(Presented by Cognizant) Unlocking the true value of the AWS cloud is not a one-size-fits all task. As a Premier Consulting Partner, we have worked with a number of enterprises on their journey towards the AWS cloud. As a best practice, we have developed tools and frameworks to assist along the way. Join our experts as we discuss practical examples of AWS implementations, based on which you can help your organization run better and run different. -Cloud Stepz is a structured factory based process framework that helps clients migrate their application workloads to a cloud environment. It covers three major phases of the cloud journey, which are Strategy & Roadmap, Workload Assessment, and Migration Foundry. -Cloud360 hyperplatform is a manager of enterprise cloud services that abstracts and governs private, public, and legacy IT assets and delivers a superior, on-demand service experience. -assetSERV makes digital content management easy for large enterprises. Its cloud-based platform delivers tailored, on-demand marketing content that can be accessed and managed anytime, anywhere, and on any device.

1. Enterprise Transformation through
Cognizant’s XaaS Fabric on AWS
Jai Venkat, Ramesh Panuganty, Anthony Prakash
November 14, 2013

2. Cognizant Cloud Mission
*Anything-as-a-Service
Why?
What?
Business Agility through XaaS*
Hybrid IT infrastructure
across on-premises and
cloud
Applications that easily
adapt to change, faster to
deploy and are optimal at
resource usage
Business solutions
consumed on-demand,
paid as opex. Eg.. SaaS,
BPaaS
Automated monitoring
and governance across
heterogeneous cloud
platforms and apps
• Lower cost of additional
capacity
• Enhanced customer
experience
• Lower cost of non-core
operations
• Automated, flexible
management
• Shorter Time-to-provision
new resources
• Faster time-to-decision
• Faster expansion of
business
• Lower cost of
monitoring
• Faster monetization of
innovation
• Reduced downtime
• Higher utilization of
existing resources
• Faster time to deploy
changes
Cloud accelerates agility by reducing procurement costs, increasing the pace of innovation and scaling resources on-demand.

3. Cloud Enablement Journey
Discovery, Analysis,
Planning
Current assets, future state
needs, cloud suitability, risk
assessment, landing zones
and roadmap definition
Cloud Strategy & Roadmap Services
o
o
Define what should move, to where and when
Build a roadmap towards future state – cloud
transformation
Cloud Steps
Cloud
Strategy
Management
Workload
Assessment
Governance
Security
Provisioning
Workflow
Policies
Migration
On-Boarding
Applications
Re-host
Replace
Re-engineer
Integrate
Enablement
Set Up
Awareness
Hybrid Setup
Pilot
Templates
Guidelines
Adapters & Wrappers
Cloud Application Services
o
o
o
o
o
o
o
Structured workload assessment
Create scalable and resilient architectures
Factory-based migration (Migration Foundry)
SaaS-enable apps
Hybrid IT
Enable brokerage services
Validation
Cloud Plus
Cloud Management
Monitoring
SLAs
Metering
Billing
Cloud Management Services
o
o
o
o
o
Enable zero touch management
Self-provisioning
Auto scaling on-demand
Service assurance
Lower admin costs
Cloud360

4. Cloud-Enabled Enterprise Transformation Fabric
Transformation Consulting Services
Strategy, Envisioning, Business Case, Planning, Architecting, Change Management
Implementation Services
Configure, Build, Extend, Integrate, Test, Deploy
Cloud-enabled Business
Process Transformation
Efficient & Innovative
Business Processes
Leveraging BPaaS & SaaS
Cloud-enabled Application Platform
Transformation
Agile Applications
Leveraging PaaS
Cloud-enabled Data Center
Transformation
Flexible Data Center
Leveraging IaaS
Sales
Marketing
Customer
Experience
Human Capital
Management
Financials
Management
Supply Chain
New Business
Insights
Mobility
Process
Enablement
Collaboration
Cognizant
IP/Business
cloud
Application Engineering
Virtual Infra
Management
Application Migration &
Integration
Advanced/ Hybrid
IaaS
Applications offered as
XaaS
Data Center XaaS
Managed Services
Operations, Support, Billing, Change Management

