The AWS Workshop Series Online is a series of live webinars designed for IT professionals who are looking to leverage the AWS Cloud to build and transform their business, are new to the AWS Cloud or looking to further expand their skills and expertise. In this series, we will cover:'Introduction to Cloud Computing with Amazon Web Services'.
4. « Invention requires two
things: the ability to try a
lot of experiments, and
not having to live with
the collateral damage of
failed experiments » Andy Jassy
CEO, Amazon Web Services
5. A broad and deep platform that helps customers build
sophisticated, resilient and scalable applications
6. Web Services
Core Services Compute Storage Database Networking
Infrastructure RegionsAvailability Zones Edge Locations
Platform
Services
Analytics
& AI
IoT Gaming Mobile
Desktop &
App Streaming
Business
Productivity
Developer
Tools
Business
Intelligence
Access
Control
Auditing Monitoring EncryptionSecurity
Applications
A
P
I
&
S
D
K
s
7. On-Demand Model: Pay as you go
Analogy: Electricity services • Pay only for what you use
• Virtually unlimited capacity
(no capacity planning)
• Get charged per compute
hour, GB of storage used,
transactions etc.
• Turn it off anytime (and stop
paying for it)
9. Move from capital expense
to variable expense
$
Why Are Companies Flocking To The Cloud So Quickly?
10. No Upfront Cost
Align Revenue Model with Infrastructure Cost
Revenue
Infra Cost
Margin Rate
Time
$
11. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
$
Why Are Companies Flocking To The Cloud So Quickly?
12. AWS Pricing Philosophy
Ecosystem
Global Footprint
New Features
New Services
More AWS
Usage
More
Infrastructure
Reduced
Prices
More
CustomersInfrastructure
Innovation
59 price
reductions
since 2006
Lower
Infrastructure
Costs
Economies
of Scale
13. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
$
Why Are Companies Flocking To The Cloud So Quickly?
14. Auto-Scalable Infrastructure
• AWS allows auto-scaling
• Services and virtual servers
dynamically provisioned
based on demand
• Fully managed services for
specific use cases charged
only per consumption Load
Capacity
Amazon Elastic Compute
Cloud Instance
15.
16. 500,000 writes / second to their managed
AWS database
200 additional servers during Superbowl
0 additional servers right after
17. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
$
Why Are Companies Flocking To The Cloud So Quickly?
19. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
$
Why Are Companies Flocking To The Cloud So Quickly?
20. Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Infrastructure in Minutes!Infrastructure in Weeks?
21. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
Go global in
minutes
$
Why Are Companies Flocking To The Cloud So Quickly?
22. 16 Regions
42 Availability Zones
70 Edge Locations
AWS Global Infrastructure
Millions of monthly active
customers across the world
23. Global Enterprise Customers
General Electric
Johnson &
Johnson Merck Nordstrom
“There is no public cloud infrastructure
provider that has more robust enterprise
capabilities.”
Marc Benioff, Chairman & CEO, Salesforce
24. ”
“
Capital One Will Reduce Datacenter Footprint from 8 to 3 by 2018
Capital One is one of the largest banks in the US and offers credit
cards, checking and savings accounts, auto loans, rewards, and
online banking services for consumers and businesses.
The financial service industry attracts
some of the worst cyber criminals.
We work closely with AWS to develop a
security model that we believe enables us
to operate more securely in the public
cloud than we can in our own data
centers.
Rob Alexander
CIO, Capital One
”
“ • Capital One recognized that its customers are
adopting mobile and digital platforms rapidly
• It is using AWS to develop, test, build, and run its
most critical workloads, including its new flagship
mobile-banking application
• As part of this strategy, Capital One looks to reduce
its datacenter footprint from eight to three by 2018
• Capital One selected AWS for:
o Its security model and pace of innovation
o Elasticity to handle purchasing demands at
peak times and high availability
25. ”
“
MLBAM Uses AWS for Big Data Analysis Behind Statcast Product
• Sought a platform capable of scaling up and down
quickly to handle data on game plays
• Chose AWS to ingest, analyze, and store 17+
petabytes of baseball data per season
• Takes less than 12 seconds to capture, analyze, and
deliver data to broadcasters for on-air analysis
• Scales to handle up to 13 games per day, or just one
or two daily, and shuts down in off season
• Helps MLBAM deliver new data in new ways to attract
more fans
By using AWS to power Statcast…
we’re ensuring that our sport is
relevant, important, and the center of
life for the next generation of fans.
Joe Inzerillo
Executive Vice President and CTO
MLB Advanced Media
”
“
MLBAM is the interactive media and Internet company
of Major League Baseball.
