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Social Media and Innovation
    in IBM
    - Anders Quitzau, innovation Executive
        CBS 27.3.2012




                         AndersQuitzauIbm




                                            1
© 2012 IBM Corporation
Social Media & Innovation



    IBM’s definition of innovation
     § Intersection of invention and insight
     § Creates value
     § Holistic view                           “Innovation is a societal -- not a
        – Business model                         technological -- phenomenon,
                                                Sam Palmisano, CEO, IBM Corporation
        – Products & services
        – Operations




2                                                                                     © 2012 IBM Corporation
Social Media & Innovation



    IBM’s early days....




3                           © 2012 IBM Corporation
Enabling culture
Social Media & Innovation
                                                                                                                            change

    We Embrace Collaborative & Open Innovation
    Why?                                                                                         What we’ve done
    § Become our clients’ “innovation partner”                                                  § Established an innovation agenda
      – Address client priorities                                                                   that spans multiple dimensions:
      – Build deeper client relationships
                                                                                                    –   Product
    § Respond to changing nature of innovation                                                     –   Services
    § Organizations need each other to be                                                          –   Business process
      successful                                                                                    –   Business model
      – Pace of innovation outstrips an
                                                                                                    –   Management and culture
        organization’s ability to “go it alone”
                                                                                                    –   Policy and society
    § Changing workforce dynamics
      – Globalization                                                                            § Enabled global collaboration
      – “Millennials”
                                                                                                    – Culture of collaboration
                                                                                                    – Innovation ecosystem


                                           Venture
                                          Capitalists   ISVs       Business
                            IT Analysts
                                                                   Partners                      “We opened up our labs, said to the world, ‘Here
                Investors                                                        Alumni
                                                                                                 are our crown jewels, have at them’. The Jam --
        Regulatory Bodies                                                         Universities
                                    Innovation Ecosystem                         § Technical
                                                                                                 and programs like it – are greatly accelerating
            Clients                                                              § Business     our ability to innovate in meaningful ways for
                                                                                Community        business and society.”       - Sam Palmisano,
                      Employees                                                  Leaders
                                          Standards               Competitors                    IBM CEO
                                                        Policy-
                                           Bodies       makers


4                                                                                                                                     © 2012 IBM Corporation
Social Media & Innovation


    Innovation is about people – Getting ideas on the table – and
    implementing the best




5                                                          © 2012 IBM Corporation
Social Media & Innovation


      Banks are receiving new innovative ideas from both internal and external
      sources

                Internal & External Sources for New Idea Generation
                        Customers directly                                                  38 %

           Employees (general population)                                            35 %

                               Consultants                                    27 %                   Banking CEOs on
            Internal sales and service units                             25 %
                                                                                                          Sources of New Ideas:

                         Business partners                             23 %
                                                                                               § “…external, comes from client
                                                                                                  panels, customers and marketing
    Associations, trade groups, conf boards                     19 %                              intelligence…”
                               Competitors                   17 %                              § “…all employees are urged to look
                                      Other          6%
                                                                                                  for innovation and good ideas…”
                                                                                               § “…CEO pushes marketing to ‘steal
                               Think-tanks           6%
                                                                                                  three good ideas’ from competitors
                                 Academia            6%                                           and make them better…”
                          Internal R and D          4%                                         § “…main source of innovation is
                                                          Internal Sources
                                                                                                  individual business itself…”
                       Media, Publications      2%
                                                          External Sources                     § “…vendors are great source of
                                    Internet    2%
                                                                                                  innovation; also use academia…”
                                   Citizens     2%

               Labs/Other Govt institutions    0%

                                                                                                   Source: The Global CEO Survey 2006
6                                                                                                                          © 2012 IBM Corporation
     14
Social Media & Innovation


    At IBM, ideas are generated from multiple sources within and
    outside …
                                          Ideation Sources

                                       Market       Institute for
                                    Intelligence   Business Value
                                                                      Business Unit
                           Idea                                        Strategies
                        programs

          Global Technology                                           Emerging Business

                                             Idea
               Outlook                                                Opportunity Program


            First-of-a-Kind                                         New Technologies
               Program                                              Venture program
                                                                    On Demand
                            University                        Transformation Strategy
                            Programs

