AWSome Day Intro Oslo 20160218
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AWSome Day Intro Oslo 20160218
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AWSome Day Intro Oslo 20160218
- 1. @AWScloud Welcome to AWSome Day Eric Morales, Games and Startups, AWS Nordics morales@amazon.com Martin Elwin, Leader - Solutions Architecture, AWS Nordics elwinm@amazon.com
- 5. We value your feedback! #AWSomeDay
- 6. Why Do Customers Use AWS? Agility Platform Breadth & Depth Innovation @ Scale Cost Savings and Flexibility
- 7. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
- 8. Why does agility matter?
- 9. Old World: Infrastructure in weeks Businesses Can’t Afford to Be Slow
- 10. Get Rid of Undifferentiated Heavy Lifting Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers We take care of it… So you don’t have to…
- 11. You Don’t Need to Guess Capacity Self Hosting Waste Customer Dissatisfaction Actual demand Predicted Demand Rigid Elastic Actual demand AWS
- 12. Great Things Happen When Risks are Taken
- 13. A broad and deep platform helps customers build sophisticated, scalable applications #2: Platform Breadth & Depth
- 14. TECHNICAL & BUSINESS SUPPORT HYBRID ARCHITECTURES MARKETPLACE CORE SERVICES INFRASTRUCTURE ENTERPRISE APPSDEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Regions Availability Zones Points of Presence Integrated Networking Direct Connect Identity Federation Integrated App Deployments Data Backups Integrated Resource Management Support Professional Services Partner Ecosystem Training & Certification Solution Architects Account Management Security & Pricing Reports Business Apps Business Intelligence DevOps Tools Security Networking Databases Storage Data Warehouse Hadoop/ Spark Real time Streaming Data Machine Learning Elastic Search Queuing & Notifications Workflow Transcoding Email Search API Gateway identity Sync Mobile Analytics Push Notifications One click App Deployment DevOps Resource Management Resource Templates Containers Application Lifecycle Management Triggers Virtual Desktops Sharing & Collaboration Corporate Email Backups Identity Management Access Control Key Mgmt & Storage Monitoring & Logs Resource & Usage Auditing Configuration Compliance Compute Storage CDN Databases Networking SECURITY & COMPLIANCE
- 15. #3: Innovation @ Scale
- 16. AWS’ History of Innovation AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 60 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile. 2009 Amazon RDS Amazon VPC AWS Auto Scaling AWS Elastic Load Balancing 2010 Amazon SNS AWS Identity & Access Management Amazon Route 53 2011 Amazon ElastiCache Amazon SES AWS CloudFormation AWS Direct Connect AWS Elastic Beanstalk GovCloud 2012 Amazon SWF Amazon Redshift Amazon Glacier Amazon Dynamo DB Amazon CloudSearch AWS Storage Gateway AWS Data Pipeline 2013 Amazon CloudTrail Amazon CloudHSM Amazon WorkSpaces Amazon Kinesis Amazon Elastic Transcoder Amazon AppStream AWS OpsWorks 2014 AWS KMS Amazon Config Amazon Cognito Amazon Mobile Analytics Amazon EC2 Container Service Amazon RDS for Aurora Amazon Lambda Amazon WorkDocs AWS Directory Service AWS CodeCommit AWS CodePipeline 2015 Amazon EFS Amazon API Gateway Amazon WorkMail Amazon Machine Learning AWS Device Farm AWS WAF Amazon Elasticsearch Service Amazon QuickSight AWS Import/Export Snowball Amazon Kinesis Firehose Amazon RDS for MariaDB Amazon Inspector AWS Database Migration Service AWS IoT Amazon EC2 Container Registry Amazon Kinesis Analytics AWS Mobile Hub * As of 30 Oct 15 AWS EMR Amazon CloudWatch Amazon FPS AWS Import/Export Trusted Advisor AWS Service Catalog AWS CodeDeploy Amazon CloudWatch Logs
- 17. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
- 18. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 3 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 49 price reductions since 2006 #4: Cost Savings and Flexibility
- 19. AWS PRICING PHILOSOPHY More AWS Usage More Infrastructure More Customers Lower Infrastructure Costs Economies of Scale Reduced Prices Ecosystem Global Footprint New Features New Services Infrastructure Innovation PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions
- 20. AWS Trusted Advisor: Automated Cost Optimization and Advice 2,600,000+ recommendations $350M+ in cost reductions To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services “AWS rang me up and said they were cutting my costs by $30,000 a month. In all my years in IT I have never had a supplier ring me up and say that. It never happens. Now we can invest that cash into new product development and turn it into revenue.” - News UK IT Director, Chris Birch
- 21. Who is using AWS & what are they using it for?