26. ”
“
Netflix Delivers Billions of Hours of Content per Month Using AWS.
Netflix is one of the world’s leading Internet television
network with over 57 million members in nearly 50
countries.
Our success with AWS can be
attributed to the scalability,
elasticity, and global availability of
AWS services.
Eva Tse
Director, Big Data Platform , Netflix
”
“ • Needed flexible IT infrastructure to experiment,
analyze, and grow its business worldwide.
• Using AWS to measure its users’ streaming
experiences through its analytics platform.
• Reports a reduction from weeks to seconds in testing
time for new features.
• Netflix operates a 10 PB data ‘warehouse’ on Amazon
S3 comprised of hundreds of millions of objects.
• Designed to deliver billions of hours of content
monthly using tens of thousands of instances across
three regions.
27. Hospitality Trading Insurance Grocery
This is something “born in the cloud”
companies have already discovered.
Devices
Disruption is much easier today
28. What are some of the use case customers are
using AWS for?
29. Customer Facing Applications
External Apps
on AWS
Scalability and Elasticity
Auto-Scaling infrastructure to required
capacity and match spending to
actual utilization
High Availability
Application deployments that span
across multiple facilities with
adequate load balancing
Global Reach
Highly available global services on
edge locations across the world
Maintainability
Fully managed service portfolio for
most common application components
DNS CDN Load B. Load B.Front App Backend Database
Storage
30. ”
“
Adroll Uses AWS to Grow by More Than 15,000% in a Year
AdRoll, an online advertising platform, serves 50
billion impressions a day worldwide with its
global retargeting platforms.
We spend more on snacks
than we do on Amazon
DynamoDB.
• Needed high-performance, flexible platform to swiftly
sync data for worldwide audience
• Processes 50 TB of data a day
• Serves 50 billion impressions a day
• Stores 1.5 PB of data
• Worldwide deployment minimizes latency
Valentino Volonghi
CTO, Adroll
”
“
31. Mobile Applications
Identity & Sync
Analytics
Notifications
Data
Logic
Marketing
Phone
Tablet
Innovation & Agility
0-tier architectures allow simple and
quick iterations
High Availability
Designed and build for scale and
availability across multiple facilities
Cost Effectiveness
No underutilized servers, completely
usage based billing
Maintainability
Version management and cross-device
synchronization and testing
TestingTester
33. ”
“ • Supercell needed an infrastructure that allows its
developers to deliver the best games
• It uses Amazon Web Services to manage the growth
of its popular tablet and mobile titles
• Scalable cloud allows million-player growth, including
expanding into new markets
• High-powered analytics give Supercell insights to
develop games as a service
• Faster server instances provide compute power for
new features
Supercell Delivers World-Class Mobile Games with AWS
Supercell is a Finnish game company known for the hit
games Clash of Clans, Hay Day, and Boom Beach.
The world of gaming never sleeps
... We owe every player a great
experience, and AWS is our
platform to make that happen.
Sami Yliharju
Services Lead, Supercell
”
“
34. Corporate Network
App A
App B App C
Container
DevOps
TemplateVDI
Innovation & Agility
Automated builds and deployment of
code
Consistent Regression Testing
Numerous disposable environments that
can be (re)built within a click allowing
regression tests in identical setups
Cost Effective
Environments can be disposed or
stopped when unused
Scalability
Conduct performance and stress tests
with potentially thousands of simulation
nodes
Development and Test
35. ”
“
iZettle Boosts System Performance by 100% Using AWS
iZettle provides payments solutions for
individuals and small businesses.
Queries that took six
seconds now take three
seconds in our AWS
infrastructure.
• Needed an infrastructure that could support fast
growth
• Moved its mission-critical payments platforms to AWS
• Boosted system performance by 100%
• Ensured support for global expansion ambitions
• Accelerated setup of dev environments from one
month to 90 minutes
Johannes Löfgren
Head of DevOps and Infrastructure, iZettle
”
“
36. Application
Server
Virtual
Server
File
Server
Database
Server
Backup
System
Backup to Cloud Storage
• Eliminate tape, hardware, off-site storage
• Reduce capital expense for backup
infrastructure
• Never worry about backup durability
• Never run out of backup capacity
• Data stored off-site, with high durability, in
multiple locations
Backup and Archive
Amazon S3
38. High Performance Computing
Corporate Network
Elasticity & Cost
Dynamic scalability when compute
jobs are required with utility or spot
pricing
Manageability
Managed services to facilitate
aggregation and storage
Scale
Scale to virtually unlimited amount of
cores
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Storage
Grid
Reporting
Streams
39. • Actuarial calculations with 5 million
policies over 30-50 year simulation
periods
• Taps onto Amazon’s GPU-optimized
compute capacity to build large
calculation clusters to perform Monte
Carlo simulations
• Using AWS helped them to reduce 10-
day process to 10 minutes
Transformative HPC
Perform
thousands of
simulations
GPU optimized
compute cluster
Calculate customer’s
market risk exposure
40. ”
“
National Instruments Saves $1 Million in Hardware Costs
National Instruments is a global company that provides
advanced technology to engineers and scientists.