                                          Global Innovation
                                              Outlook
7                                                                                  © 2012 IBM Corporation
Social Media & Innovation


IBM has a workforce of over 500,000
of which almost 50% are mobile
                                      Major Employee Sites
                                      Customer Fulfilment
                                      Manufacturing
                                      Employee Service Centers

                                      IBM Research Centers
                                      IBM location
                                      Mobile employees




    • 170 countries
    • 2,000 locations
    • Nearly 100
      acquisitions since
      2003
    • 50% employees
      have < 5 years
      experience                                LC

8                                                    © 2012 IBM Corporation
Social Media & Innovation




9                           © 2012 IBM Corporation
Social Media & Innovation


     Generational shifts unleash different work styles

         Older workers             Mid- career workers New generation
          (Age 50 +)                 (Age 35 – 50)     (born after 1980)
 growing as % of workforce         shrinking as % of workforce   growing as % of workforce




      wisdom and intellectual         essential professionals     critical to long-term viability
      wisdom and intellectual         and middle managers                 and innovation
     capital of the organization      and middle managers




                   email            instant	
  messaging         social	
  networking
10                                                                                © 2012 IBM Corporation
Social Media & Innovation

 What effect does Gen Y have in “real life”?


     - Work in teams -

     - non-hierarcical organisation

     - work flexible with Mobile and
       Cloud

     - Customization / Engagement 	
 
                                   /
       Entitlement

     - Corporations wants talents!

     - Where is knowledge
       management in 10 years?                 From 	
    APCO Worldwide


11                                                                    © 2012 IBM Corporation
Social Media & Innovation


 Technology is dramatically changing the way we live




          How I Buy                                              How I Work
          Interacting with peers                                 Collaborating from
          and engaging with the                                  anywhere at any time.
          company.




                                   How I Create
                                   Tapping into a wide variety
                                   of insight and expertise.




12                                                                                 © 2012 IBM Corporation
Social Media & Innovation



     « A Social Business is a business
     that embeds «social» in all of its processes,
     connecting people to people, people to information,
     and data to insight.

     It is a company that engages its employees and
     clients in a two-way dialogue with social tools, is
     transparent in sharing its expertise beyond its four
     walls, and is nimble in its use of insights to change
     on a dime.

     It is different from social media, in that social media
     primarily adress or focus on marketing and
     public relations.»
     - Sandy Carter, Get Bold




13                                                             © 2012 IBM Corporation
Social Media & Innovation


     A social business optimizes interactions among people
     to gain a competitive advantage




                              Workforce     Customer Care and      Product and
                             Optimization        Insight        Service Innovation




14                                                                                   © 2012 IBM Corporation
Social Media & Innovation


Our philosophy of innovation is: Fail many, but fail cheap
- A new paradigme in innovation enabled by Web 2.0:
                                Yesterday – as was             1                                                Today – As is
                                                                   § Ideation and Product
                                                                      Inception from the
                                       Ideas source:                  expanding source for                         Ideas source:
                                          Internal                    innovation                        Internal, partners and customers
                                    idea          idea                                          idea                                           idea
                                           idea                    § Use Collaborative                                                  idea
                                                                                                  ideaidea ideaidea idea           idea
                                                                      tools to solicit                   idea     idea                 idea idea
                                                                      interactive feedback.




                                                                                                                                                              Weeks to months
                                              idea
     18 months to 2 years




                                                         § Limited
                                                            community to
                                                            foster new
                                                            innovation
                                                                                                     Service         Service           Service

                            § Little user
                               interaction and
                               market feedback           § “Build it and
                                            Service
                            § Service silos
                            § Limited reuse
                                                            they will                3                                         2   § Use of exposed
                                                            come”                        § Larger variety of
                                                            approach                        compelling offerings                      common capabilities
                                                                                            to offer customers                        to enable rapid
                                                                                                                                      service assembly

                                                                                                                   Breadth

15                                                                                                                                         © 2012 IBM Corporation
Social Media & Innovation



 Idea Management Override!




