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Planning The Migration To
       The Cloud

      Santanu Dutt (@san_dutt)
         Solutions Architect
The “Living and Evolving”
       AWS Cloud
                            Tools to access
                            services



                            Cross Service
                            features




                            Platform building
                            blocks




                            Infrastructure
                            building blocks
Planning the Migration to the Cloud - AWS India Summit 2012
Cloud
     Building a Cloud Strategy                     Benefits
                                                   Zero upfront investment
                                      Build a
                      New
                                   Cloud-Ready     On-demand provisioning
                   applications
                                      Design
                                                       Instant scalability
    Cloud
   Strategy                       “No-brainer to   Auto scaling and elasticity
                                   move” Apps
                     Existing                            Pay as you go
                   Applications
                                  Planned Phased   Removes undifferentiated
                                     Migration          heavy lifting
    Startup
                                                    Developer productivity
       or
     SMB                                                  Automation
       or
Large Enterprise
Planning the Migration to the Cloud - AWS India Summit 2012
Includes:
• Financial Assessment (TCO/ROI
   Analysis)
• How much will it cost to run?
• Security and Compliance
   Assessment
• Technical Assessment
    – Choosing the right candidate
    – Migrating licensed products
    – Identifying tools you can reuse
    – Functional/architectural
      assessment
“No-brainer to move”
       Apps
          • Dev/Test applications
          • Self-contained Web applications
          • Social media product marketing
            Campaigns
          • Customer training sites
          • Video portals (transcoding and
            hosting)
          • Pre-sales demo portal
          • Software downloads
          • Trial applications
Stack rank IT assets
Select low-hanging fruit first
                  • Search for under-utilized IT
                    assets
                  • Applications that have
                    immediate business need to
                    scale
                  • Applications that are running
                    out of capacity
                  • Easiest to move today
                  • That builds support within your
                    organization and creates
                    awareness and excitement
Identify the Tools
you can Use and Reuse
Resource/System Management Tools
(AWS Management Console, S3Fox, CA automation manager,
NOC, RightScale, enStratus….)


Resource Configuration Tools
(CloudFormation with Cfengine, Chef, Puppet, Pallet…..)



Development and Integration Tools
(SDKs, Libraries, Command Line Tools, AWS Resource Center)
Migrating Licensed Products

Bring Your Own License (BYOL)
(Oracle, Adobe, MySQL, IBM, MatLab….)



Use a utility style pricing model with support package
(Redhat, Microsoft, IBM, Wowza, Several DevPay-based
products….)



Use ISV cloud service
(Quantivo, Pervasive, Cast Iron, Cloud Mathematica….)
Includes:
• Get your feet wet with Amazon Web
  Services
   – Learning AWS
   – Build reference architecture
   – Be aware of the security features
• Build a prototype/pilot
   – Build support in your
     organization
   – Validate the technology
   – Test legacy software in the cloud
   – Perform benchmarks
Amazon EC2, EBS, S3,
             CloudFront, AMIs, Elastic IPs

                                                                          Launch a
                                   Customize AMI       Bundle AMI
                                                                       customized AMI
                 Launch AMI
                                                      Test different
                                     Learn about                                   Cloud Front
                                                       Availability
                                   Security Groups
                                                          Zones

  Learn                                              Create Snapshot
Amazon EC2                                             of a Volume
                 Create EBS                                            S3 Bucket
                                   Attach Volume
                  Volume
                                                         Restore
                                                        Snapshot
                                    Map DNS to
               Create Elastic IP
                                     Elastic IP




                    S3 Bucket
Includes:
• Learning about different database
  storage options available today
• Uploading/moving your data in
  batches
• Analyzing your database/datasets
• Build necessary tools and scripts to
  migrate data
• Security of your data (encryption)
Storage – one sizes does not fit all
Leverage Storage
                  Options in the AWS Cloud
                  Amazon S3 + CloudFront               Amazon EC2              Amazon EBS       Amazon             Amazon RDS
                                                       Ephemeral Store                          DynamoDB
Ideal for         Storing large write-once, read-      Storing non-persistent Off-instance      Query-able         Storing and
                  many types of objects, Static        transient updates      persistent        light-weight       querying
                  Content Distribution                                        storage for any   attribute data     structured
                                                                              kind of data,                        relational and
                                                                                                                   referential data

Ideal examples    Media files, audio, video, images,   Config data, scratch    Clusters, boot   Querying,          Web apps,
                  Backups, archives, versioning        files, TempDB           data, Log or     indexing           complex
                                                                               data of          mapping,           transactional
                                                                               commercial       tagging, click-    systems,
                                                                               RDBMS like       stream logs,       inventory
                                                                               Oracle, DB2      metadata,          management
                                                                                                configuration,     and order
                                                                                                catalogs.          fulfillment
                                                                                                                   systems
Not recommended   Querying, searching                  Storing database logs   Static data,     Complex joins      Clusters
for                                                    or backups, customer    Web-facing       or transactions,
                                                       data                    content, key-    BLOBs
                                                                               value data       Relational,
                                                                                                typed data
Not recommended   Database, file systems               Shared drives,          Content          OLTP, DW cube      Clustered DB,
examples                                               sensitive data          distribution     rollups            simple lookups
VM Import / Export


          vCenter                                    Windows
           Server                                    Server 2008
           Plugin

