Join this foundational session to understand the core concepts of “Cloud Computing” and different attributes such as reliability, fault tolerance, elasticity, scalability and pay-as-you-go pricing. Whether you are a startup who wants to accelerate growth without a big upfront investment in cash or time for technology or an Enterprise looking for IT innovation, agility and resiliency while reducing costs, the AWS Cloud provides a complete set of infrastructure services at zero upfront costs which are available with a few clicks and within minutes. Join this webinar to learn more about the benefits of Cloud Computing.

1. Introduction to Cloud Computing
with Amazon Web Services
Santanu Dutt
Solutions Architect

2. v
Firstly, let’s do some Introductions
• Me
• Santanu Dutt
• Solutions Architect based in Mumbai, India
• You
• Have never used AWS before, or you have just started on your journey with AWS
• Are wanting to better understand the value of the cloud
• Are wanting to better understand what AWS provides and how other customers are
using it

3. v
Today’s Agenda
• Introduction to AWS
• Benefits of using AWS
• AWS Services
• Typical Use Cases
• Getting Started with AWS

4. Introduction to AWS

5. v
History of AWS
• Born from the learnings of
running amazon.com
• First launched in 2006
• Customer obsession is in
our DNA

6. Service Breadth & Depth
Infrastructure
Regions
Points
of
Presence
Availability
Zones
Core
Services
Storage
(Object,
Block
and
Archival)
Compute
(VMs,
Auto-­‐scaling
and
Load
Balancing)
Databases
(RelaIonal,
NoSQL,
Caching)
Networking
(VPC,
DX,
DNS)
CDN
Access
Control
Usage
AudiIng
Monitoring
and
Logs
AdministraIon
&
Security
Key
Storage
IdenIty
Management
PlaQorm
Services
Deployment
&
Management
One-­‐click
web
app
deployment
Dev/ops
resource
management
Resource
Templates
Push
NoIficaIons
Mobile
Services
Mobile
AnalyIcs
IdenIty
Sync
App
Services
Workflow
Transcoding
Email
Search
Queuing
&
NoIficaIons
App
streaming
Analy7cs
Hadoop
Data
Pipelines
Data
Warehouse
Real-­‐Ime
Streaming
Data
Enterprise
Applica7ons
Virtual
Desktops
CollaboraIon
and
Sharing

7. Pace of Innovation
• Since inception AWS has:
• Released 1111 new services and features
• Introduced more than 40 major new services
• Announced 48 price reductions
2009
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
+48
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon Route 53
+61
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
+82
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
+280
2013
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
+159
20122008
+24
Amazon EBS
Amazon
CloudFront
+516
2014
Amazon Cognito
Amazon Zocalo
Amazon Mobile
Analytics
*as of Dec 30, 2014
AWS Directory
Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key
Management Service
AWS Service Catalog
Amazon EC2
Container Service
AWS CodePipeline
AWS CodeCommit

8. v
Global Footprint
• Over 1 million active customers across
190 countries
• 900+ government agencies
• 3,400+ educational institutions
• 11 Regions
• 28 Availability Zones
• 53 Edge Locations
Everyday,
AWS
adds
enough
new
server
capacity
to
support
Amazon.com
when
it
was
a
$7
billion
global
enterprise.

9. Leveraged by Enterprises Around the World

10. v
Trusted by Government Agencies & Educational
Institutions Worldwide

11. v
Powering Born-in-the-Cloud and Startups

12. v
An Expansive Ecosystem
5,000+ SIs & Consultants
3,000+ ISVs
22 Global Premier Tier partners
6 Enterprise-focused competencies
2,000+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70M hours of
software per month

13. Benefits of Using AWS

14. v
Architected To Meet Your Security Requirements
CerIficaIons
and
accreditaIons
for
workloads
that
ma]er
“Based
on
our
experience,
I
believe
that
we
can
be
even
more
secure
in
the
AWS
cloud
than
in
our
own
data
centers.”
–
Tom
Soderstrom,
CTO,
NASA
JPL

15. v
Experience with Operational Reliability
• We have spent over a decade building the world’s most reliable, secure, scalable, and cost-
effective infrastructure.
• Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of
99.999999999%.
• Availability Zones exist on isolated fault lines, flood plains, and electrical grids to
substantially reduce the chance of simultaneous failure.
• The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational
status of all services around the globe.
Our goal is to make our operational performance indistinguishable from perfect.