16                           © 2012 IBM Corporation
Social Media & Innovation


 Innovation as a core discipline at IBM

                                 Mobilize Interest,     Incubate,
                    Create       Mobilize Interest,                     Implement,
                                   Collaborate        Prototype and
                     Idea          Collaborate                        Take to Market
                                                         Validate
     INSIDE




                  IBM Lines of
                    Business

                                                                           Internal
                                                                        Stakeholders
                  Global
                Technology
                  Outlook




                                                                           Clients
                                                            FOAK
     OUTSIDE




                                 Sametime 3D



                                                                          Partners
               IBV reports
17                                                                        © 2012 IBM Corporation
Social Media & Innovation




      What are               How do       How IBM         How customers
      Jams?                  Jams work?   has used Jams   are using Jams

      An introduction




     • A massive online discussion using the
       Internet.
     • A time-limited event that can elicit
       participation from thousands of
       individuals anywhere in the world.
     • Subject-matter experts and moderators
       guide participants to build on each
       other’s ideas.




18                                                                         © 2012 IBM Corporation
Social Media & Innovation


     Jams Global collaborative inside/outside-firewall innovation
     enterprise-wide discussion, collaboration and decision-making


      §Real-time threaded discussion
      §Open idea-rating
      §Equal access by all employees




            WorldJam 2001                      ValuesJam
                                             ValuesJam 2003                     WorldJam 2004                        InnovationJam
                                                                                WorldJam 2004                InnovationJam TM 2006, 2008
       Anew collaborative medium to
         new collaborative medium to                                      Focused on pragmatic solutions       For the first time, IBM’s clients,
                                                                                                                        IBM’s clients,
                                       An in-depth exploration of IBM’s
                                         in-depth exploration of IBM’s     aroundon pragmatic solutions
                                                                            focus growth, innovation and        Business Partners, and our
                                                                                                                    business partners and
        capture best practices on 10   Values and Beliefs by employees    bringing the company’s solutions
                                                                           around growth, innovation and        Family members joined in a
                                                                                                                 family members joined in a
            urgent IBM issues
                                                                                        To life
                                                                               bringing solutions to life        new collaborative exercise
                                                                                                                  new collaborative exercise

19                                                                                                                                © 2012 IBM Corporation
Social Media & Innovation




                                                       Examples
     “Ideas” Jam
                                                      IBM WorldJam 2004: Develop pragmatic ideas
     § Actionable ideas about a particular topic /   and solutions to drive company’s growth and
        challenge the business (enterprise) faces     innovation strategy

     § Quantifiable inputs from jammers              Global Customer Electronics Manufacturer:
        collaborating to bring the ideas to life      Develop ideas to realise the company’s new
                                                      strategy with it’s new values as the framework
     § Establishing company (enterprise)-specific    Nato Security Jam 2010:             AFGHANISTAN , CRISIS
        best practices and an action plan             MANAGEMENT , CLIMATE CHANGE, DEVELOPMENT , HUMAN RIGHTS,
                                                      COMPREHENSIVE APPROACH CAPABILITIES & TRAINING, RELATIONS WITH
                                                      RUSSIA & CHINA, PIRACY


 Possible questions                                    Example of topics/questions
 Getting closer to our customers: How can we
 get better at delivering what our customers
 expect — and more?
 Understanding ourselves: What do our
 strategies and values imply for each one of us?
 Driving growth: How can we see and seize new
 growth opportunities?
 Creating a better company: What will it take to
 make our company the envy of our industry?



20                                                                                                          © 2012 IBM Corporation
Social Media & Innovation

     Executive Report – 2008 Innovation                                              16
     Jam


     Participation with Breadth and Depth



         –   During the 90-hour period of the Jam, Jammers:

                • Represented people in 80 countries from over
                  1,000 companies across 20 industries
                • Generated nearly 90K logins
                • Created over 32,000 posts
                • Read roughly 1.5 million pages, averaging 76
                  pages per Jammer.