- 22. AWS Customers in the Nordics
- 23. 70% reduction in operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle
- 24. #2: New Workloads Product prototyping & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile gamesMobile music discovery
- 25. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
- 26. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
- 27. #5: Migrating Existing Applications By 2020, GE plans to generate $15B in revenue from software 30 of 34 datacenters moving to AWS 60% of GE’s internal IT 6,000 applications
- 28. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
- 29. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” Clash of Clans. Hay Day. Boom Beach. All-in on AWS. 1M+ Daily Actives. 30 Million messages per week.
- 30. Let’s Dive In…
Hinweis der Redaktion
- no script
- no script
- Enterprises can’t afford to be slow YET if you ask engineering leaders how long it takes to get a server…6-25 weeks Maddening…people stop trying to invent…why bother? Anybody that does a lot of inventing will tell you that the two most important things are… In the CLOUD, can spin up thousands of servers in minutes… If these experiments don’t work, give back to us or reuse
- Let’s face it, racking and stacking gear in a data center just doesn’t help you win over your competitors. It takes lots of time and lots of money and becomes a big distraction from activities that can truly differentiate you. Plus, without big economy of scale, these activities simply cost more.
- With the elasticity of AWS, you no longer need to forecast demand and buy up front. You get the ability to scale up to meet the needs of spiky workloads, but then give that capacity back when the spike is over. Whether your dealing with annual spikes like the December retail boom, monthly or quarterly spikes associated with accounting workloads, or unpredictable spikes associated with web marketing, or any other situation where demand changes over time, cloud has considerable advantage over the traditional IT investment model.
- All of a sudden, w the possibility a reality that you can try new ideas: Move teams from learned helplessness where no point using shower cycles To a world where employees are motivated to think of new ideas for customers And instead of only getting these ideas from select senior folks, come from all over org People often ask us what does cloud mean for our IT people Reality is they don’t go away…work on value-added activities on top of infrastructure instead of undifferentiated racking and stacking Imo, better question is how do we empower more of our employees to invent/improve cust exp Truth is, people who work at enterprises want to invent as much as start-ups, just been hamstrung Cloud unleashes this innovation…lets you be more agile, get more ideas all over org, and RECRUIT more talented folks in process Better for customers, companies, and business—WIN ACROSS BOARD
- 2nd big reason people are moving so fast to the cloud is breadth of services/features/geo AWS has If want to build new businesses from scratch or move some/all workloads to cloud, need a broad array of services and features to make this happen and not have to piecemeal it
- 11 regions throughout the world with 2 more to be announced next year. A region is a place where we have clusters of DC’s in what we call AZ’s We don’t do regions like other infrastructure providers. We don’t launch a region with one dc and say here’s a region. What we’ve learnt this last 10 years is that if you’re a company serious about your applications and care about them you want to deploy them across DC for fault tolerance. So we have 30 AZ’s with on or more DC’s in each AZ, which is a lot of DC’s. Then we have about 50 points of presence for our CDN. Compute Service with many flavors of compute, We have many storage services, an object store, a block store, archival backup store. We have 6 different DB Engines, we have a non sql db service, we have a CDN and then we have all kind of network features that you can put on top on these core building blocks. # of analytical capabilities, batch analytics, streaming analytics, a DW. Lots of mobile services
- The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/
- Transition to price reductions
- flywheel
- With traditional infrastructure, you have to guess how much capacity you will need over the next 3-7 years, and pay for most or all of it on day one. This ties up money that you could be spending on other things and it’s very difficult to forecast accurately over such a long period of time. With AWS, you pay for what you need, when you need it.
- GE: A new manufacturing collaboration application, which allows GE engineers to collaborate on materials, models, simulation, and equipment in an ITAR-compliant environment on AWS. Expedia Qantas Group Vodafone Italy Adobe Systems Ubisoft
- SunPower Corporation: A leading global solar technology and energy solutions provider, Uses AWS to help meet compliance requirements for disaster recovery, enabling SunPower to successfully expand into the leasing market. The company also saves $120,000 annually over using a traditional hosting provider.
- Significant portions of the Wall Street Journal, dozens of mobile and tablet apps worldwide, along with back-office apps are migrating from traditional, statically provisioned data centers, resulting in a 9X increase in AWS usage in the past 12 months. APIs made it possible to integrate with their legacy technologies, without concern for what it was developed in. Share development globally, in minutes, using CloudFormation. After evaluating the infrastructure and making the business case internally, News Corp, and their parent company, are migrating 3000 applications by the end of January 2015, resulting in a global saving of $100M in infrastructure costs.
- TRANSITION: Charles Philips, CEO from Infor