabilities. I give business developers, designers, marketing people and sales reps the motivation, customer insight, approach and toolset they need to work outside-in and team up around the customer job-to-be-done.

jtbd job-to-be-done a-focus customer insight wiraya anders ångström customer focus

Aktivität
Info

B2B Inbound Summit 13 maj 2014 - Sveriges enda event fokuserat på Content Marketing och leadsgenerering för B2B-företag | Hägvall & Sjöman

Crescando • Vor 9 Jahren

Content Marketing-dagen 140218 - Hägvall och Sjöman

Crescando • Vor 10 Jahren

jtbd job-to-be-done a-focus customer insight wiraya anders ångström customer focus

Anders Ångström

Präsentationen

Stockholm Job to-be-done Meetup April 20, 2017

Job to-be-done meetup rev 3

#3 JTBD Stockholm Meetup presentations from Oct 24 2017

Gefällt mir

Aspect-Oriented Business Process Management

Vision to Business Model to Brand

Den nya B2B-marknadsföringen | Hägvall & Sjöman - Atomer & Bitar 141014

Mentor update 1 value prop - mentor slides

Email Marketing Evovled: Content Marketing – Win new customers by helping them buy | Hägvall & Sjöman

Webbdagarna Göteborg 2014 - Content marketing B2B | 7 steg till en lyckad content marketing-plan - Malin Sjöman

B2B Inbound Summit 13 maj 2014 - Sveriges enda event fokuserat på Content Marketing och leadsgenerering för B2B-företag | Hägvall & Sjöman

Content Marketing-dagen 140218 - Hägvall och Sjöman