AWS re:Invent is the largest global gathering of the Amazon Web Services community held in Las Vegas. Our five-day 2016 agenda, which is comprised of over 400 breakout sessions and attracted over 32,000 attendees, offers expanded opportunities to learn about AWS solutions, how the cloud impacts your business, including deep dives into hot topics including IoT and AI, new perspectives on cloud issues, and more chances to learn from the experts.
Not able to attend? Don’t worry, we are bringing AWS re:Invent to Hong Kong on Jan 19, 2017. Packed into a one-day format, AWS re:Invent 2016 Recap Hong Kong will showcase the key products, services, and enhancements recently announced in Las Vegas; Including new services for Big Data & Analytics, Architecture, Developers and Enterprises, etc. Local AWS customers are also invited to share their post re:Invent perspectives and ongoing successes with AWS so you can learn more from their successful stories.
Come join us at this event to hear new AWS product announcements addressed by the AWS Team!
10. *Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available
upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings
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organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
AWS is positioned highest in
execution and furthest in vision within
the Leaders Quadrant
AWS Positioned as a Leader
in the Gartner Magic Quadrant
for Cloud Infrastructure as
a Service, Worldwide
12. “AWS continues to grow at a nearly unbelievable rate, even as
credible and very deep pocketed-competitors have emerged.
That seems to indicate an almost insatiable demand from
businesses that want to offload computing and storage tasks to third
party providers rather than build more data centers.”
Where Are We In The Cloud’s Evolution?
Fortune, 27 October 2016
13. New Normal Control Over
Your Own Destiny
In 2014 In 2015
Where Are We In The Cloud’s Evolution?
14. S U P E R P O W E R S
With AWS, It Can Feel Like You Have Been Given
19. The Ability to Understand Your Customers And
Business Better Through Analytics
Real-time
streaming
data
Data
Warehouse
Hadoop, Spark,
HBase, Hive,
Presto, Mahout,
Pig, Zeppelin
Elasticsearch Business
Intelligence
Machine
Learning
Amazon
Kinesis
Amazon
Redshift
Amazon
EMR
Amazon
Elasticsearch
Amazon
QuickSight
Amazon
Machine Learning
22. Artificial Intelligence on AWS
P2 Amazon
Machine Learning
Deep Learning
AMI and template
Investment in
MXNet
23. Real Machine Learning Happening On AWS
Computer Vision APIs
Detect Online
Payment Fraud
Computer Vision For
Crowd Sourced Maps
Computer Vision For
Autonomous Driving
ML At Large Scale
Luxury Real Estate
Purchase Predictions Recommendation Engine Forecast Customer Traffic
Predictive Analytics
On Sports Plays Image Recognition Search Zestimate
(using Apache Spark)
Insurance
24. Artificial Intelligence & Deep Learning At Amazon
Thousands Of Employees Across The Company Focused on AI
Discovery &
Search
Fulfilment &
Logistics
Add ML-powered
features to existing products
Echo &
Alexa
32. Migrating Databases To AWS
14,000+
databases migrated
Migrate between
on-prem and AWS
Migrate between
databases
Automated schema
conversion
Data replication for
zero downtime migrations
33. Amazon Aurora: Speed And Availability Of
Commercial Databases, With Cost-Effectiveness
Of Open Source
Up To 5x Performance
Of High-end MySQL
Highly Available
and Durable
MySQL
Compatible
1/10th The Cost Of
Commercial Grade Databases
Fastest Growing
AWS Service, Ever
38. IoT Journey Along The Amazon Web Service
Scaling to millions of devices and orchestration
INNOVATION AND DEVELOPMENT JAN 19, 2017
39. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 39
* This includes consumer and professional audio,
headphones and music instruments.
Our Business Ambition
BECOME THE WORLD’S
#1 MUSIC LIFESTYLE COMPANY
Grow profitably to 50% of the music market*
Our Marketing Challenge
EXECUTE A MULTI-BRAND
STRATEGY ACROSS THE
CONSUMER DECISION JOURNEY
* This includes consumer and professional audio,
headphones and music instruments.
40. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 40
OUR BRANDS ARE EVERYWHERE MUSIC IS BEING
CREATED, PERFORMED OR EXPERIENCED
Performing music Creating music Experiencing music
41. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION
We are Gibson Innovations and we love music. We are headquartered in Hong Kong.
We are part of Gibson Brands, headquartered in Nashville, Tennessee.
We distribute our audio innovations across our brands in close cooperation with our retail
partners.
HEADPHONES &
BLUETOOTH SPEAKERS
Gibson Innovations: experiencing music
4
42. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 42
43. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 43
New Product Innovation (Zero to Millions)
Business Case Simulation
IoT Security
44. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION
Business Case Simulation – Infrastructure Cost
IPCam Business Nature
• Connected and use anywhere
• Different usage behavior day-by-day,
region-by-region, user-by-user
• System resources scalability
• Long-tail software maintenance
7
*Group data only. User ID, MAC and IP addresses are not recorded.
45. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 45
The Proof-Of-Concept (PoC) Journey – Before, After and After…
• Cost Optimization with lower
initial investment
• Fully-managed scalability
• Infrastructure cost grows
elastically with user space
1st gen 2nd gen
Original
• Further Cost Optimization using serverless,
faster development time, less development cost,
and easy deployment
• Well and easily-managed scalability
• Quick and easy software maintenance with
supports of AWS managed services
• Not easy to deploy in multi-regions
worldwide
• High infrastructure cost & initial
Investment
• Complex software maintenance
cover multi-vendors
Linked with multiple vendors at
network infrastructure
Basic AWS managed services
covered EC2, VPC and S3 – cost
down 15-32% from original
Serverless approach – cost
down 52-75% from original
46. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 46
IoT Security with AWS
A highly secure, cost-effective, and easy-to-maintain solution to IoT security
Client Certificate Device Certificate
KMS Managed Key
IAM Access Key
TLS TLS
AWS IoT
managed X.509
at zero cost
Congnito federated ID
with email & phone
signup verification
S3 build-in AES256
encryption without
additional cost
KMS (highly scalable) to create and
control data keys (CDK) per
combination of user-client-device
IAM with IoT policies to authorize
devices/ mobile clients to perform
IoT operations
Cognito Identity Token
47. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 47
Migration (Millions to Millions)
48. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 48
• Deliver services using HTTPS secured RESTful APIs
• The key API endpoints require additional secure
communication mechanisms
Arcus Connected Product Firmware Upgrade Platform
49. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 49
Arcus Ecosystem Highlights
• Over 300 product models (SKUs)
• Over 1.7M registered devices
• Average 664K connected devices per month
• Average 4.3M requests/month
• Average 1.1TB firmware
downloads/month
50. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 50
Arcus Migration Roadmap
Distributed High Availability DBaaS
Model
(Google+CloudFlare+Compose+AWS)
AWS
Architecture
Philips Connected
Product Platform • Suboptimal database performance
due to network latency
• Anyone can potentially gain access
to the database over the Internet
• Self-hosted Load Balancer becomes
the single point of failure
• System monitoring all over the place
• Minimal network latency between
the database and the application
servers
• Database is isolated from
external networks
• High Availability Load Balancing
• Scalable system architecture
• Consolidated system monitoring
over CloudWatch
51. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 51
• Infrastructure Costs reduced by 65%
• Average Process Time per API Request reduced by 90%
• Improved Data Security
52. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 52
Technology Adoption Life Cycle
Production
(Majority)
Prototyping
(Early Adopters)
Evaluation
(Innovators)
Route 53 VPC
S3 CloudFront
EC2 Elastic Load
Balancing
QuickSight
Mobile
Analytics
SESSNS CloudWatch
RDS Redshift
Lambda
DynamoDB
AWS KMS
IAM
Cognito
IoT
API Gateway
Rekognition
& AI
Machine
Learning
Lex
Polly
Greengrass
53. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 53
•No matter in-house or outsource development model, hire your
AWS certified architect(s)
•Keep playing and learning the latest services
•Attend Re:Invent @ Vegas
58. Return the Feedback to receive AWS USD25 or USD100 Credits!
An email with the feedback form URL will be sent to you at 2:30pm, please
kindly complete and submit the feedback form by 8pm to receive
AWS USD25 credits (applied to all AWS services) or
AWS USD100 credits (limited to only new AWS services)
25
USD$
100
USD$
(All AWS Services) (Only New AWS Services)
Applicable to:
AWS XRAY
AMAZON ATHENA
AMAZON POLLY
AMAZON REKOGNITION
Other quirky features: wake (will have happened the night before in James’ event), Tatonka, Broomball tournament.
Nuna Health provides analytics-based healthcare insights to government agencies. Using AWS, Nuna Health has a powerful analytics platform that complies with HIPAA, ITAR, and other patient-privacy and insurance regulations, enabling it to help government agencies like the Centers for Medicare and Medicaid Services find patterns in vast amounts of data.
Robinhood, maker of a no-fee, mobile brokerage app that is disrupting the brokerage industry by democratizing stock trading, used AWS to create its massively scalable trading app with strong built-in security and compliance features that supported hundreds of thousands of users at launch.
Dollar Shave Club, a grooming-product-subscription service that is disrupting the shaving industry by neutralizing the distribution advantage of big name brands and offering cheaper, better razors online, launched all-in on AWS. The company has since added more than 3.2 million subscribers and is on pace to top $200 million in sales in 2016.
