Every evening video streaming consumes over 70% of the internet’s bandwidth, with demand only expected to increase as young households forego traditional pay TV for OTT services (whether live, on-demand, ad-supported, transactional, subscription, or a combination thereof). In this session senior tech architects from Netflix, Hulu, and Amazon Video discuss lessons and best practices around hosting largest scale video distribution workloads to enable high traffic consumption at demanding reliability requirements. You will also hear from AWS experts on the latest developments in cloud-based video processing, distribution, and personalization for both live and on-demand streaming.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
OTT State of Play: Innovation at Netflix,
Hulu, Amazon Video, and AWS Elemental
V i n o d V i s w a n a t h a n , D i r e c t o r , M e d i a C l o u d E n g i n e e r i n g , N e t f l i x
R o b e r t P o s t , V P , E n g i n e e r i n g , H u l u
B A W i n s t o n , G l o b a l H e a d , D i g i t a l V i d e o P l a y b a c k & D e l i v e r y , A m a z o n V i d e o
L e e A t k i n s o n , P r i n c i p a l S o l u t i o n s A r c h i t e c t , A m a z o n W e b S e r v i c e s
A l e x D u n l a p , G e n e r a l M a n a g e r , A W S E l e m e n t a l
M A E 3 0 3
N o v e m b e r 2 7 , 2 0 1 7
AWS re:INVENT

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
12:45-13:45 Panel discussion: OTT State of Play
• Vinod Viswanathan, Director, Media Cloud Engineering, Netflix
• Robert Post, VP, Engineering, Hulu
• BA Winston, Global Head, Digital Video Playback & Delivery, Amazon Video
13:45-14:15: Innovation at AWS Elemental
• Alex Dunlap, General Manager, AWS Elemental

3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
OTT State of Play

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INTRODUCTION TO
AWS MEDIA SERVICES

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AWS Media and Entertainment Customers
NASA/JPL

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CORPORATE
COMMUNICATIONS
MARKETING
EVENTS
GAMING SURVEILLANCE
Live Streaming Video Beyond Media Industry

7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Today’s Infrastructure is Still Too Complex
C A P T U R E I N G E S T P R O C E S S & S T O R E D I S P L A YD E L I V E R Y
T r a n s c o d i n g E n c o d i n g C o n t e n t
O r i g i n
S t o r e A d
I n s e r t i o n
Mont hs a nd y ea rs t o d ep loy

8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• Streaming Video Infrastructure Pioneer
• >1,000 Media & Entertainment Customers
• Expansive 3rd Party Software Integrations
Video Goes to the Cloud

9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Media Services
Perfecting the media experience
Broadcast-grade video infrastructure in the cloud
Generally available today

10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
B u ild vid e o -o n-
d e m and wo rkf lo ws in
m in u t es n o t m o n t hs
De live r b ro a dcast -
gra d e qu a lit y vid e o
I n t e gra t e wit h o t h e r
AW S se rvice s
AWS Elemental MediaConvert
Compress video files for delivery to televisions or connected devices
Generally available today

11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
B ro a d cast live wit h
t h e p u sh o f a b u t t o n
S ca le t o d e live r
a n y n u m ber o f
live ch a n nels
E n co de b ro a d cast -
qu a lity live vid e o
AWS Elemental MediaLive
Encode live video for delivery to televisions or connected devices
Generally available today

12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
De live r vid e o f ro m
o n e so u rce t o m a n y
d e vice s
P ro t e ct va lu a b le
co n te nt with
a d va n ced DRM
ca p a bilit ies
E n a b le a DV R
e xp e rie nce
AWS Elemental MediaPackage
Customize and protect content requested by devices using just-in-time
format conversion
Generally available today

13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
De p e ndable st o ra ge
f o r vid e o wo rklo a ds
L o w, p re d ict able
la te n cies
Co n sist ent URL f o r
m e d ia a sse t s
AWS Elemental MediaStore
High-performance storage for live and on-demand video
Generally available today

14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
De live r u n iqu e a d s t o
vie we rs
P ro vid e b ro a d cast -
gra d e a d
e xp e rie nce
I m p ro ve t ra ckin g o f
a d vie ws
AWS Elemental MediaTailor
Personalize and monetize internet video content
Generally available today

