StorSimple and BMC presentations at AWS Cloud Storage for the Enterprise event in NYC on June 6, 2012.

1. AWS STORAGE SUMMIT
BMC Software Showcase
Ursheet Parikh, CEO, StorSimple
Brad Kern, VP Corp Dev, BMC Software

2. StorSimple: Cloud Integrated Enterprise Storage Leader
• Certified for Windows Server 2008 R2
• First and Only Cloud Integrated Storage Appliance on the list
• Certified for VMware
• First and Only Cloud Integrated Storage Appliance on the list
• Storage Magazine - Product of the Year 2011
• Gold Award – Storage Systems
• VMWorld 2011 – Best of Show Finalist Award
• Only Cloud Storage Solution on the list
• Microsoft BizSpark Partner of the Year 2011
• For Enabling Rapid Customer Deployment and Success with Azure
• Gartner Cool Vendor 2010
• The First & Only Gartner Cool Vendor on Cloud Storage
• Others
• Best Cloud Company 2011 – The Execulence Award
• Grand Prize for Best of Show – Interop Japan 2011
• Most Promising Cloud Solution at the UP Cloud Computing Conference
• Best Storage Hardware Award from SQL Server Magazine 2011

3. StorSimple Cloud Integrated Enterprise Storage
Connects Windows & VMware Servers to Cloud Storage in
minutes with no application modification
Applications in Virtual Servers
F: StorSimple iSCSI
Cloud Datastore
Benefits
• One appliance that consolidates primary storage,
archive, backup, DR through seamless integration
with the cloud
• Cloud Snapshots that enable revolutionary speed,
simplicity & reliability for backup, recovery.
• Reduce enterprise storage TCO by 60-80%
Cloud Storage Services

4. StorSimple Focus Applications and Workloads
Capacity
CapEx, OpEx Traditional
Storage
User data grows exponentially
(50-60% annually)
CapEx, OpEx
StorSimple
However, most I/O happens to the
“Working Set” data
Time
Archives Shared Drives SharePoint Email Content Virtual
• Media • Collaboration Management Machines
• File Servers • Content & • Exchange
• Engineering •
• NAS Records DAG Replica & Documentum • VM Sprawl
• Logs, Records •
• CIFS Management Archive Livelink • Regional
• EMR / PACS • Opentext
• NFS • Business Folders Office Storage
• Legal •
Intelligence • Email Archives Filenet • VM Archives
• Construction

5. Next Generation Simplified Storage
One appliance that consolidates all storage functions integrated into cloud storage
Virtualized Virtualized
Applications Applications
Storage Today Cloud Storage +
Cloud Integrated SAN Storage
Primary Storage StorSimple
Automated CaaT (Cloud-as-a-Tier)
Archival Storage
Disk Based Backup Thin, Reduced Snapshots
Storage
Cloud Snapshots
Tape Infrastructure &
Management
Recover in Cloud or in any Data
Replicated Storage for Center
Disaster Recovery
Use Cloud as Secondary Data
Offsite Locations Center
Geo-Resilience
$$$$$ $

6. BMC Software IT Background
• Founded in 1980, 8th largest independent software
company with over $2.0 billion revenue
• Leader in Business Service Management software
• 6000 employees, operating in more than 30 countries
with 38 offices in the US
• BMC IT delivers a total of 21 distinct business services
• IT manages 18,878 virtual servers (primarily VMware)
and 1 petabyte of on-prem storage

7. BMC Cloud Lifecycle Management Creates a Highly
Automated, Dynamic, and Self-Service Virtual
Environment
• Self-service implies rapid creation and
teardown of virtual images
• Images are not always in use, but often
needed on-demand

8. BMC Software
Addressing VMware Storage Sprawl
BMC CLM
Challenges
• VM “sprawl” – managing 13,000+ VM images
• Highly automated environment managed by BMC’s
Cloud Lifecycle Management solution
• Most VM images are not active, but needed to be
available immediately if required
• Backup window not large enough to backup all VM
Images
• Shortage of power and cooling capacity
• Cost of the storage infrastructure
Solution
• Using VMware Storage DRS with storage pools
• Existing NetApp storage for high performance /
high utilization VMs
• Cloud-as-a-Tier for VMs using StorSimple Taking Storage vMotion to the
• Off-load the data-center and defer the need for a new Cloud
data-center build out More details at www.storsimple.com/customers/bmc

9. BMC Software
Improving VMware Storage at Remote Offices
• Already implemented StorSimple in “BMC realized a 5X savings, in
data-center for VMware Sprawl capital expenses, over a
• Leveraging that – installed StorSimple conventional SAN
appliance in remote offices
– Provided primary storage, archive, backup and We got the ability to restore
disaster recovery at a fraction of the cost data from off-site backups in
• Used cloud snapshots to have data minutes instead of 5 days”
available at DR sites in minutes
Gus Chavira,
• Ideal solution for remote sales offices Virtualization Architect
– All storage functions in one BMC Software
appliance with DR in the cloud
– Simple remote office management

10. Recovery times with Cloud Snapshots enables
cloud based DR for enterprises

11. BMC Software Benefits Summary
• BMC is focused on delivering Business Service
Management to our customers
• Internal IT capabilities are critical to our credibility
customers
– Build and manage highly complex, dynamic cloud environments
• Required a storage/backup solution that minimized cost
while meeting SLAs driven by our internal cloud
• StorSimple’s solution allowed us to support our business
goals with cloud while reducing cost – a true win/win
More details at www.storsimple.com/customers/bmc