Intercom, a startup helping businesses talk to their customers: with services such as website chat, targeted marketing campaigns and customer support. Headcount has doubled in the past year, to 250, while revenue has quadrupled into the tens of millions of dollars.
OTHERS
• Pinterest
• AirBnB
• Stripe
• Slack
• Domo
• Periscope
• Oil & Gas: Shell, BP, Hess
• Healthcare: Merck, Pfizer, J&J, MNS
• Technology: Netflix, Samsung, Adobe
• Manufacturing: GE, Phillips, Schneider Electric
• Financial Services: Cap One, Finra, Intuit, Commonwealth Bank Of Australia
• Insurance: Liberty Mutual, Aviva, <more coming>
• CPG: <pending>
• Retail: ShopDirect, Ocado, Best Buy
• Media: Financial Times, Dow Jones, Newscorp, Conde Nast
UPDATE FOR REINVENT:
more than 2,300 government agencies,
7,000 education institutions
more than 22,000 nonprofit organizations
55 premiere,
Thousands of SIs
GSIs: Accenture, Cognizant, Booz Allen, Infosys, Wipro;
Born in Cloud: 2nd Watch, Bulletproof, Dedalus, Cloudreach, Slalom, InfoReliance and Smartronics
And if you read the report, it states: “Many times the aggregate size of all other providers in the market”
Talk track: Most of these old companies, like MSFT, are contracting rather than growing with the change in the market.
Ok. For the footnote, can you change it to "Last Reported Quarterly Revenue YoY Growth"
The cloud has come a long way.
Reporter mused after our Q3 earnings that “AWS continues to grow at a nearly unbelievable rate, even as credible and very deep pocketed-competitors have emerge. That seems to indicate an almost insatiable demand from businesses that want to offload computing and storage tasks to third party providers rather than build more data centers”
Talked last year about what was really going on: that the cloud gave builders freedom and control of their own destiny, which is very motivating.
We talked about the freedom it gave builders
But as we continue to talk to builders, we’ve realized it’s more than just owning your own destiny.
Because the cloud and AWS gives builders so many more capabilities or tools than builders have had on premises, the cloud feels like it arms builders with super powers.
Kind of like the super heroes we watched on TV as kids (and now in movies) and kind of like what the secret organizations hand James Bond or Tom Cruise in Mission Impossible before they go try to save the world.
In tech and builders hands, these tools give them super powers to change their business and customer experiences and make the world a better place.
So if the cloud and AWS give builders super powers, what are some of these super powers.
I’ll share a few of these today, the first is…
Single biggest reason companies are moving to the cloud is for agility and speed.
The ability to be able to get from idea to implementation several orders of magnitude faster in the cloud and AWS than on-prem
There are two primary reasons:
1/ Unlike on-premsies where it typically takes 10 to 12 weeks to get a server and try and experiment, in the cloud you can spin up thousands of servers in minutes.
2/ Even more importantly, because AWS has 70+ servers and your disposal, builders don’t have to spend the time building and deploying all the infrastructure software services. It can use an unmatched collection of capabilities from AWS to either migrate existing apps to the cloud or invent altogether new apps or businesses faster than ever before.
38 AZs in 14 regions
68 POPs
Vs MSFT: 30 “regions” (really just DCs); use Akamai for CDN
MP: AWS customers use over 300 million hours a month of Amazon EC2 for AWS Marketplace products. Overall, the AWS Marketplace offers 35 categories, and more than 3,500 software listings from more than 1,100 ISVs. 112% growth since last year.
1/ robust tech infra platform with 70+ services;
2/ much more functionality, by large margin, than any other provider;
3/ won't go through all of this in detail, but at a high level…
4/ Regions/AZs/POPs;
5/ Building blocks;
6/ Security + Compliance;
7/ App Services;
8/ Analytics;
9/ IoT;
10/ Mobile Services;
11/ Migration services;
12 Hybrid capabilities;
13/ Enterprise Apps;
14/ People Services; 15/ MP
1000 if we ship 70% of whats in the roadmap in December
One company that has been leveraging the breadth and depth of the AWS cloud is Enel. Here to tell you more is Fabio…
Pronunciation: Fabio Ver-o-nay-zay
Supercell: process 45B in game events per day to obtain key analytics and feed real time dashboards and applications
Phillips HealthSuite: use AWS to securely cpature, analyze, and store 15PB+ of patient data gathered from 390M imaging studies, medical records, and patient inputs;
NTT Docomo: 6PB DW
Xray vision also gives you ability to see meaning inside your data. For example, machines and services want to know these things about the picture. Not just the meta data, but to be able to see inside the data and get meaning from it.