21                                                               © 2012 IBM Corporation
Social Media & Innovation



 We often run ‘mini-jams’ using IBM Connections blog-tool to
 elicit ideas for innovation workshops with customers




22                                                             © 2012 IBM Corporation
Collaborative Innovation

with
Innovation Hubs




                           23
© 2012 IBM Corporation
Social Media & Innovation



 Innovation Hubs
  24x7 innovation marketplace


  § Localized collaborative
     innovation model for directed
     results
          § Next iteration of ThinkPlace
             program
          § Integrates Lotus Connections social
             network with idea sharing
          § Sharing business needs, innovation,
             implementation and recognition
  § $778M estimated impact of idea
     programs:
          – 45% new revenue opportunities
          – 37% time savings improvements
          – 18% cost savings improvements
          – cultural suggestions


24                                                 © 2012 IBM Corporation
  4
Social Media & Innovation


 Innovation Hub: 24x7 Idea Marketplace



     § Open, collaborative system: ideas submitted, discussed, then refined by community
     § Every employee can see ideas from others, comment on ideas, rate them, or tag them
     § Facilitates social networking by using tags
        to enable discovery of similar ideas and people
        with similar interests
     § Personalized action lists with simple workflow
        for idea evaluation and collaboration
     § Executive Challenges request ideas to
        address specific issues
     § Subject focused sub hubs ensures commitment and energy
     § Linkage to prototyping/validation programs
        (BizTech & TAP) and other resources
     § Innovator’s Awards for implemented ideas


                             http://ideas.tap.ibm.com/i_dir/ihubidea.nsf/         © 2012 IBM Corporation
25
Social Media & Innovation



 Technology Adoption Program (TAP)




26                                   © 2012 IBM Corporation
Social Media & Innovation



     Innovation process: Technology Adoption Program
     distribution channel for innovations

       2200+ innovators                                                   120,000+ early adopters




        concepts & ideas
                                             Technology
                                          Adoption Program
        hundreds
            of                 Enable            Measure                 Engage the
        offerings            innovators           value                  community

                                                      IBM

                                   products                               offerings   production


                                           enables the route to market
27                                                                                         © 2012 IBM Corporation
Social Media & Innovation




28                           © 2012 IBM Corporation
Social Media & Innovation



 Hard to find the right person, the right information, the right tool


                        FACES
                                a faster, more intelligent people search
               About 14000 visits a month



 EXPERTISE LOCATOR
 Employees can share
 Areas of expertise
 10,000 logins,
 over 100 experts
 contacted by end users




       ANSWERS
       Grassroots : people can ask questions,
       find and provide answers
       Approximately 8000 users per month




29                                                                         © 2012 IBM Corporation
Social Media & Innovation



 Collaboration in 1000’s of communities ~ Innovation




30                                                     © 2012 IBM Corporation
IBM Connections is already at work in IBM
   Profiles
   IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches
   per month. It’s the hub of user requests & all applications authentication for IBM.

   Communities
   IBM hosts over 85,177 online communities, each with shared resources and discussions.
   More than 38,422 are private [restricted] communities.

   Blogs
   IBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and
   84,439 tags.

   Bookmarks
   IBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271
   tags and with 76% of them publicly shared.

   Activities
   IBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries
   and with 556,429 registered, 'distinct', members.
   Files
   IBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706
   times with 338,903 files added to folders [collections].

   Wikis
   IBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times.
                                                                             (* employees & contractors)
                         Data updated: March 1st, 2012        © 2011 IBM Corporation
Expanding our Innovation Eco
 System - outside the firewall




                         32
© 2012 IBM Corporation
Social Media & Innovation




33         Credits: http://www.slideshare.net/andypiper   © 2012 IBM Corporation
Social Media & Innovation


     Social Media Outside the IBM Firewall examples ( incl Alumni)
                                     80+ accounts using “IBM” in the
                                     name
                                     (25% from outside the US) – over 3,000 IBMers on Twitter
                                     200+ IBM channels

                                     39,000+ users, 500+ IBM groups
                                     (65% outside the US)


                                     378,000+ (*including Alumni)

                                     166 communities, 200+
                                     blogs, 5000+ profiles
                                     75,000+
                                     100,000 IBMers
                                     collaborating with 200,000
                                     non-IBMers
34                                                                               © 2012 IBM Corporation
Social Media & Innovation


 We use social media to distribute content and get into dialogue




35                                                            © 2012 IBM Corporation
Social Media & Innovation

 But we can also use social media to understand what's going on
 – Social Analytics




36                                                         © 2012 IBM Corporation
Social Media & Innovation

AlphaWorks - part of IBM developerWorks
- Speeding IBM Emerging Technologies to the outside early-adopter
community

     § Promising software programs
        in research not yet
        commercialized.
     § Outside companies and
        developers contribute valuable
        ideas about bringing them to
        market.
     § First-cut versions of research
        technology available for free
        trial attracting thousands of
        early adopters, innovators, and
        entrepreneurs to site.
     § 40% of technologies on the
        site graduate into IBM
        products or industry
        standards.




