Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tweeting for Career Advancement:
A Practical Guide to Leveraging Social Media
Amy Pearson, MD
American Society of Anesthes...
Objectives
1. Participants will identify one way in
which they can enhance the quality of
their Twitter profile
2. Partici...
There are only 7 slides to this talk
– Why Twitter
– Why me?
– Optimizing your profile
– Optimizing the content of your tw...
Why Twitter
– There is a strong and robust #MedTwitter
community!
• Multidisciplinary & international
• More public-facing...
Why Me?
– Do you like talking about anesthesiology?
– Do you like meeting new people and
interacting with leaders in the f...
Optimizing your profile
– What is your brand? Create the profile
you WANT!
– Use hashtags, tags, +/- emojis
– Accurate cre...
Optimizing the content of your tweets
– Big picture or small
picture?
– Who is your
audience?
– How much of the
rest of yo...
Expanding your reach
– Tagging
– Meeting and specialty hashtags
– Pictures, polls, gifs, threads
– Don’t start tweets with...
Staying out of trouble
– Tweets last forever and go to everyone
– Know your employer’s social media policy
– Disclose, dis...
YOUR mental health
– You do NOT need to reply to everyone that
tags or comments
– You can limit who can reply or see your
...
Your physical health
11
iHunch, wikimedia
I’m a pain doc. I just want to say
thanks for keeping me in
business for the nex...
Upcoming SlideShare
Loading in …5
×

of

Pearson 2021 Twitter for Career Advancement in Medicine Slide 1 Pearson 2021 Twitter for Career Advancement in Medicine Slide 2 Pearson 2021 Twitter for Career Advancement in Medicine Slide 3 Pearson 2021 Twitter for Career Advancement in Medicine Slide 4 Pearson 2021 Twitter for Career Advancement in Medicine Slide 5 Pearson 2021 Twitter for Career Advancement in Medicine Slide 6 Pearson 2021 Twitter for Career Advancement in Medicine Slide 7 Pearson 2021 Twitter for Career Advancement in Medicine Slide 8 Pearson 2021 Twitter for Career Advancement in Medicine Slide 9 Pearson 2021 Twitter for Career Advancement in Medicine Slide 10 Pearson 2021 Twitter for Career Advancement in Medicine Slide 11
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Pearson 2021 Twitter for Career Advancement in Medicine

Download to read offline

Presented at #ANES21, a short guide for improving your Twitter influence! By @AmyPearsonMD

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Pearson 2021 Twitter for Career Advancement in Medicine

  1. 1. Tweeting for Career Advancement: A Practical Guide to Leveraging Social Media Amy Pearson, MD American Society of Anesthesiologists October 2021 Disclosures: Paid work for the Anesthesia Patient Safety Foundation as Social Media Manager, No other financial COI 1 @amypearsonmd
  2. 2. Objectives 1. Participants will identify one way in which they can enhance the quality of their Twitter profile 2. Participants will identify one method for optimizing the content of their tweets. 2 @amypearsonmd
  3. 3. There are only 7 slides to this talk – Why Twitter – Why me? – Optimizing your profile – Optimizing the content of your tweets – Expanding your reach – Staying out of trouble – YOUR mental health 3 @amypearsonmd
  4. 4. Why Twitter – There is a strong and robust #MedTwitter community! • Multidisciplinary & international • More public-facing than Facebook, more focused on content than LinkedIn • Easier to share links to journal articles than Instagram • No need to learn TikTok dances! – Leaders in anesthesiology (and anesthesiology societies) gravitate toward this platform 4 @amypearsonmd
  5. 5. Why Me? – Do you like talking about anesthesiology? – Do you like meeting new people and interacting with leaders in the field? – Do you want to know about the top articles in your field before they’re even published? – Do you want to promote your research and projects? – Are you interested in jobs, opportunities, and collaborations? – Do you want to advance your career and be a thought leader? 5 @amypearsonmd
  6. 6. Optimizing your profile – What is your brand? Create the profile you WANT! – Use hashtags, tags, +/- emojis – Accurate credentials, please! – Disclosures – Don’t be a bot 6 @amypearsonmd
  7. 7. Optimizing the content of your tweets – Big picture or small picture? – Who is your audience? – How much of the rest of your life do you want to disclose? – Have a plan for how you will interact with potential patients 7 @amypearsonmd
  8. 8. Expanding your reach – Tagging – Meeting and specialty hashtags – Pictures, polls, gifs, threads – Don’t start tweets with # or @ – DMs 8 USE THESE POWERS ONLY FOR GOOD AND NOT EVIL @amypearsonmd
  9. 9. Staying out of trouble – Tweets last forever and go to everyone – Know your employer’s social media policy – Disclose, disclose, disclose – ARGUMENTS • Don’t bite! • **The algorithm favors engagement, ANY engagement. It wants to show you triggering content.** • Beware the sea lion • Do not subtweet • Mute > Block – Pause before you post info about others • HIPAA • Pics and info about family and friends 9 wikipedia @amypearsonmd
  10. 10. YOUR mental health – You do NOT need to reply to everyone that tags or comments – You can limit who can reply or see your tweets and who can message you – YOU decide when you check notifications, don’t let Twitter or your phone do it for you – PLAY THE LONG GAME 10 Settings à Twitter à Notifications @amypearsonmd
  11. 11. Your physical health 11 iHunch, wikimedia I’m a pain doc. I just want to say thanks for keeping me in business for the next 3 decades. Your head in neutral position is 10-12 lbs. At 60 degrees of flexion, it feels like 60 lbs! Please be mindful of your posture, exercise daily, and teach your kids good habits now! @amypearsonmd

Presented at #ANES21, a short guide for improving your Twitter influence! By @AmyPearsonMD

Views

Total views

505

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

25

Shares

0

Comments

0

Likes

0

×