Intro: we've released several pieces already
Transition: And, we see significant amounts of AI and ML workloads happening on AWS
AON, a leading insurance and capital advising firm, used AWS to lower its calculation and reporting time for financial simulations to 10 minutes, down from 10 days.
Adimap, a financial data-science company, uses AWS Machine learning and AWS big-data products to provide customers information about ad revenue, spend, app financials, and job salaries. Using AWS allows Adimap to reduce time to market for new products—time to build working prototypes has gone from weeks to hours.
BuildFax, which collects and stores building and permit information from government entities across the U.S., uses Amazon Machine Learning to build predictive models on the age and condition of roofs that help its customers establish policies and premiums in weeks instead of months while efficiently managing data on hundreds of millions of properties.
Fraud.net, a crowdsourced fraud-prevention platform uses Amazon Machine Learning and other AWS products to run more than 20 machine-learning models, saving about $1 million each week over its previous on-premises solution.
Upserve offers a cloud-based management platform to restaurants and uses Amazon Machine Learning for tools that restaurant owners can use to predict how full their establishments will be on particular evenings, which in turn helps them control food and labor costs.
Zillow used AWS products, including Redshift and Amazon S3 along with products such as Apache Spark, Redis, and Python to create a machine learning platform for Zillow Zestimate, a service that gives accurate estimates on home values.
Amazon has rich heritage of AI across the company. In the beginning of our retail business we made product recs, optimize pick paths at fulfilment center, xray products (see lyrics), think about alexa and echo devices. People wanted us to expose more and we are going to expose more. We perceive that people will want to build this into their apps. Introducing a family of services: amazon AI
MORE MAIL LIKE
14,000 databases migrated with DMS since January 2016
Customers have asked about postgres as a very popular alternative, even closer semantically to Oracle
Pronunciation: Steve Ran-ditch
Andy Q: “should we consider sharing that this is now over a $150M revenue run rate business in less than a year and a half? that's not valuation, that's revenue run rate...there are businesses valued at over $1B on that revenue run rate…"
one of the cool things about being able to shape shift is you can be any shape you like. Relate to computing, some where you want to run all in the cloud or some that have to stay on premises
1000 if we ship 70% of whats in the roadmap in December
One company that has been leveraging the breadth and depth of the AWS cloud is Enel. Here to tell you more is Fabio…
Pronunciation: Fabio Ver-o-nay-zay
It is my great honor to share our AWS journey with all of you.
Has anyone been Amazon River? National Geographic program – our journey is like travelling along the river with all kinds of excitement which turns out to be a great enjoyment journey and positive to all of us.
Before we start, does anyone know what we are doing?
We love music.
Business ambition
Multi brand strategy
Music ecosystem
GI is a mass market consumer product company that create lifestyle entertainment products. With HQ in HK, I have a very small team particular looking at the AWS service and how to apply to our product development.
“Innovation” is not just a part of our company name, it is embedded into our daily life at work as well.
New product development/innovation is the initial step before the Product Life Cycle can be examined, and plays a vital role in the manufacturing process. To prevent loss of profits or liquidation for businesses in the long term, new products have to be created to replace the old products.
In the IoT NPI cycle, 2 areas I think are critical and AWS could really help us on those area.
1st gen – extreme low cost study
2nd gen – bring up the concept model in weeks and spend the rest of time on subscription model tuning on video traffic, storage, message notification frequency and overall API bandwidth usage
Invention and failure as inseparable twins
Talk about the future. The first 10 years in the cloud has led to ungodly amount of invention and change, and the next 10 will be even more. Think about how much time people wasted in the first 10 years arguing about the cloud. The next generation and the next 10 years is going to take all that energy and think about changing customer experience forever. Today we had 13 new announcements. Over the year it will be ~1000 new features and services, which means that every day as a builder you can wake up and use all this new technology, and you only need to pay for what you actually use. This changes what is possible. Whether you're at a startup and building your business, or an enterprise figuring out how to evolve.
Option to also weave in the invention/failure point: Anyone who is an innovator knows that innovation and failure are inseparable twins, so really need to innovate at a high pace to figure out what works. Have to be working on your next failure
Invention and failure as inseparable twins
Talk about the future. The first 10 years in the cloud has led to ungodly amount of invention and change, and the next 10 will be even more. Think about how much time people wasted in the first 10 years arguing about the cloud. The next generation and the next 10 years is going to take all that energy and think about changing customer experience forever. Today we had 13 new announcements. Over the year it will be ~1000 new features and services, which means that every day as a builder you can wake up and use all this new technology, and you only need to pay for what you actually use. This changes what is possible. Whether you're at a startup and building your business, or an enterprise figuring out how to evolve.
Option to also weave in the invention/failure point: Anyone who is an innovator knows that innovation and failure are inseparable twins, so really need to innovate at a high pace to figure out what works. Have to be working on your next failure