37                                                              © 2012 IBM Corporation
Social Media & Innovation

 alphaworks is collaborative!                                                    Internal to IBM

                                                                                                     External to IBM
                                                               Open source
                                                                 licence                                      Open                 Not all nodes are
        IBM Research                                                                                         Sources               represented, e.g.
                                                  Lab Tours                        User                                           Developers are not in
                                                                                 feedback                                             the diagram
                                      Technology
     Legal&Naming                      Prototype                                                                       IBM Open/source
                                                                                                                          Software
                                                     alphaworks
                                                                                                              End-user
                                                                                AWS infos                     evaluation
                                      Technology
                                       Prototype
                                                                               AWS Software

              IBM Dev Labs                                                                    End-user                       Market/
                                                                            Alphaworks
                                                                 Alphaworks Software                                        Community
       Internal              alphaBrief                          feedback?
         to IBM                                                                                    DevelopersWorks
                                                                                                       support
                    IBM               Promotion

     External                                                                                                IBM Software                Product
      to IBM                                                                                                                             Brand
       developerWorks                                                            SWG
                                                                                                                                         Information
                Academic Initiative
                                                  GR Efforts
                                                                 PR Efforts                                                              Coordination

                                                                 Conferences                        Tangible transfer
                                                                                                    Intangible transfer


38                                                                                                                                   © 2012 IBM Corporation
Social Media & Innovation


 Links:

             IBM Social Business: http://www-01.ibm.com/software/collaboration/
               social/business/

             IBM Research Center for Social Business: http://
               www.research.ibm.com/social/index.shtml

             IBM Lotus Greenhouse: https://greenhouse.lotus.com

             IBM Jams: https://www.collaborationjam.com/

             Alphaworks: http://www.alphaworks.ibm.com/




39                                                                            © 2012 IBM Corporation
Social Media & Innovation




             Questions?




40                           © 2012 IBM Corporation

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Cbs social media & innovation in ibm anders quitzau copy