With Amazon EC2 Spot
instances, we save 85–90% in
costs. That, in turn, allows us to
experiment with less risk.
Joe Gardner
Principal Cloud Architect, National Instruments
”
“ • National Instruments (NI) wanted to lower costs and
improve development times as it tested new products
• With Amazon EC2 Spot instances, NI can run internal
workloads at a fraction of the price of on-demand
processing
• NI has been saving 85–90% in compute costs as it
tests new product features.
• NI has saved more than $1 million in on-premises
infrastructure costs
• NI is also shaving months off of the software
development cycle
41. Big Data Analytics
Ecosystem
Leverage existing open-source and
commercial frameworks at utility
pricing
Manageability
Managed compute cluster and machine
learning environments
Corporate Network
Storage
Reporting
Data
Warehouse
Elasticity & Cost
Dynamic scalability when compute jobs
are required with utility or spot pricing
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Streams Machine
Learning
Compute
42. ”
“ • Wanted a platform to provide greater speed and
scalability for analyzing petabyte-scale data
• Migrating mission-critical operations to AWS
• Can provide analysts with real-time access to 75
billion records collected daily
• Can move faster, more efficiently in serving core
business processes
FINRA Performs Daily Petabyte-Scale Analysis on Trading Data Using AWS
The Financial Industry Regulatory Authority (FINRA) is
the largest independent regulatory authority in the
United States. It is based in Washington, D.C.
We chose AWS to deliver
innovation at a much larger
scale and much faster to our
core business.
Saman Michael Far
Sr. Vice President of Technology
”
“
43. • Market surveillance platform ingests
30 billion market events every day and
regulates financial trading practices
• Leverages Amazon’s virtually unlimited
storage to store events and allow
analysts to interactively query market
dynamics using fully managed map-
reduce (Hadoop/Hive) and Hbase clusters
Re-Architecting Compliance
Unlimited
Storage
Distributed
Computing
Interactive Market
Queries
Ensure
compliance
30 billion market
events
44. Cost-Aware Architectures
• Decouple Compute and Storage and grow them
independently
Storage
• Build workflows that are aligned with your business
model by creating cost-aware architectures that only
scale to serve your customer to the accepted SLA
Compute
45.
46. Amazon S3
Raw Video
Amazon S3
Transcoded
Video
Amazon SQS
Amazon SQS
Free User
Premium
User EC2
instance
EC2
instance
EC2
instance
EC2
instance
Auto Scaling group
Users
50. Gain access to constantly improving security baselines
Build on a constantly improving security baseline,
every customer benefits from the tough
scrutiny of other AWS customers!
ISO 27001
ISO 27017
ISO 27018
52. • AWS makes no secondary use of customer content
• Manage your privacy objectives any way you want
• Keep data in your chosen format and move it, or
delete it any time
• There is no automatic replication of data outside of
your chosen AWS Region
• Customers can encrypt their content any way they
choose
You always have full ownership and control
53. Achieve and Verify Compliance
Log &
store all
activity
Audit
Create
inventory
React on
change
Verify
compliance
Analyze
App
Security
Pick from
Service
Catalog
AWS
CloudTrail
AWS
Config
Amazon
Inspector
AWS Service
Catalog
AWS
Config Rules
Security and compliance becomes visible and automated!
54. Many Worry Cloud Adoption is Binary
Build a
“Private”
Cloud
Rip everything out
and move to
the cloud
0 1
55. The Good News is it isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Integration
58. Beyond Virtual Servers
• AWS Managed Services are designed to be highly-
available, resilient, secure, elastic and cost-effective
• Maintenance becomes the responsibility of AWS
• But more importantly: Charged by consumption!