5. Enterprise Cloud Transformation Services
Infrastructure FOR Cloud
Cloud Infrastructure Services
Planning, building, managing
infrastructure for cloud
• Dedicated data center services
• Virtual data center services
• Virtual desktop infrastructure
services
Approach TO Cloud
Applications ON Cloud
Cloud Application Services
• Re-hosting, re-engineering, replacing
and integrating applications to/on the
cloud
• XaaS workloads: HPC, Storage,
Environments, COTS products etc.
Cognizant Cloud-Enabled
Enterprise Transformation Fabric
Cloud Strategy & Roadmap
Services
Current State Assessment, Future State
Cloud Strategy Definition and Cloud
Adoption Roadmap Definition to cover
all the right steps before the leap to
Cloud.
Software FROM Cloud
Cloud Software Services
Cloud enablement (setup,
customization, integration & testing) of
process-led functional solutions
customized by industry
• CRM, HCM, SCM, ERP
Management OF Clouds
Cloud Management Services
Partner Ecosystem
XaaS Enabled Enterprise
Transformation Solutions
Monitoring, management, automation
& metering of hybrid IT environments

6. Cloud Steps
• Transformation Framework that enables
faster and risk-less adoption of cloud
services

7. Cloud Transformation Framework
Cloud Steps
What?
A structured ‘factory based’ process framework that helps clients’ migrate their application workloads to a cloud environment.
Workloads
How?
Discovery
Analysis
Plan
Cloud Migration Foundry
Where?
Select
Setup
Migrate
Validate
AWS Cloud
Manage
Optimize
Governance
Detailed Workload Assessment
Program Management
Strategy & Roadmap Definition

8. Cloud Strategy & Roadmap Services
A consultative service offering that helps clients take the right steps before the leap to cloud. This
offering helps analyze the current state of business and technology, identify suitability to adopt cloud
and define the roadmap to embrace cloud, all while employing the precise checks and balances for
successful cloud adoption.
Current State Feasibility
Assessment
Future State Cloud Strategy
Definition
Cloud Roadmap Definition
Clarify and enhance the
program vision, capture
requirements, evaluate current
assets, assess suitability for
cloud model.
Define future state cloud
adoption strategy based on
business and technical drivers,
goals and objectives.
Develop an overall cloud
implementation roadmap to
achieve the defined future
state.

9. Cloud Strategy & Roadmap Services
Current State
Feasibility Assessment
Future State
Cloud Strategy Definition
Cloud Roadmap
Definition
Cloud Benefits
Cloud Vision
Target & Transitional
Architectures
Prioritize Initiatives &
Programs
Information
Cloud Risks
Improvement
Opportunities
Solutions towards Target
Architecture
Apply Budgetary,
Organizational and other
Constraints
Application
Quality of Service and
SLA (including Security)
Quality of Service and
SLA (including Security)
Cloud ROI Planning /
Assessment
High Level Business
Case (optional)
Infrastructure
Architectural effort for the
cloud model
Cloud Service
Identification
Cloud Platform Selection
Develop High Level
Roadmap
Other
Factors
Architecture Domain
Business
Organization &
Processes
Org & Processes- Current
State Maturity
Org & Processes-Target &
Transformational Maturity
States
Organizational Adoption
Strategy & Steps

10. Detailed Workload Assessment
Discovery
•
What types of applications
do I have across the
enterprise?
•
What key attributes need to
be considered for an
analysis for cloud
suitability?
Plan
•
•
What categories of
workloads do I have?
•
Analysis
•
What applications/
workloads are most suitable
candidates for cloud
migration?
What is the best migration
strategy for my workloads?
Which applications
display common
attributes?
•
Can I organize my
workloads into groups, for
accelerated migration in a
phase-wise manner?
•
How do I plan the
migration effort –
schedule & resources?

