1. Ipsos. Allrightsreserved2016©
IPSOS
INTERACTIVE
SERVICES
Panel Book 2016

2. Ipsos. Allrightsreserved2016©
IIS MENA
The region’s leader
in online market research
Online access
panels iN
IPSOS INTERACTIVE SERVICES
Ipsos’ ONLINE AND MOBILE
CENTER OF EXCELLENCE
Kingdom of Saudi Arabia,
United Arab Emirates,
Egypt, Lebanon, Qatar
and Morocco
About Us
01
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3. Ipsos. Allrightsreserved2016©
Access to respondents via
Proprietary Online Panels
&
Real Time Sampling Qatar
11,000
Lebanon
12,000
KSA
145,000
Egypt
55,000
UAE
60,000
10,000
Morocco
COVERAGE
02

4. Ipsos. Allrightsreserved2016©
Questionnaire
designING,
programming,
SAMPLING,
online reporting
and data
processing
Project
Management
Respondent
Access
a variety of
sample sources –
Online & Mobile
Client
Servicing
EXPERT
RECOMMENDATION
ON RESEARCH
APPROACH AND
OPERATIONAL
LOCAL INSIGHT
Expertise
03

5. Ipsos. Allrightsreserved2016©
Get your answers in 72 hours!
The smarter and faster way to solve your
burning questions based on consumer input
The online multi-device omnibus which
combines the benefits of an omnibus
methodology with the speed of online
FAST BUSINESS SOLUTIONS
04
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6. Ipsos. Allrightsreserved2016©
FRESH
They are not being
over-sampled
They can only take
the survey once
They complete
surveyS
seriously
REALENGAGED
UNIQUE
They are who they
say they are
SURVEY SAMPLES SELECTED FROM RESPONDENTS WHO ARE
SAMPLE QUALITY COMMITMENT
05

7. Ipsos. Allrightsreserved2016©
Sophisticated
validation
system
Panelists’ survey taking behavior and participation monitoring
Regular monthly purges
Suspicious and
non engaged
respondents
detection
Quality
monitoring
and purges
Detecting duplicates and robots (RelevantID®, Geo-IP, Captcha)
Validating contact information and confrontation to Ipsos Black List
Email confirmation: double opt-in process
Pre-Panel
RelevantID® and Geo-IP validation
Identification of speeders and straight-liners
Application of panel usage rules
Survey
Ongoing
Panel Quality System
06
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8. Ipsos. Allrightsreserved2016©
A Unique
sample extraction tool.
Ensures sample
represenTAtivity based
on clients’ needs
Cortex
Optimal respondent
Allocation SYSTEM.
Provides increased sample
capacity and greater access
to hard-to-reach targets
Samplix
Innovative Sampling Tools
07

9. Ipsos. Allrightsreserved2016©
Gender
Age
Region
Nationality
Household Income
MAIN DEMOS
Marital status
Presence of children
Employment status
Main shopper
FINANCIAL PRODUCTS
Bank Account
Debit/Credit Card
INTERNET & TECHNOLOGY
Internet usage
DEVICES (MOBILES / SMARTPHONES)
Mobile Operator
Household equipment
FLIGHTS
Frequency of Travel
Business / Leisure Travel
CARS
Number of cars in
the HOUSEHOLD
MODEL / YEAR OF CAR
Panel Profiling
08

10. Ipsos. Allrightsreserved2016©
Efficient
automated
processes
Cost-effective
solutions
Vast pool of
respondents
across MENA
Fast
turnaround
services
Real time
field
monitoring
ADVANTAGES
09

11. Ipsos. Allrightsreserved2016©
26% 26%
25%
30% 32%15% 15%8% 31%
75% 39%
35%
16%
10%
25%
34%17% 11%7%
Population Ipsos Panel
Population Ipsos Panel
Population Ipsos Panel
23%
42%
37%
15%
6%
15-24 years old
25-34 years old
35-44 years old
45+ years old
Less than 5,000 SAR
5,000 to 12,500 SAR
More than 12,500 SAR
Prefer not to answer
39%
35%
16%
10%
Central (incl. Riyadh, Kasim)
Eastern (incl. Dammam, Khoubar, Dhahran)
Northern (incl. Hael, Tabouk)
Southern (incl. Abha, Jazan, Khamis Mshit)
Western (incl. Medina, Makka, Jeddah)
Male
Female
Locals
Expats
Kingdom of Saudi Arabia (KSA)
Panel size: 145,000 | Language: Arabic
Internet Penetration: 66%
Source: Internetworldstats Nov 2015
58% 42%
31%
69%
AGE
GENDER
REGION NATIONALITY INCOME
Single
Married
Divorced/Widowed
Marital Status
57% 41% 2%
Population source: CDSI 2014
10