Amazon
Machine
Learning
Amazon
S3
Amazon
DynamoDB
AWS Mobile
Hub
Amazon
QuickSight
Amazon
Workspaces
AWS Elastic
Beanstalk
Amazon
CloudFront
Machine
Learning
Storage CDN Database Mobile Analytics VDI App
Container
59. Let us handle Software Licensing
• AWS Marketplace offers production-
ready cluster deployments for
various software solutions
• Launch applications with 1-Click
• Pay software licenses completely
on-demand or bring your own
license (BYOL)
63. Thank you for joining us today.
Register now for upcoming sessions for today, if you would like to join.
https://pages.awscloud.com/aws-workshop-online.html
12pm – 1pm (SGT) Build a Website on AWS for Your First 10 Million Users
2pm – 3pm (SGT) Modern Data Architectures for Business Insights at Scale
4pm – 5pm (SGT)
Modern Data Architectures for Real-time Analytics and
Engagement
STORY BACKGROUND, SOLUTION, & BENEFITS
Capital One is one of the nation’s largest banks and offers credit cards, checking and savings accounts, auto loans, rewards, and online banking services for consumers and businesses.
It is using AWS to develop, test, build, and run its most critical workloads, including its new flagship mobile-banking application
As part of this strategy, Capital One looks to reduce its datacenter footprint from eight to three by 2018
CONTENT TAGS
Main use case: Datacenter Migration
Additional use case(s): Mobile, Security
Keywords (seperated by commas): Enterprise, migration, datacenter, TCO, savings, security, Mobile, app, digital services
All AWS Services used by the customer: Not disclosed
Benefits Realized: Agility, Lower Time To Market, Reliability, Scalability/Elasticity, Security, Speed
STORY BACKGROUND
MLB Advanced Media is the interactive media and Internet division of Major League Baseball
Needed an agile, highly scalable platform for it’s Player Tracking System, which is marketed to broadcasters as Statcast
SOLUTION & BENEFITS
Decided to use AWS instead of building an in-house system to ingest, analyze, and store data captured during games
System captures data from games in less than 12 seconds, using “black box” analytics engine that leverages AWS Lambda for analysis
Scales up and down to accommodate variations in game schedules, with as few as 1-2 games a day or up to 13 games
Delivers exciting new way for fans, broadcasters and teams to understand the nuances of the game
CONTENT TAGS
Main use case: Big Data, Analytics and Business Intelligence (BI)
Keywords (seperated by commas): Sports, entertainment, big data
All AWS Services used by the customer: Amazon EC2, AWS Lambda, Amazon S3, Amazon Elasticache, AWS Direct Connect
Benefits Realized: Agility, Speed, Scalability/Elasticity
STORY BACKGROUND
Netflix is one of the world’s leading Internet television network with over 57 million members in nearly 50 countries.
The company is using AWS to measure and understand its users’ streaming experiences through its analytics platform. Also using AWS to deliver billions of hours of content per month to users worldwide.
By using AWS, Netflix can reduce its testing times from weeks to seconds and store more than 10 PB of information––hundreds of millions of objects––on Amazon S3.
SOLUTION
[Main use case]. Big Data
[Additional use cases]. Analytics and Business Intelligence (BI); Content Delivery; Database and Data Warehouse; Development and Test
[Keywords separated by commas]. EMR, Analytics, S3, Data Warehouse, Testing, User experience, Hadoop, DevOps
[List all AWS Services used by the customer]. Using Amazon EC2, Amazon EMR, Amazon S3, DynamoDB
BENEFITS
Reduced testing time from weeks to seconds by launching instances instead of procuring servers.
Netflix operates a 10 PB data ‘warehouse’ on Amazon S3 comprised of hundreds of millions of objects.
Designed to deliver billions of hours of content monthly using tens of thousands of instances across three regions.
Moving organization to a DevOps model to promote fast ways to test and experiment new features.