16. v
Many Purchase Options to Support Different Needs
On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
Ideal for Development
& Test
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Ideal for baseline
workloads
Spot
Bid for unused
capacity, charged at a
Spot Price which
fluctuates based on
supply and demand
Ideal for Test
scenarios, Simulations
Dedicated
Launch instances
within Amazon VPC
that run on hardware
dedicated to a single
customer
For highly sensitive or
compliance related
workloads
Free Tier
Get Started on AWS
with free usage & no
commitment
Good for Initial
evaluation

17. v
48 Price Reductions Since 2006
Amazon
ElasticCache
reduces prices for
cache nodes by an
average of 34%
March 26, 2014
34% Amazon S3 reduces
prices for Standard and
Reduced Redundancy
Storage, by an average
of 51%
March 26, 2014
51%
*as of February 10, 2015
Amazon Route 53
lowers prices for both
Standard Queries and
Latency Based
Routing Queries by
20%
July 31, 2014
20%

18. Increased
agility
has
become
the
#1
reason
businesses
use
the
AWS
cloud

19. v
Companies Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility

20. v
A Culture of Innovation
Experiment Often & Fail Without Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0

21. AWS Services

22. The AWS Platform
Infrastructure
Regions
Points
of
Presence
Availability
Zones
Core
Services
Storage
(Object,
Block
and
Archival)
Compute
(VMs,
Auto-­‐scaling
and
Load
Balancing)
Databases
(RelaIonal,
NoSQL,
Caching)
Networking
(VPC,
DX,
DNS)
CDN
Access
Control
Usage
AudiIng
Monitoring
and
Logs
AdministraIon
&
Security
Key
Storage
IdenIty
Management
PlaQorm
Services
Deployment
&
Management
One-­‐click
web
app
deployment
Dev/ops
resource
management
Resource
Templates
Push
NoIficaIons
Mobile
Services
Mobile
AnalyIcs
IdenIty
Sync
App
Services
Workflow
Transcoding
Email
Search
Queuing
&
NoIficaIons
App
streaming
Analy7cs
Hadoop
Data
Pipelines
Data
Warehouse
Real-­‐Ime
Streaming
Data
Enterprise
Applica7ons
Virtual
Desktops
CollaboraIon
and
Sharing

23. v
Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity

24. v
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.

25. v
Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving
and backup

26. v
Database Services
Amazon RDS
Amazon
DynamoDB
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon
ElastiCache
In-Memory Caching
Service

27. v
Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
framework
Move data among AWS
services and on-
premises data sources
Amazon Redshift
Petabyte-scale data
warehouse service

28. v
Application Services
Amazon CloudFront
distribute content
globally
Amazon
CloudSearch
Managed search
service
Amazon Elastic
Transcoder
Video transcoding
in the cloud

29. v
Deployment & Administration
Amazon
CloudWatch
AWS IAM
(Identity &
Access Mgmt)
AWS Elastic
Beanstalk
Monitor resources Manage users,
groups &
permissions
Automate resource
management
AWS
CloudFormation
Web App
Enterprise
App
Database
Templates to deploy
& manage
AWS
OpsWorks
Dev-Ops framework
for application
lifecycle management

30. Typical Use Cases

31. v
Web, Mobile, and Social Apps
Amazon
AppStream
-­‐
Flexible,
interacIve
applicaIon
streaming
service
for
any
device
Captures
user
input
to
send
back
to
the
cloud
Responsive
and
consistent
experience
across
devices
Web
and
Mobile
Apps
on
AWS