15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Broadcast Quality Livestreaming in Minutes
C A P T U R E I N G E S T P R O C E S S & S T O R E D I S P L A YD E L I V E R Y
M e d i a C o n v e r t
M e d i a L i v
e
M e d i a P a c k a
g e
M e d i a S t o r
e
M e d i T a i l o r
Reliable Flexible Focus

16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
PAC-12 NETWORK
“To stay ahead of technology requirements and keep our focus on our core capability of delivering
great athletic experiences -- without having to spend millions of dollars on advanced video data
centers -- we are turning to the cloud.”
- Michael Harabin, vice president of technology for Pac-12 Networks
Live Channel
SOURCE CONTRIBUTION
Encoder
AWS Elemental
MediaStore
MEDIA-OPTIMZED
STORAGE & ORIGIN
AWS Elemental
Live
LIVE VIDEO
PROCESSING
CDN
Amazon
CloudFrontAmazon
CloudFront
DISPLAY DEVICES

17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Prime Video
“Offering live sports like NFL TNF over-the-top
on a large number of devices globally is not
easy… To address this, we turned to the new
AWS Elemental MediaTailor service, which
allows Amazon Prime Video to deliver
appropriately personalized ads at bitrates and
quality levels that seamlessly match core
content for a great viewer experience…”
- Greg Hart, Global Head of Amazon Video
AWS ELEMENTALCLOUD REGION
Venue
SOURCE
AWS Elemental
Live
AWS Elemental
Delta
AWS Elemental
MediaTailor
PERSONALIZATION AND
MONETIZATION SERVICE
DISPLAY DEVICES
DASH, HLS, Smooth
Multi-CDN
DISTRIBUTION
Internal Ad
Server
AD SERVER
ADS Proxy
PROXY
AWS ELEMENTALCLOUD REGION
AWS Elemental
Server Amazon S3
Stitch & deliver
personized
manifest
Get ad info for each user
Report ad plays

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CINEPOLIS
“Working with these new media services has enabled us to free up time to build up redundant
workflows quickly and easily as well as to focus on innovating new services and enhancing our
existing offers.”
- Marco de la Cruz, Sub-Director, Cinépolis KLIC
Live Channel
SOURCE
Live Encoder
REAL-TIME
PROCESSINGCONTRIBUTION
Encoder
AWS Elemental
MediaLive
LIVE VIDEO
PROCESSING
AWS Elemental
MediaConvert
FILE-BASED
PROCESSINGSOURCE
Media Files
CDN
Amazon
CloudFront
DISPLAY DEVICES

19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
FUBOTV
“With AWS Media Services, we can test new monetization strategies and even launch new live linear
services in a matter of minutes without worrying about infrastructure, so we devote our time and resources
to advancing the value of our offerings.”
- David Gandler, CEO and co-founder of FuboTV
ADS
DFP,
Freewheel or
other ADS
AWS Elemental
MediaTailor
PERSONALIZATION
& MONETIZATION
DISPLAY DEVICESPLAYLIST
SERVICE
REVERSE
PROXY
MANIFEST
REQUEST

20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
QELLO
“…Using AWS Media
Services, Qello makes it
easy for content
programmers to get new
services running… and
with higher value because
ads can be tailored to the
individual viewer.”
- Brian Lisi, CEO of Qello
AWS Elemental
MediaTailor
PERSONALIZATION AND
MONETIZATION SERVICE DISPLAY DEVICES
DASH, HLS, Smooth
Multi-CDN
DISTRIBUTION
Internal Ad
Server
AD SERVER
ADS Proxy
PROXY
AWS ELEMENTALCLOUD REGION
AWS Elemental
Server
Amazon
S3
Live source
SOURCE

21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Next steps for AWS Media Services
Try services in the console. Search the conference for “AWS Elemental”.
Visit us in the AWS booth to learn more
Wednesday
CTD206 – Ad insertion – MediaTailor
CTD203 – File Transcoding – MediaConvert
Thursday
CTD202 – All services introduction
CTD409 – Video origin deep dive (Chalktalk)
– MediaStore, MediaPackage
Friday
CTD411 – Build channel - Live and VOD (Workshop)
CTD204 – Live streaming – MediaLive, MediaStore, MediaPackage
CTD410 – Live streaming deep dive (Chalktalk)