[Benefits Realized]. Availability, Better Performance, Lower Time To Market, Scalability/Elasticity, Speed, User Experience
STORY BACKGROUND
Financial services technology company focused on the global trading market
Develops trading, market data, and social research solutions for individual investors, small to mid-size brokers, and developers
Needed a solution that could provide on-demand resources with the ability to handle unpredictable situations
SOLUTION & BENEFITS
Reduced the fixed cost of launching a software product by 40%
Reduced product development by hundreds of hours, enabling a more aggressive product development strategy
Deployed servers in a single day, resulting in faster delivery of market data to customers
Maintained client and trade record security while simplifying distribution of market data
Using Amazon EC2, AmazonS3, Elastic Load Balancing, Amazon RDS, and AWS Direct Connect
STORY BACKGROUND
Supercell is a Finnish game company known for the hit games Clash of Clans, Hay Day, and Boom Beach
It uses Amazon Web Services to manage the growth of these popular tablet and mobile titles
With tens of millions of players across the world every day, Supercell needs the ease of use and scalability that AWS provides to deliver the best possible gaming experience
SOLUTION & BENEFITS
Scalable cloud allows million-player growth, including expanding into new markets
High-powered analytics give Supercell the insight to develop games as a service
Faster server instances provide the compute power for new features
CONTENT TAGS
Main use case: Mobile
Additional use case(s): Big Data, Analytics and Business Intelligence (BI); Database and Data Warehouse; Development and Test
Keywords: Supercell, gaming, Clash of Clans, Boom Beach, Hay Day, analytics
All AWS Services used by the customer: Amazon EC2, Amazon S3, Amazon Glacier, Elastic Load Balancing, Amazon Kinesis, Amazon Elastic MapReduce, Amazon DynamoDB, AWS Lambda, Amazon CloudFront, AWS CloudFormation, AWS CloudTrail, AWS Support
Benefits Realized: Options are: Agility, Availability, Better Performance, Ease of Use, Flexibility, Lower Time To Market, Scalability/Elasticity, Speed
STORY BACKGROUND
iZettle’s payments solutions enable individuals and small businesses to accept card payments through iOS and Android smartphones
The startup runs most of its infrastructure, including its mission-critical payments platforms, on AWS
It needed a solution that would support expansion of its payments business across three continents
SOLUTION & BENEFITS
Cutting time for database queries from 6 seconds to 3 seconds
Supporting global growth with scalable infrastructure
Speeding dev environment setup from one month to 90 minutes
Enabling fast card payments and ensuring good customer experience
CONTENT TAGS
Main use case: Datacenter Migration
Additional use case: Website/Web App, Development & Test (Dev/Test), Mobile
Key words: Mobile payment solutions, iZettle, payment app, smartphone chip card reader, point of sale
AWS Services used: Amazon VPC, Amazon EC2, Elastic Load Balancing, Auto Scaling, Amazon RDS, Amazon Elastic Block Store, Amazon SNS, Amazon SQS, Amazon Config, Amazon CloudWatch, Amazon Route 53, AWS Direct Connect
Benefits Realized: Agility, Availability, Better Performance, Flexibility, Lower Cost, Lower Time To Market, Scalability/Elasticity, Security, Speed, User Experience
STORY BACKGROUND
Founded in 1976, National Instruments (NI) works with engineers and scientists to provide answers to the most challenging questions.
NI’s FPGA team offers FPGA compile services hosted on Amazon EC2 and uses AWS and Amazon EC2 Spot instances for internal development and testing.
In August 2014, NI expanded its use of AWS to its LabVIEW software development team, which uses Amazon EC2 Spot instances to process overflow test workloads.
SOLUTION & BENEFITS
Saves 85–90% in compute costs as it tests new product features
Saved $1 million in on-premises infrastructure costs
Is shaving months off of the software development cycle
CONTENT TAGS
Main use case: Development & Test (Dev/Test)
Additional use case(s): Batch processing
Keywords (separated by commas): Development, testing, compiles, research and development, Amazon EC2 Spot instances
All AWS Services used by the customer: Amazon EC2, Auto Scaling, Amazon S3, Amazon RDS, Amazon DynamoDB, Amazon Route 53, AWS CloudFormation, AWS CloudTrail
Benefits Realized: Options are: Agility, Ease of Use, Flexibility, Lower Cost, Lower Time-to-Market, Reliability, Scalability/Elasticity
STORY BACKGROUND
Largest financial regulatory organization in the U.S. wanted to move away from traditional on-premises IT infrastructure to gain speed, scalability
SOLUTION & BENEFITS
Is migrating mission-critical workloads to AWS (75% completed by end of 2015)
Can easily collect 75 billion records daily
Analysts can perform real-time queries
CONTENT TAGS
Main use case: Big data
Keywords: financial industry, big data
AWS Services used : Amazon EC2, Amazon S3, Amazon EMR
Benefits Realized: Security, Speed, Agility, Scalability
One example: Vimeo, using different backends with different pricing characteristics for paying vs. non-paying customers. SQS to buffer and worker layer below
One example: Vimeo, using different backends with different pricing characteristics for paying vs. non-paying customers. SQS to buffer and worker layer below
For a long time, most organizations have had to make a choice between moving fast or maintaining a high degree of security. It’s a difficult choice, and inevitably security trumps all.
But, one of the fundamental benefits of the cloud is that you’re able to do both, because the security of the infrastructure is handled by the AWS global security team. This frees your resources up to focus completely on the security of your applications.