1. Anthony Russell
APAC Technology Partner Manager

2. What does Amazon Web Services provide?
Application Services
Compute Storage Database
Networking
AWS Global Infrastructure
Deployment & Administration
Technology Partner / ISV Solutions

3. AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion

4. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud was a
unique option that offered an additional
level of security and an ability to integrate
with other aspects of our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

5. Enterprise customers running on AWS Cloud

6. Enterprise customers are serviced by AWS Partners

7. • $5.2B retail business
• 7,800 employees
• A whole lot of servers
Pace of Cloud adoption
AWS adds enough server
capacity to power that whole
$5B enterprise ….Every day

8. Why are Enterprises moving to Cloud for Data Services &
Analytics?

9. IDC Research – AWS is 1/4 the Cost of On-Premise Infrastructure
In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.

10. TCO – Samsung Saved $34 million with AWS
Saved $34 Million 85% savings versus
traditional hosting

11. How does AWS work with Jaspersoft around BI?
Application Services
Compute Storage Database
Networking
AWS Global Infrastructure
Deployment & Administration
Technology Partner / ISV Solutions
Database

12. Managed Database Services
Amazon RDS
(Relational Database
Services)
Amazon
DynamoDB
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon
ElastiCache
In-Memory Caching
Service

13. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
framework
Move data among
AWS services and
on-premises data
sources
Amazon Redshift
Petabyte-scale data
warehouse service

14. Amazon Redshift Is:
A fast and powerful, petabyte-scale data warehouse that is
A Lot Faster
A Lot Cheaper
A Whole Lot Simpler
Delivered as a managed service
Amazon Redshift

15. Customers Start Small & Grow Big
Extra Large Node (XL)
2 virtual cores, 16GB RAM,
3 spindles, 2TB, 10GigE
Single Node (2TB)
Cluster 2-32 Nodes
(4TB – 64TB)
8 Extra Large Node (8XL)
16 virtual cores, 128GB RAM,
24 spindles, 16TB, 10GigE
Cluster 2-100 Nodes
(32TB – 1.6PB)
Note: Nodes not to scale
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16. Amazon
Redshift
Amazon
RDS
Amazon Elastic
MapReduce
with Hive
Data Sources
For Reporting
and Analysis
Visualization, Analysis, and Mining Partners
Extract, Load and Transform Partners
…But it is not simply about the Data warehouse

17. Amazon Redshift and Jaspersoft
Amazon Redshift
• One-click deployment via the AWS Marketplace
• Seamless integration through auto discovery
postgres sql driver

18. AWS Marketplace

19. AWS Marketplace

20. Disruptive pricing driving greater adoption & innovation
http://bit.ly/JasperSoftAWS

21. Business Intelligence in the Cloud for less than $2 per hour
Example: Hybrid Integration – On premise platform with Data warehouse &
Analytics in the Cloud
RDBMS
OLTP
ERP
On premise
Redshift
Reporting
and BI
On AWS Cloud

22. Business Intelligence in the Cloud for less than $2 per hour
AWS Redshift
pricing
Price Per Hour
for HS1.XL Single
Node
Effective Hourly
Price Per TB
Effective Annual
Price per TB
On-Demand $ 0.850 $ 0.425 $ 3,723
1 Year
Reservation
$ 0.500 $ 0.250 $ 2,190
3 Year
Reservation
$ 0.228 $ 0.114 $ 999
Jaspersoft & EC2
pricing
Software EC2 Total
Standard
Medium
$ 0.40/hr $ 0.12/hr $ 0.52/hr
High Memory XL $ 1.39/hr $ 0.41/hr $ 1.80/hr
High CPU XL $ 2.03/hr $ 0.58/hr $ 2.61/hr
• Pricing comparison completed for US East
• EBS Storage Fees – starting at$0.10/ GB /Month
Amazon
Redshift
Jaspersoft on AWS
EC2 (via Marketplace)

23. Business Intelligence in the Cloud for less than $2 per hour
AWS Redshift
pricing
Price Per Hour
for HS1.XL Single
Node
Effective Hourly
Price Per TB
Effective Annual
Price per TB
On-Demand $ 0.850 $ 0.425 $ 3,723
1 Year
Reservation
$ 0.500 $ 0.250 $ 2,190
3 Year
Reservation
$ 0.228 $ 0.114 $ 999
Jaspersoft & EC2
pricing
Software EC2 Total
Standard
Medium
$ 0.40/hr $ 0.12/hr $ 0.52/hr
High Memory XL $ 1.39/hr $ 0.41/hr $ 1.80/hr
High CPU XL $ 2.03/hr $ 0.58/hr $ 2.61/hr
• Pricing comparison completed for US East
• EBS Storage Fees – starting at$0.10/ GB /Month
Amazon
Redshift
Jaspersoft on AWS
EC2 (via Marketplace)
* All pricing in USD
* S3 Storage provides 5GB free for the first year

24. What next?
Singapore Roundtable:
“Instant Big Data Analytics on the
Cloud”
Date is still to be set.
Future email will contain details
CREDIT
• $150 USD credit to trial AWS
• ~150 hours of compute services
needed to run the BI solution
mentioned before
• Does not include Jaspersoft licensing
costs

25. Thank You!
Anthony Russell
APAC Technology Partner Manager
russler@amazon.com
@russler