12. Ipsos. Allrightsreserved2016©
38%
15%
26%
34% 32% 15%19% 32%
7% 44%
27%
14%
15%
93%
40% 10%18%
Population Ipsos Panel
Population Ipsos Panel
21%
48%
17%
26%
9%
15-24 years old
25-34 years old
35-44 years old
45+ years old
Less than 7,000 AED
7,000 than 15,000 AED
More than 15,000 AED
Prefer not to answer
44%
27%
14%
15%
Abu Dhabi
Dubai
Sharjah
Others (Ajman, Al Fujeirah) Locals
Expats
United Arab Emirates (UAE)
Panel size: 60,000 | Language: Arabic and English
Internet Penetration: 93%
Population source: NBS 2005
Source: Internetworldstats Nov 2015
71% 29%
Population Ipsos Panel
34%
66%
AGE
REGION NATIONALITY INCOME
Male
Female
GENDER
Single
Married
Divorced/Widowed
Marital Status
47% 51% 2%
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13. Ipsos. Allrightsreserved2016©
23%
27%
17%
16% 6% 33%43% 25%
100%
20%
53%
17%
10%
12% 27% 4%32%
Population Ipsos Panel
Population Ipsos Panel
Population Ipsos Panel
33%
39%
26%
19%
16%
15-24 years old
25-34 years old
35-44 years old
45+ years old
Less than 1,000 EGP
1,000 to 5,000 EGP
More than 5,000 EGP
Prefer not to answer
20%
53%
17%
10%
Cairo
Alexandria
Delta (incl. Gharbia, Kaliobia)
Upper Egypt (incl. Giza)
Other (incl. Suez, Port Said)
Locals
REGION
2%
EGYPT
Panel size: 55,000 | Language: Arabic
Internet Penetration: 55%
Source: Internetworldstats Nov 2015
51% 49% 40%60%
AGE
REGION NATIONALITY INCOME
Male
Female
GENDER
Single
Married
Divorced/Widowed
Marital Status
52% 44% 4%
Population source: CAPMAS 2006
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14. Ipsos. Allrightsreserved2016©
18% 18%
38%
11% 12% 6%42% 25%
90%
10%
6% 2% 10%51%
Population
Population
37%
16%
15-24 years old
25-34 years old
35-44 years old
45+ years old
Less than 1,000 USD
1,000 to 3,000 USD
More than 3,000 USD
Prefer not to answer
29%
28%
24%
19%
Beirut
Beqaa
Mount Lebanon
Nabatieh
North
South
Locals
Expats
19% 10% 6%
LEBANON
26%
AGE
REGION NATIONALITY INCOME
36%
11%
50% 50%
Population
44%
56%
Ipsos Panel
Ipsos Panel
Ipsos Panel
Panel size: 12,000 | Language: Arabic and English
Internet Penetration: 80%
Source: Internetworldstats Nov 2015
Male
Female
GENDER
Single
Married
Divorced/Widowed
Marital Status
64% 32% 4%
29%
28% 24% 19%
Population source: CAS 2009
13

15. Ipsos. Allrightsreserved2016©
40%
25%
17%
12%25%
5% 51%
22%
14%
13%
95%
15%18%
Population Ipsos Panel
Population Ipsos Panel
Population Ipsos Panel
18%
52%
24%
8%
15-24 years old
25-34 years old
35-44 years old
45+ years old
Less than 7,000 QAR
7,000 to 15,000 QAR
More than 15,000 QAR
Prefer not to answer
51%
22%
14%
13%
Doha
Al Rayyan
Al Khor
Others (incl. Al Wakra, Umm Slal)
Locals
Expats
15%48% 63% 4%
QATAR
16%
Internet Penetration: 92%
Source: Internetworldstats Nov 2015
AGE
REGION NATIONALITY INCOME
Panel size: 11,000 | Language: Arabic and English
78%
22% 22%
78%
Male
Female
GENDER
Single
Married
Divorced/Widowed
Marital Status
45% 52% 3%
Population source: QSA 2010
14

16. Ipsos. Allrightsreserved2016©
23% 18%
29%
100%
Population Ipsos Panel
Population Ipsos Panel
30%
30%
48%
13%
9%
15-24 years old
25-34 years old
35-44 years old
45+ years old
Fès-Boulemane
Grand Casablanca
Marrakech-Tensift-Al-Haouz
Meknes-Tafilalet
Rabat-Salé-Zemmour-Zaer
Tanger-Tetouan
Other region
Male
Female
Locals
5% 8%12% 7%10%
Population Ipsos Panel
8% 50% 6% 10%17% 7%9% 8% 43%
Morocco
Panel size: 10,000 | Language: Arabic and French
Internet Penetration: 61%
Source: Internetworldstats Nov 2015
48% 52%
31%
69%
AGE
GENDER
REGION NATIONALITY INCOME
Single
Married
Divorced/Widowed
Marital Status
68% 30% 2%
Less than 4,000 MAD
4,000 - 20,000 MAD
More than 20,000 MAD
Prefer not to answer
53%
28%
6%
13%
53%
28%
6% 13%
Population source: HCP 2004
15

17. Ipsos. Allrightsreserved2016©
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