  • 1. Social Media and Innovation in IBM - Anders Quitzau, innovation Executive CBS 27.3.2012 AndersQuitzauIbm 1 © 2012 IBM Corporation
  • 2. Social Media & Innovation IBM’s definition of innovation § Intersection of invention and insight § Creates value § Holistic view “Innovation is a societal -- not a – Business model technological -- phenomenon, Sam Palmisano, CEO, IBM Corporation – Products & services – Operations 2 © 2012 IBM Corporation
  • 3. Social Media & Innovation IBM’s early days.... 3 © 2012 IBM Corporation
  • 4. Enabling culture Social Media & Innovation change We Embrace Collaborative & Open Innovation Why? What we’ve done § Become our clients’ “innovation partner” § Established an innovation agenda – Address client priorities that spans multiple dimensions: – Build deeper client relationships – Product § Respond to changing nature of innovation – Services § Organizations need each other to be – Business process successful – Business model – Pace of innovation outstrips an – Management and culture organization’s ability to “go it alone” – Policy and society § Changing workforce dynamics – Globalization § Enabled global collaboration – “Millennials” – Culture of collaboration – Innovation ecosystem Venture Capitalists ISVs Business IT Analysts Partners “We opened up our labs, said to the world, ‘Here Investors Alumni are our crown jewels, have at them’. The Jam -- Regulatory Bodies Universities Innovation Ecosystem § Technical and programs like it – are greatly accelerating Clients § Business our ability to innovate in meaningful ways for Community business and society.” - Sam Palmisano, Employees Leaders Standards Competitors IBM CEO Policy- Bodies makers 4 © 2012 IBM Corporation
  • 5. Social Media & Innovation Innovation is about people – Getting ideas on the table – and implementing the best 5 © 2012 IBM Corporation
  • 6. Social Media & Innovation Banks are receiving new innovative ideas from both internal and external sources Internal & External Sources for New Idea Generation Customers directly 38 % Employees (general population) 35 % Consultants 27 % Banking CEOs on Internal sales and service units 25 % Sources of New Ideas: Business partners 23 % § “…external, comes from client panels, customers and marketing Associations, trade groups, conf boards 19 % intelligence…” Competitors 17 % § “…all employees are urged to look Other 6% for innovation and good ideas…” § “…CEO pushes marketing to ‘steal Think-tanks 6% three good ideas’ from competitors Academia 6% and make them better…” Internal R and D 4% § “…main source of innovation is Internal Sources individual business itself…” Media, Publications 2% External Sources § “…vendors are great source of Internet 2% innovation; also use academia…” Citizens 2% Labs/Other Govt institutions 0% Source: The Global CEO Survey 2006 6 © 2012 IBM Corporation 14
  • 7. Social Media & Innovation At IBM, ideas are generated from multiple sources within and outside … Ideation Sources Market Institute for Intelligence Business Value Business Unit Idea Strategies programs Global Technology Emerging Business Idea Outlook Opportunity Program First-of-a-Kind New Technologies Program Venture program On Demand University Transformation Strategy Programs Global Innovation Outlook 7 © 2012 IBM Corporation
  • 8. Social Media & Innovation IBM has a workforce of over 500,000 of which almost 50% are mobile Major Employee Sites Customer Fulfilment Manufacturing Employee Service Centers IBM Research Centers IBM location Mobile employees • 170 countries • 2,000 locations • Nearly 100 acquisitions since 2003 • 50% employees have < 5 years experience LC 8 © 2012 IBM Corporation
  • 9. Social Media & Innovation 9 © 2012 IBM Corporation
  • 10. Social Media & Innovation Generational shifts unleash different work styles Older workers Mid- career workers New generation (Age 50 +) (Age 35 – 50) (born after 1980) growing as % of workforce shrinking as % of workforce growing as % of workforce wisdom and intellectual essential professionals critical to long-term viability wisdom and intellectual and middle managers and innovation capital of the organization and middle managers email instant  messaging social  networking 10 © 2012 IBM Corporation
  • 11. Social Media & Innovation What effect does Gen Y have in “real life”? - Work in teams - - non-hierarcical organisation - work flexible with Mobile and Cloud - Customization / Engagement / Entitlement - Corporations wants talents! - Where is knowledge management in 10 years? From APCO Worldwide 11 © 2012 IBM Corporation
  • 12. Social Media & Innovation Technology is dramatically changing the way we live How I Buy How I Work Interacting with peers Collaborating from and engaging with the anywhere at any time. company. How I Create Tapping into a wide variety of insight and expertise. 12 © 2012 IBM Corporation
  • 13. Social Media & Innovation « A Social Business is a business that embeds «social» in all of its processes, connecting people to people, people to information, and data to insight. It is a company that engages its employees and clients in a two-way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insights to change on a dime. It is different from social media, in that social media primarily adress or focus on marketing and public relations.» - Sandy Carter, Get Bold 13 © 2012 IBM Corporation