11. Cloud360

12. Hyperplatform with Integrated Features
Provisioning &
Orchestration
Metering &
Chargeback
Monitoring & AutoRemediation
Analytics & Advisor
12

13. Transform IT to be more Strategic & Agile
Service Mgmt. for Application 2
Service Mgmt. for Application 1
Service Mgmt. for Application 3
On-demand
Self-Service
24x7 Managed Services
Operations & Governance
ITSM Application Operations for Cloud Scale Operations
Any Application, Any Platform. Best Experience, On-Demand
Transform IT into a strategic business advantage
Dynamic infrastructures – managed and delivered on-demand
Cloud360 Services
Service
Deployment
Policies &
Automation
HA & Auto
Remediation
On-Premises
Analytics &
Optimization
Measured
Services
Cloud
Integration
Future Proof
Service Management
Hybrid IT
Cloud360 Infrastructure
Platforms
13

14. Transformation of IT to Meet 3 Goals
Custom Applications
Commercial Applications
Cloud360
Dev/Test Environments
Application Availability
Any Application, Any Platform, On Demand Application Performance
Security and Compliance
On-Demand
Self Service
Consumption & Budgets
Virtual Machines
Storage
Virtual Machines
On-Premises
Storage
Cloud
14

15. Differentiators
Application centric approach & life-cycle management
Policies & Automation of Operations
Integrated IT Management & Operations
Transformational services
End-to-end services, one point of contact
SaaS, on-premises solutions
Grounds-up design for industry best platforms
Premium partner for industry best providers
Hub & spoke model data-centers
Cloud360 hyperplatform is a manager of cloud services that abstracts, governs and delivers the
best service, and on-demand experience to enterprises.
15

16. Manage your cloud environments… on the go
Mobile App
Web App

Mobile app is available on multiple platforms

Well-organized, intuitive controls for management and monitoring

View & manage applications that are deployed

Responsive layout that works across browsers, devices, and OS

Switch across clouds environments

Refreshing user experience

Provision new applications with a single click

Application operations for common use

Dashboard view of application status
Web Services, Scripting & CLI

Ease in integration with existing tools

RESTful APIs for bulk action

Ease in automation

Scheduling of operations

Access independent of operating system
16

17. Xi Policy Configurator Examples
If
If
LIST (EBSVolume (“Provider Name” = myAWS AND “Volume ID” = vol-12345
AND “Snapshot Count” > 10)) is NOT EMPTY
LIST (Event ((Status = Open AND Severity = Critical AND Device = CPU), Instance
(“Deployment Name” = production AND “Instance Group Name” = webserver)) > 70
Do
Do
“Retain EBS Snapshots” (latest 10)
SCALEOUT(“app profile.scaleout”)
Ensures retention of only the latest 10 Snapshots of a specific volume in AWS
environment
Performs scale out when more than 70% of VMs in a Webserver resource
pool of production environment are in critical CPU state
If
LIST (EBSSnapshot (“Creation Date”< -10d)) =! EMPTY
Do
If
“Delete EBS Snapshots”
COUNT (Instance (“Deployment Name” = Production AND “Instance Group
Name” = Webserver)) >= 20
Delete Snapshots older than 10 days for any EBS volume
AND
OPERATION (Instance (“Deployment Name” != Production AND “Instance
Group Name” = Webserver), “Create Instance”) = TRUE
If
“Restrict the operation”
Do
Do
Restricts any user from creating or powering on VMs, in non ProductIon
Environment, if number of powered on VMs are greater than 20
Consumption metering (“Compute Date” > -24h AND Usage (“Compute Date”
= -30d) > 50)
Notify the Owner (Usage (Top 5))
Restrict any provisioning operation
If the consumption metering in last 24 hours is 50% over the last 30-day
average, notify the user and also the top 5 users with highest burn rate
17

18. Key Customer Benefits of Managed Cloud Services
Pay-By-Use
Pay-by-use
Managed Services
Pricing Model
Instant Service for
service
On-Demand applications
on-demand Applications
(vs. fixed monthly billing)
(vs. 6-8 weeks of eBonding)
Faster On-Boarding of new
Faster on-boarding New
Cloud platforms
cloud Platforms
One-view ofView of
Unified application
Application Information
availability
(vs. very long service enablement and
Increased Agility
setup)
On-Demand & Continuous
On-demand
Metrics/Reports
(vs. combining multiple reports/audits)
(vs. Project Mgmt. Effort)
Outcome-Based Services
Outcome-based
(vs. Response/Resolutiontimes for
(vs. response/resolution times for
incidents)
Better Control
Reduced Costs
Better Governance
Increase Productivity
Management Simplicity
19

