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Challenges in Scalability & Globalization of a Web Application Lessons learnt in creating SlideShare
Who am I? ,[object Object],[object Object],[object Object],[object Object]
SlideShare ,[object Object],[object Object],[object Object],[object Object],[object Object]
SlideShare…global footprint  ,[object Object],[object Object],[object Object],[object Object]
SlideShare  Lessons in Scalability & Globalisation Experience sharing, observations, unanswered questions
What kind of challenges ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Global Product
Is your product  truly global?
“  Only contestants from USA, Canada, the United Kingdom, Belgium, Denmark, Finland, Israel, Norway, Spain, Sweden, Switzerland, Australia, New Zealand, China, Taiwan, Hong Kong, and India can enter their presentations (sorry, this is due to contest law issues!)."  When I saw this I was very sad. Such discrimination! I am from Nigeria.  Why was I born...?   Contd from prev slide…. FeedBack email
Global norms for content acceptability
Tagged : swimsuite, porn, soft-porn, sexy, awesome, beautiful “…… .soft-porn? where is porn in this? i dont see any?........”   Contd from prev slide….
Defining the target user ?
Languages :  English (42%), Spanish (37%), Portuguese (5%), French (3%) “… .demographics & psychographics vary across continents…” Contd from prev slide….
Language barriers  separate your  users from you
“  Hola me gustaria saber como puedo hacer para entrar ala pagina ya que es en ingles y no entiendo nada, me gustaría que me ayuden. GRACIAS!!” “  Hello Amit. It pardons my way to write, I do not speak English (single Castilian) and use the translator of Google for writer…….” Contd from prev slide…. FeedBack emails
Operational Challenges
Internet traffic does not respect your body clock
Hey, (…@msn.com) has contacted us.  Below is the message/bug: The problems continue. I solved the username puzzle  but now you refuse to send an acknowledgement email this  my FOURTH request. My professor is now deducting points  and thinks I am a slacker.  …… [email_address] Contd from prev slide…. FeedBack email
Keeping  team engaged
[object Object],[object Object],[object Object],Contd from prev slide….
Technological Challenges
Risk increases with growth
[object Object],[object Object],[object Object],Contd from prev slide….
Nokia v/s Canon Telecom v/s Skype Disruptive Technologies  &  Technological Obsolescence
Business Challenges
smaller, faster competitors
David  v/s  Goliath
Raising money can take time and attention away from product development
Growth V/s Monetization ,[object Object],[object Object],[object Object],[object Object],Contd from prev slide….
Questions? Slides available on www.slideshare.net/AmitRanjan  www.amitranjan.com

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Challenges in Scaling & Globalization of a Web Application - The Slideshare Experience

  • 1. Challenges in Scalability & Globalization of a Web Application Lessons learnt in creating SlideShare
  • 2.
  • 3.
  • 4.
  • 5. SlideShare Lessons in Scalability & Globalisation Experience sharing, observations, unanswered questions
  • 6.
  • 8. Is your product truly global?
  • 9. “ Only contestants from USA, Canada, the United Kingdom, Belgium, Denmark, Finland, Israel, Norway, Spain, Sweden, Switzerland, Australia, New Zealand, China, Taiwan, Hong Kong, and India can enter their presentations (sorry, this is due to contest law issues!)." When I saw this I was very sad. Such discrimination! I am from Nigeria. Why was I born...? Contd from prev slide…. FeedBack email
  • 10. Global norms for content acceptability
  • 11. Tagged : swimsuite, porn, soft-porn, sexy, awesome, beautiful “…… .soft-porn? where is porn in this? i dont see any?........” Contd from prev slide….
  • 13. Languages : English (42%), Spanish (37%), Portuguese (5%), French (3%) “… .demographics & psychographics vary across continents…” Contd from prev slide….
  • 14. Language barriers separate your users from you
  • 15. “ Hola me gustaria saber como puedo hacer para entrar ala pagina ya que es en ingles y no entiendo nada, me gustaría que me ayuden. GRACIAS!!” “ Hello Amit. It pardons my way to write, I do not speak English (single Castilian) and use the translator of Google for writer…….” Contd from prev slide…. FeedBack emails
  • 17. Internet traffic does not respect your body clock
  • 18. Hey, (…@msn.com) has contacted us. Below is the message/bug: The problems continue. I solved the username puzzle but now you refuse to send an acknowledgement email this my FOURTH request. My professor is now deducting points and thinks I am a slacker. …… [email_address] Contd from prev slide…. FeedBack email
  • 19. Keeping team engaged
  • 20.
  • 23.
  • 24. Nokia v/s Canon Telecom v/s Skype Disruptive Technologies & Technological Obsolescence
  • 27. David v/s Goliath
  • 28. Raising money can take time and attention away from product development
  • 29.
  • 30. Questions? Slides available on www.slideshare.net/AmitRanjan www.amitranjan.com