32. v
Big Data
Import
Export
Glacier
S3
EC2
RedshiE
DynamoDB
EMR
Data
Pipeline
S3
Direct
Connect
COLLECT
STORE
ANALYZE
SHARE
AWS
BIG
DATA
PORTFOLIO
Amazon
Kinesis
-­‐
Fully-managed service for real time
processing of streaming data, at any scale

33. v
Enterprise Applications
• Amazon
RDS
for
Oracle
provides
managed
Oracle
database
deployments
• Oracle
ApplicaIons
are
fully
supported
on
AWS
• Oracle
licenses
owned
by
customers
are
fully
portable
to
AWS
• AWS
is
an
SAP-­‐cerIfied
Global
Cloud
Services
Partner
and
Global
Technology
Partner
• Most
SAP
products
are
now
cerIfied
for
producIon
deployment
on
AWS
• Full,
licensed
Windows
Server
OS
on
AWS
• Easily
install
services
that
you
know
-­‐
AD,
SCOM,
SQL,
Exchange,
SharePoint
• Use
your
exisIng
MS
licenses
on
AWS
using
BYOL

34. v
Disaster Recovery
AWS
DR
Scenarios
Backup
and
Restore
Pilot
Light
for
Simple
Recovery
into
AWS
Warm
Standby
SoluIon
MulI-­‐site
SoluIon

35. How Are Companies Getting
Started With AWS?

36. v
Strategy 1: Cloud for Development & Test
Environments
SAP Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

37. v
Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed
architectures
for high availability
Financial
record
archiving
Clinical
trial
simula7ons
Product
Prototyping
&
Design
Audience
management
&
crea7ve
design
Hotel
booking
engine
Biological
data
research
Global
web
proper7es
Global
deals
engine
Video
streaming
SIM
card
credit
News
distribu7on
App
streaming
Firmware
upgrades
Mobile
games

38. v
Strategy 3: Use Cloud to Make On-Premises Apps
Better
Corporate
Data Centers
App
1
App
2
App
3
App
N
…
Analy7cs
Backup
AWS
Storage
Gateway
Amazon S3
Elastic Map
Reduce
Amazon
Redshift

39. v
Strategy 3: Use Cloud to Make On-Premises Apps
Better
Big Data Analytics Oracle Databases Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift

40. v
Strategy 4: Cloud Apps that Integrate with On-
Premises Apps
On-Premises
Data Centers
Hybrid
App
AWS serves
application content
& data
Integration to
Samsung data
centers
for financial
transactions

41. v
Strategy 5: Migrate Existing Apps to the Cloud
On-Premises
Data Centers
App
1/3 of servers
migrated to AWS
Saved
£1.5 Million
Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in 1.2hrs
vs. 60hrs
64% reduction in
costs

42. v
Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

43. Summary

44. v
What Sets AWS Apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 28 availability zones, 53 edge locations
48 proactive price reductions to date
8,000+ SIs and ISVs; 2,000+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

45. v
Next steps …
• Sign up for an AWS account at
aws.amazon.com
• Take advantage of the Free Tier
• Start experimenting!
AWS

46. Online
Labs
|
Training
Gain
confidence
and
hands-­‐on
experience
with
AWS.
Watch
free
InstrucIonal
Videos
and
explore
Self-­‐
Paced
Labs
Instructor
Led
Classes
Learn
how
to
design,
deploy
and
operate
highly
available,
cost-­‐effecIve
and
secure
applicaIons
on
AWS
in
courses
led
by
qualified
AWS
instructors
Validate
your
technical
experIse
with
AWS
and
use
pracIce
exams
to
help
you
prepare
for
AWS
CerIficaIon
AWS
Cer7fica7on
hWp://aws.amazon.com/training

49. Thank you
Santanu Dutt
Solutions Architect
santanu@amazon.com
@san_dutt