Topic Introduction Importance Data Strategic Applications of WOM Quote by Philip Kotler References.

1. Name: Amisha Jaiswal
Course Name: Consumer Behavior in
Digital Era
Course Code: BBADMC302
Programme: Bachelor of Business
Administration in Digital Marketing

2. Topic:
Strategic Applications of
Word – of – Mouth
Date: 29.11.2022

3. Word-of-Mouth Marketing (WOM)
HOW IT WORKS ?
With word-of-mouth marketing,
your customers and other fans
are essentially doing the
marketing for you, at little to no
cost to your business!
They are promoting straight to
their network, usually in person
or on social media, which makes
word of mouth not only cost-
effective, but highly valuable.
WHAT IS IT ?
Word-of-mouth marketing
(WOM marketing) includes any
ways that people talk about your
brand, products, or services in
dialogue with others.
Usually, word of mouth is
prompted by a positive, above-
and-beyond experience someone
has had with your brand.

4. Importance:
1. Consumers trust the opinions of their close
ones the most.
2. It adds a personal aspect to the shopping
experience.
3. It’s the biggest purchasing influencer.
4. It’s free.
5. It’s responsible for about ¼ of all retail
purchases.

5. 92%
of people trust word-of-mouth referrals from those
they know, above all other advertising.
According to a Nielson Report,

6. Strategic
Applications of
WOM:
There are 5 main applications of
Word-of-Mouth Marketing:-

7. Word-of-Mouth:
It consists of transmitting advice and other types of
information about products, brands, and shopping
experiences.

8. Social-media
Marketing:
It is the use of social
media platforms
to connect with your
audience to build your
brand, increase sales,
and drive website
traffic.

9. Brand Communities:
A brand community is a
place where people who
have an emotional
connection to your brand
can connect with each other
and with your brand.

10. Blog
Marketing:
Blog marketing is any
process that
publicises or
advertises a website,
business, brand or
service via the
medium of blogs.

11. Viral Marketing:
The internet and the advent
of social media have greatly
increased the number of
viral messages in the form
of memes, shares, and
forwards. It's being shared
by the public at large rather
than just its target audience.

12. “
“The best advertising is
done by satisfied
customers.”
- Philip Kotler

13. References:
➜ referralrock.com
➜ bigcommerce.com
Thank You!