The Cloud Journey for many enterprise customers starts with an initial migration of websites and mobile applications to AWS, followed by deployment of their critical business services. These services, such as SAP and Oracle, are typically more complex and underpin many business processes in the customer's organisation and may be deployed as hybrid solutions, integrated closely with other internal and external services. To do this, customers need to have fast and reliable connectivity to existing on-premise networks, as we covered in the previous session. Let's look at how we can now build on that to help you understand the benefits that many customers have achieved when they moved their business applications to AWS.

1. Running Business Critical Applications
Karim Hopper

3. 5minutes
1person
$
0
nothing
Networking
Compute
Storage
Virtualization
Security Infrastructure
Management
Etc.

4. Session Roadmap
StepsUse Cases SolutionsCustomers
AWS
Resources
Partners
AWS Support
AWS Value
Proposition
Enterprise
Applications
Getting Started
DEMOS
Oracle RDS / SAP Hana / Jaspersoft

5. Become More Agile
The end of hardware refresh cycles
Never plan and manage a hardware refresh again
Provision in minutes
Not days or weeks
Eliminate capacity planning and guess work
With virtually unlimited on-demand compute, storage and networking
Global footprint
Deploy your apps globally in 10 regions around the world (and growing)
Simplify procurement
Costs are transparent and predictable, you can do fewer RFIs and RFPs

6. 5 year cost savings of 72% vs.
on-premise and a 626% ROI
Unplanned downtime reduced by
32% vs. on-premise
Lower cost and better reliability
Industry Research

7. Migrating data centers to
AWS contributes to a
global saving of $100M in
infrastructure costs
“We’ve halved storage costs.
We’re looking forward to
saving hundreds of millions of
dollars”
Customer Stories
Lower cost and better reliability

8. Reduced
prices
More
customer
s
More
AWS
usage
More
infrastruc
ture
Economi
es of
scale
Lower
costs
Automatic Price Reductions
As we grow and innovate, you save money
! 42 price reductions in 8 years
! No contracts to renegotiate
! Savings take immediate effect

9. Speaking of Lowering Costs…
Amazon S3
Object-based storage 51% reduction on average
Introducing our 42nd price reduction
Amazon EC2
Compute (virtual servers)
38% reduction on M3
30% reduction on C3
10-40% on others
Amazon RDS
Managed database service 28% reduction on average

10. S3
25 TB of storage
$2,125
EC2 RDS
Enterprise Application Example
5x m3.xl
Instances*
1x Oracle 11gR2
Cluster (Multi-AZ)**
SCENARIO
$2,620
* Singapore region, m3.xl, 4vCPU, 15GiB RAM, Linux, SSD storage – on demand pricing
** Singapore region, m2.2xlarge, 4vCPU, 35GiB RAM, 500gb DB, Multi-AZ with bundled licensing – on demand pricing
Mar-14 (OD)
$750 $1,850Apr-14 (OD) $1,440
$2,305
$750 $1,320(Reserved Instance) $370
Operating costs

11. Business Critical Applications
What AWS can do for you

12. When To Talk to AWS
! Greenfield projects
! Major application upgrades or if you are planning a hardware refresh
! During re-platform (Solaris/AIX/HPUX – Linux/Windows etc.)
! Out of capacity – data center, server, storage etc.
Engage us early

13. Common Use Cases
Production Development and Test Disaster Recovery
Enterprise applications run great on AWS

15. Running business critical
systems on AWS
Flight Operations &
Passenger Reconciliation Systems

16. Production on AWS
Enterprise grade infrastructure
! Oracle, Microsoft and SAP applications are fully supported
! Ease of deployment
! Push button scalability
! License portability
! World-class security
! Fast time to market
! SLA backed products
! Auditing and logging

17. Availability Zone
A
Region
Availability Zone
B
High availability across data centers
Flexible In-Cloud Architectures

18. High availability across regions
Availability Zone
A
US East Region
Availability Zone
B
Availability Zone
C
Availability Zone
A
US West Region
Availability Zone
B
Availability Zone
C
Regional Load Balancers Regional Load Balancers
Flexible In-Cloud Architectures
Geo-located Geo-located

20. Rapid recovery and self-healing
Availability Zone
A
Region
Availability Zone
B
Amazon S3
Backups &
Images
Flexible In-Cloud Architectures

21. Amazon Relational Database Service (RDS)
Managed database service
! Managed availability, performance,
security and maintenance
! Push button to deploy and scale
! Click to cluster
! Bundle (pay by hr.) or BYO license
! 99.95% uptime SLA
! Also managed Postgres and MySQL

22. SAP Solutions
! SAP Business Suite
! SAP HANA One
! SAP Business All-in-One
! SAP BusinessObjects
! SAP Rapid Deployment Solutions (RDS)
! SAP Afaria
! SAP Business One
! SAP HANA (on-demand) on CR1 up to 1.22TB
Certified for production

23. “We’re able to take our software and put it in
(AWS) the world’s best, most reliable, (and)
economical infrastructure”
- Sanjay Poonan
President and corporate officer
SAP