  • 14. Social Media & Innovation A social business optimizes interactions among people to gain a competitive advantage Workforce Customer Care and Product and Optimization Insight Service Innovation 14 © 2012 IBM Corporation
  • 15. Social Media & Innovation Our philosophy of innovation is: Fail many, but fail cheap - A new paradigme in innovation enabled by Web 2.0: Yesterday – as was 1 Today – As is § Ideation and Product Inception from the Ideas source: expanding source for Ideas source: Internal innovation Internal, partners and customers idea idea idea idea idea § Use Collaborative idea ideaidea ideaidea idea idea tools to solicit idea idea idea idea interactive feedback. Weeks to months idea 18 months to 2 years § Limited community to foster new innovation Service Service Service § Little user interaction and market feedback § “Build it and Service § Service silos § Limited reuse they will 3 2 § Use of exposed come” § Larger variety of approach compelling offerings common capabilities to offer customers to enable rapid service assembly Breadth 15 © 2012 IBM Corporation
  • 16. Social Media & Innovation Idea Management Override! 16 © 2012 IBM Corporation
  • 17. Social Media & Innovation Innovation as a core discipline at IBM Mobilize Interest, Incubate, Create Mobilize Interest, Implement, Collaborate Prototype and Idea Collaborate Take to Market Validate INSIDE IBM Lines of Business Internal Stakeholders Global Technology Outlook Clients FOAK OUTSIDE Sametime 3D Partners IBV reports 17 © 2012 IBM Corporation
  • 18. Social Media & Innovation What are How do How IBM How customers Jams? Jams work? has used Jams are using Jams An introduction • A massive online discussion using the Internet. • A time-limited event that can elicit participation from thousands of individuals anywhere in the world. • Subject-matter experts and moderators guide participants to build on each other’s ideas. 18 © 2012 IBM Corporation
  • 19. Social Media & Innovation Jams Global collaborative inside/outside-firewall innovation enterprise-wide discussion, collaboration and decision-making §Real-time threaded discussion §Open idea-rating §Equal access by all employees WorldJam 2001 ValuesJam ValuesJam 2003 WorldJam 2004 InnovationJam WorldJam 2004 InnovationJam TM 2006, 2008 Anew collaborative medium to new collaborative medium to Focused on pragmatic solutions For the first time, IBM’s clients, IBM’s clients, An in-depth exploration of IBM’s in-depth exploration of IBM’s aroundon pragmatic solutions focus growth, innovation and Business Partners, and our business partners and capture best practices on 10 Values and Beliefs by employees bringing the company’s solutions around growth, innovation and Family members joined in a family members joined in a urgent IBM issues To life bringing solutions to life new collaborative exercise new collaborative exercise 19 © 2012 IBM Corporation
  • 20. Social Media & Innovation Examples “Ideas” Jam IBM WorldJam 2004: Develop pragmatic ideas § Actionable ideas about a particular topic / and solutions to drive company’s growth and challenge the business (enterprise) faces innovation strategy § Quantifiable inputs from jammers Global Customer Electronics Manufacturer: collaborating to bring the ideas to life Develop ideas to realise the company’s new strategy with it’s new values as the framework § Establishing company (enterprise)-specific Nato Security Jam 2010: AFGHANISTAN , CRISIS best practices and an action plan MANAGEMENT , CLIMATE CHANGE, DEVELOPMENT , HUMAN RIGHTS, COMPREHENSIVE APPROACH CAPABILITIES & TRAINING, RELATIONS WITH RUSSIA & CHINA, PIRACY Possible questions Example of topics/questions Getting closer to our customers: How can we get better at delivering what our customers expect — and more? Understanding ourselves: What do our strategies and values imply for each one of us? Driving growth: How can we see and seize new growth opportunities? Creating a better company: What will it take to make our company the envy of our industry? 20 © 2012 IBM Corporation
  • 21. Social Media & Innovation Executive Report – 2008 Innovation 16 Jam Participation with Breadth and Depth – During the 90-hour period of the Jam, Jammers: • Represented people in 80 countries from over 1,000 companies across 20 industries • Generated nearly 90K logins • Created over 32,000 posts • Read roughly 1.5 million pages, averaging 76 pages per Jammer. 21 © 2012 IBM Corporation
  • 22. Social Media & Innovation We often run ‘mini-jams’ using IBM Connections blog-tool to elicit ideas for innovation workshops with customers 22 © 2012 IBM Corporation
  • 23. Collaborative Innovation with Innovation Hubs 23 © 2012 IBM Corporation
  • 24. Social Media & Innovation Innovation Hubs 24x7 innovation marketplace § Localized collaborative innovation model for directed results § Next iteration of ThinkPlace program § Integrates Lotus Connections social network with idea sharing § Sharing business needs, innovation, implementation and recognition § $778M estimated impact of idea programs: – 45% new revenue opportunities – 37% time savings improvements – 18% cost savings improvements – cultural suggestions 24 © 2012 IBM Corporation 4