19. Integrated Solution: Recovery as a Service
Reduced Costs
Deploy disaster recovery while activating Amazon EC2 only as needed for test
and failover
Faster Recovery
Orchestrate the entire recovery process and restore your operations much faster
More Reliability
With more automation and ease of use, perform testing more often and ensure
that your recovery plan works reliably
Easy to Setup and Scale
Leverage the scalability provided by Amazon EC2 and the ease of setup provided
by NetApp and Cloud360
Predictable Operating Expense
With a pay-as-you-go model of AWS, pay for your Amazon EC2 resources only
when you use them and avoid upfront Capex for your application servers
Portal Access
Deploy disaster recovery from any location at any time
In Partnership with
Amazon VPC
AWS
Direct Connect
AWS Direct Connect Facility
On-Premises
Secure
Private Connectivity
SnapMirror®
20

20. assetSERV

21. The Need for Digital Asset Management
Organizations:
Divisions:
Types:
Uses:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Sales
Marketing
Engineering
Human Resources
Product Development
Geographies
Subsidiaries
Languages
Cultures
Images
Videos
Documents
Drawings
Logos
Internet
Mobile
Advertising
Brand Marketing
In 40 months, digital assets rose 1320%
across industries
*Henry Stewart DAM LA 2012 Conf.

22. How do organizations….
…control spiraling
budgets for digital
asset creation and
infrastructure
complexity
…leverage and
collaborate on
digital assets
across languages
and geographies
The solution:
…reduce time-to-market
for creation and
distribution of
digital assets
…simplify / unify
processes and
infrastructure for
global digital
asset management

23. assetSERV Product Overview

24. assetSERV Product Overview
Business Support
Desk
Application Support Desk
Cognizant Interactive
Single Source Support
Cognizant BPO Services
Platform
Asset Management
Distribution
Infrastructure
AWS Storage,
Compute & Network
Workflow

25. assetSERV Architecture
Signiant Applet
(Accelerated
Distribution)
Signiant Relay
assetSERV portal
Applet contacts widget to retrieve configuration
file for connecting to Signiant Relay
MediaBeacon
Web Server
Apache
Authenticated
End Users
MB Core DAM
Storage (Twin
Strata Cloud
Application
Server Tomcat
HTTPS: Secure data
exchange between
user and platform
Database MS
SQL Server
Appian Server
Other Data
Centers
IDM (Identity
Management)
HTTP
LDAP’s
SAML 2.0:
Federation with external client
Authentication provider
ACTIVE DATA FLOW
PASSIVE DATA FLOW
assetSERV SSO
Service Provider
LDAP’s
User
DataStore
Open DJ
Signiant
Transfer
Engine

26. Preview

27. Trial.assetSERV.com

28. assetSERV Value
Deployed
Solution
AssetSERV
Economies of Scale with Additional
Users
Price per user
•
CAPEX vs. OPEX Benefit
Solution Costs
•
Price per user
Value per
user
Yr 1
Yr 2
Yr 3
250
500
1000
1500
2000
2500
3000
• Significant CAPEX versus OPEX benefit
• License costs per user decline drastically as multiple divisions are onboarded and user base grow

29. assetSERV Success Stories
Automotive
Replaced current hosted DAM solution with feature-rich and scalable assetSERV
for their global community of 17,000 users and 500,000 assets
Consumer Goods
Created a Brand Book iPad application driven by assetSERV for 7 global brands
and launched an enterprise marketing DAM for brand management
Life Sciences
Leveraged assetSERV for sales collateral creation and management solution,
enabling delivery via iPad for 5 global brands in 22 European countries
Info, Media, &
Entertainment
assetSERV will streamline end-to-end management of magazine publishing process
for 40+ titles and 300+ editions worldwide

30. To recap…
• From strategy to implementation to
maintenance, Cognizant can help you on your
journey to the AWS cloud.
• Stop by Booth #500 to learn more about how we
transform enterprises with our cloud services
and products.

31. Please give us your feedback on this
presentation
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As a thank you, we will select prize
winners daily for completed surveys!