24. SAP Solutions
! One click deployment via AWS Marketplace or
SAP Marketplace
! Pay per the hour for the infrastructure and SAP
Hana license ($0.99) per hour
! High performance instance types – 32 vCPU,
60GiB RAM
Hana One: in-memory analytics

25. SAP Business Suite on AWS
! Production
implementation
! Multi-region deployment
(for DR)
TCO
50% cost reduction
Time to market
Implemented in 2 months
Hoya (Japan) specializes in advanced optical technology

26. Oracle Solutions
Flexible and open
JD EDWARDS
PEOPLESOFT
E-BUSINESS SUITE
MIDDLEWARE
SOA SUITE
FULLY SUPPORTED CLOUD BACKUPSMANAGED DB
License portability
Pay per hour
Golden Gate support
Native RMAN and
Amazon S3 integration
Oracle GoldenGate to
RDS
ORACLE LINUX
AMI

27. “AWS has helped us eliminate the complexity
of managing infrastructure and we no longer
have to manage multiple vendors for our
infrastructure needs.”
- Prakash Nihalani,
Engagement Manager
KPIT
Oracle E-Business Suite on AWS

28. Microsoft Solutions
Integration and control
ACTIVE DIRECTORY
SHAREPOINT
EXCHANGE
DYNAMICS
SQL SERVER
Externalize Sharepoint
document libraries to
Amazon S3
Deploy a multi-tier
Sharepoint application
in 90 minutes using our
templates
AWS
CLOUDFORMATION
Fully Supported

29. Microsoft Solutions
Integration and control
ACTIVE DIRECTORY
SHAREPOINT
EXCHANGE
DYNAMICS
SQL SERVER
Fully Managed
BYOL or Pay Per Hour
Amazon RDS

30. Microsoft Sharepoint on AWS
Saved $350,000 by running Microsoft
Sharepoint on AWS and
can launch new sites in minutes, globally

31. Enterprise SaaS on AWS
Hosting industry leading solutions
Enterprise Software
ERP, HCM, SCM, CRM
Content Management
Managed Drupal
Enterprise Drop Box
Collaboration, mobile,
sync and share
Cloud Data Analytics
Real-time operational analytics
Enterprise Software
ERP, HCM, Analytics

32. Disaster Recovery
More cost effective in the cloud

33. Disaster Recovery on AWS
Don’t pay for idle capacity
! No large secondary site expense – pay for use only
! Backup to the cloud (decommission tape)
! Add geo-disaster recovery capability to your organization
! Scale up and down with ease
! Replicate application environments into the cloud

34. Example architecture
Region
Availability Zone
Amazon S3
Corporate Data Center
IPSEC
VPN or
Direct Connect
Backups
Cloud On-Standby

35. AWS and Partner Solutions
Disaster recovery tools
! Database replication (SQL Mirroring, Oracle DataGuard and GoldenGate)
! Oracle RMAN Secure Backup Module
! AWS VM Import and AWS Storage Gateway
Drag and drop
Disaster Recovery
Full server, real-time
protection and recovery
into AWS

36. Development & Test
Lower costs and increase productivity

37. Amazon
Elastic Beanstalk
Quickly deploy .NET/Java/etc.
applications to AWS
AWS Toolkits
Visual Studio .NET and Eclipse
Deploy your app from the IDE!
Development environments are
seldom used – often less than 30%
of the time
Idle
Development and Test
Pay as you go, rapid deployment
Deploy your dev and test environments on
demand
Give developers their own environments –
increase productivity
On-demand

38. Development and Test
Third party solutions
Drag and Drop on-premise VM
environments into AWS
No app changes
Set lifecycle policies to prevent
environment or server sprawl

39. Support
How it differentiates us as business

40. Amazon strives “to be Earth’s most
customer-centric company”

41. Leaders start with the customer and work
backwards. They work vigorously to earn and keep
customer trust. Although leaders pay attention to
competitors, they obsess over customers.

42. Work With Us
And put our resources at your disposal
AWS Solution
Architects
RFI/RFP
Proof of concept
TCO and ROI
assistance
Account Management
Enterprise
Agreements
Plan Build
Amazon Partner
Network
Architecture and cost
optimization
Professional training
Enterprise Support
Professional Services
Infrastructure Event
Management
Technical Account
Manager (TAM)
Go-Live
AWS Premium
Support
TAM
Ops

43. Professional Training And Certification
Instructor led classes

44. ASEAN Partners

45. Get Started
Try AWS

46. Start With A Proof Of Concept
It’s a learning experience
POC
Experienc
e
the
Pla1orm
Analyze
the
Results
Establish
the
Business
Case
Deploy
Develop
ment
Deploy
Produc?o
n
You usually start here
But with cloud you
should start here

47. Simple POC Ideas
! Move a development environment into the cloud
! Leverage one of the AWS Test Drive Programs to deploy a business app
! Try one click deployment with AWS Marketplace, like SAP Hana or Jaspersoft
! Deploy an RDS instance
! Try Amazon Elastic Beanstalk (developers)
After you have setup your VPC and connectivity