  • 25. Social Media & Innovation Innovation Hub: 24x7 Idea Marketplace § Open, collaborative system: ideas submitted, discussed, then refined by community § Every employee can see ideas from others, comment on ideas, rate them, or tag them § Facilitates social networking by using tags to enable discovery of similar ideas and people with similar interests § Personalized action lists with simple workflow for idea evaluation and collaboration § Executive Challenges request ideas to address specific issues § Subject focused sub hubs ensures commitment and energy § Linkage to prototyping/validation programs (BizTech & TAP) and other resources § Innovator’s Awards for implemented ideas http://ideas.tap.ibm.com/i_dir/ihubidea.nsf/ © 2012 IBM Corporation 25
  • 26. Social Media & Innovation Technology Adoption Program (TAP) 26 © 2012 IBM Corporation
  • 27. Social Media & Innovation Innovation process: Technology Adoption Program distribution channel for innovations 2200+ innovators 120,000+ early adopters concepts & ideas Technology Adoption Program hundreds of Enable Measure Engage the offerings innovators value community IBM products offerings production enables the route to market 27 © 2012 IBM Corporation
  • 28. Social Media & Innovation 28 © 2012 IBM Corporation
  • 29. Social Media & Innovation Hard to find the right person, the right information, the right tool FACES a faster, more intelligent people search About 14000 visits a month EXPERTISE LOCATOR Employees can share Areas of expertise 10,000 logins, over 100 experts contacted by end users ANSWERS Grassroots : people can ask questions, find and provide answers Approximately 8000 users per month 29 © 2012 IBM Corporation
  • 30. Social Media & Innovation Collaboration in 1000’s of communities ~ Innovation 30 © 2012 IBM Corporation
  • 31. IBM Connections is already at work in IBM Profiles IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches per month. It’s the hub of user requests & all applications authentication for IBM. Communities IBM hosts over 85,177 online communities, each with shared resources and discussions. More than 38,422 are private [restricted] communities. Blogs IBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and 84,439 tags. Bookmarks IBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271 tags and with 76% of them publicly shared. Activities IBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries and with 556,429 registered, 'distinct', members. Files IBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706 times with 338,903 files added to folders [collections]. Wikis IBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times. (* employees & contractors) Data updated: March 1st, 2012 © 2011 IBM Corporation
  • 32. Expanding our Innovation Eco System - outside the firewall 32 © 2012 IBM Corporation
  • 33. Social Media & Innovation 33 Credits: http://www.slideshare.net/andypiper © 2012 IBM Corporation
  • 34. Social Media & Innovation Social Media Outside the IBM Firewall examples ( incl Alumni) 80+ accounts using “IBM” in the name (25% from outside the US) – over 3,000 IBMers on Twitter 200+ IBM channels 39,000+ users, 500+ IBM groups (65% outside the US) 378,000+ (*including Alumni) 166 communities, 200+ blogs, 5000+ profiles 75,000+ 100,000 IBMers collaborating with 200,000 non-IBMers 34 © 2012 IBM Corporation
  • 35. Social Media & Innovation We use social media to distribute content and get into dialogue 35 © 2012 IBM Corporation
  • 36. Social Media & Innovation But we can also use social media to understand what's going on – Social Analytics 36 © 2012 IBM Corporation
  • 37. Social Media & Innovation AlphaWorks - part of IBM developerWorks - Speeding IBM Emerging Technologies to the outside early-adopter community § Promising software programs in research not yet commercialized. § Outside companies and developers contribute valuable ideas about bringing them to market. § First-cut versions of research technology available for free trial attracting thousands of early adopters, innovators, and entrepreneurs to site. § 40% of technologies on the site graduate into IBM products or industry standards. 37 © 2012 IBM Corporation
  • 38. Social Media & Innovation alphaworks is collaborative! Internal to IBM External to IBM Open source licence Open Not all nodes are IBM Research Sources represented, e.g. Lab Tours User Developers are not in feedback the diagram Technology Legal&Naming Prototype IBM Open/source Software alphaworks End-user AWS infos evaluation Technology Prototype AWS Software IBM Dev Labs End-user Market/ Alphaworks Alphaworks Software Community Internal alphaBrief feedback? to IBM DevelopersWorks support IBM Promotion External IBM Software Product to IBM Brand developerWorks SWG Information Academic Initiative GR Efforts PR Efforts Coordination Conferences Tangible transfer Intangible transfer 38 © 2012 IBM Corporation
  • 39. Social Media & Innovation Links: IBM Social Business: http://www-01.ibm.com/software/collaboration/ social/business/ IBM Research Center for Social Business: http:// www.research.ibm.com/social/index.shtml IBM Lotus Greenhouse: https://greenhouse.lotus.com IBM Jams: https://www.collaborationjam.com/ Alphaworks: http://www.alphaworks.ibm.com/ 39 © 2012 IBM Corporation
  • 40. Social Media & Innovation Questions? 40 © 2012 IBM Corporation