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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Chris Merrigan
Enterprise Sales Manager, Amazon Web Services
Martien Verbruggen
Architect, Atlassian
When Your Software is Your Business:
Building a SaaS Business on AWS
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“…software is eating the world”
Marc Andreessen, 2011
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Source: https://medium.com/@Savneet/why-software-is-the-ultimate-business-model-and-the-data-to-prove-it-52be439b484a
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“the fast eat the slow”
Jennings & Haughton
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Experimentation
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ecosystems
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Expansion
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Our cloud journey
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Who are we?
and what do we do?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Our mission
We believe that behind every great human achievement,
there is a team. Our mission is to unleash the potential
in every team.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Atlassian Products
Teams
Collaboration
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Atlassian Products
Teams
Collaboration
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is cloud to us?
and how do we use AWS?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cloud as a
product
Cloud as an
enabler
We Offer We Use
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
JIRA and Confluence Cloud Timeline
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
2004 – Present
JIRA and
Confluence
(Server Products)
2008 – 2012
JIRA Studio & Enterprise Hosted
Dec 2016 –
Atlassian Cloud ‘Vertigo’
2012 – 2017
Atlassian OnDemand ‘Unicorn’
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why did we do Vertigo?
and how did we do?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Growing Pains
Operations
We wanted fewer
things to manage and
upgrade
Efficiency
More people working,
more features, higher
speed
Capacity
Platform capacity
should scale with use,
not subscriptions
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Results
Operations
Significant incident
reduction, 100x fewer
upgrades
Efficiency
Release multiple
times per day
Capacity
Platform capacity
scales with load
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Support Load
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Change is hard,
but necessary
Partnership is
critical
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
We Software
Developers
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Visit the Australian Software Builders Zone and
Dev Central in Marketplace District
South | Andrew Ziogas – ziogasa@amazon.com
North | Amy Romano – amyrom@amazon.com
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thank You!
chriswm@amazon.com

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When Your Software is Your Business: Building a SaaS Business on AWS - AWS Summit Sydney 2018

  • 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Chris Merrigan Enterprise Sales Manager, Amazon Web Services Martien Verbruggen Architect, Atlassian When Your Software is Your Business: Building a SaaS Business on AWS
  • 2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. “…software is eating the world” Marc Andreessen, 2011
  • 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Source: https://medium.com/@Savneet/why-software-is-the-ultimate-business-model-and-the-data-to-prove-it-52be439b484a
  • 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. “the fast eat the slow” Jennings & Haughton
  • 5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Experimentation
  • 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Ecosystems
  • 8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Expansion
  • 10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Our cloud journey
  • 11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Who are we? and what do we do?
  • 12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Our mission We believe that behind every great human achievement, there is a team. Our mission is to unleash the potential in every team.
  • 13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Atlassian Products Teams Collaboration
  • 14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Atlassian Products Teams Collaboration
  • 15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. What is cloud to us? and how do we use AWS?
  • 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Cloud as a product Cloud as an enabler We Offer We Use
  • 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. JIRA and Confluence Cloud Timeline 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2004 – Present JIRA and Confluence (Server Products) 2008 – 2012 JIRA Studio & Enterprise Hosted Dec 2016 – Atlassian Cloud ‘Vertigo’ 2012 – 2017 Atlassian OnDemand ‘Unicorn’
  • 18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Why did we do Vertigo? and how did we do?
  • 19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Growing Pains Operations We wanted fewer things to manage and upgrade Efficiency More people working, more features, higher speed Capacity Platform capacity should scale with use, not subscriptions
  • 20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Results Operations Significant incident reduction, 100x fewer upgrades Efficiency Release multiple times per day Capacity Platform capacity scales with load
  • 21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Support Load
  • 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Change is hard, but necessary Partnership is critical
  • 23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. We Software Developers
  • 24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Visit the Australian Software Builders Zone and Dev Central in Marketplace District South | Andrew Ziogas – ziogasa@amazon.com North | Amy Romano – amyrom@amazon.com
  • 25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Thank You! chriswm@amazon.com