VMware ESX          APIs                                                 Buckets
VMDK images
for Windows                VM Import
Server 2008                 service        Root         Data
                                          Volume       Volume      Snapshots
SP2
                                              Amazon EBS

                                       Availability Zone #1
Take The Smartest Route
Your first major upload
  to the AWS cloud
    Amazon Import/Export
Includes:
• Decide a strategy (Forklift/Hybrid)
• Automate your processes by
  creating AMIs
• Build “cloud-aware” layers of code
  for tightly coupled apps
Application Migration
        Strategy


Forklift Migration Strategy

Hybrid Migration Strategy
Forklift Migration
                 Strategy
               Forklift Migration Strategy
Traditional Data Center              AWS cloud


   Billing         Search
   Service         Service




   Billing         SearchD
    DB                B




App-DB Combo
Forklift Migration
                 Strategy
             Forklift Migration Strategy
Traditional Data Center            AWS cloud



  Billing        Search                Billing
  Service        Service               Service




   Billing       Search                Billing
    DB             DB                   DB




                                    App-DB Combo
You can extend
              your data centre!




                       Amazon Virtual Private Cloud
 Corporate                       (VPC)
Data Center
Expanding Systems
                 into the Cloud
Provision a private, isolated section of the AWS Cloud
with a topology that closely resembles your network.          Corporate
                                                             data centre
                                                                               Corporate
                                                                                Users


Complete control of networking including private IPs,
subnets, ACLs, route tables, gateways
                                                           Router & Firewall

Secure segregation of components and network
access for internal users and external
customers/partners.                                      VPN Connection
                                                                                Customers/
                                                                                 Partners
Includes:
• Leveraging other AWS services
• Implementing “Elasticity”
• Automating in-cloud software
  development and deployment
  lifecycle
• Increasing high availability by
  leveraging multiple Availability
  Zones
• Hardening security
Leverage Key Tenets
Elasticity is a key
tenet of Cloud…
               Proactive Cyclic Scaling:
 Periodic scaling that occurs at fixed intervals (daily,
             weekly, monthly, quarterly)


             Proactive Event-based Scaling:
  Scaling just when you are expecting a big surge of
  traffic requests due to a scheduled business event
     (new product launch, marketing campaigns)


            Auto-scaling based on demand:
   By using monitoring service, your system can send
triggers to take appropriate actions so that it scales up
or down based on metrics (utilization of the servers or
                network i/o, for instance)
Automate Using
               Cloud APIs




Build and
Deployment
Multiple
Availability Zones
Security is
                    shared responsibility
                                                                    Encrypt data in transit
SAS 70 Type II Audit
                                                                       Encrypt data at rest
ISO 27001/2 Certification
                                                             Protect your AWS credentials
PCI DSS 2.0 Level 1-5
                                                                         Rotate your keys
HIPAA/SOX Compliance
                             Infrastructure   Application     Secure your application, OS,
FISMA A&A Low
                                Security       Security                    Stack and AMIs
How we secure our                                               How can you secure your
infrastructure                                                  application and what is
                                                                your responsibility?
                                   Services Security



What security options            Enforce IAM policies
and features are available    use MFA, VPC, leverage S3
to you?                      bucket policies, EC2 security
                               groups, EFS in EC2 Etc..
Includes:
• Understanding your usage patterns and
  managing cloud resources more
  effectively
• Optimizing to increase performance,
  improve efficiency and save further
  costs
• Advanced monitoring and telemetry
• Ensuring enhanced security
• Refactoring applications as necessary
• Leverage AWS best practices
Optimize and
                Get Immediate ROI
• Understand your usage patterns and manage
  your cloud resources more effectively
  – Terminate your under-utilized instances
  – Invest in reserved instances
• Improve performance and efficiency
  – Caching at different levels
• Increase visibility of your apps by implementing
  advanced monitoring and telemetry
  – Create dashboards to monitor your business SLAs
Planning the Migration to the Cloud - AWS India Summit 2012
Define your Success Criteria
               Developer productivity
               Business agility
               Reduced time to market
Cloud is not   Data center efficiency
just about     Redundancy
               Chargeback and billing
saving money   Eliminates “heavy lifting”
               Foundation of 21st century
               Architectures
               Hardware upgrades
               Less number of 24/7 personnel
NDTV Video is a cloud-based application for premium video content for its
five national channels in India.

In July 2010, NDTV started the migration of its video properties to the
Amazon Web Services (AWS) Cloud in phases over six months.

Used its learning from this greenfield deployment and gradually migrated
several other properties like ndtv.com, NDTV Profit and NDTV Social.

Agility, faster time-to-market, elastic capacity and cost savings were some
of the clear benefits.
EC2, EBS



                                                        ELB



                                                         S3



                                                         RDS




“
AWS gives flexibility in terms of scaling our
                                                      CloudWatch




                                                  ”
Hardware, based on our day-to-day requirements.

Kawaljit Singh Bedi, CTO NDTV Convergence
Use of AWS                           Business Benefits


InMobi is the world’s largest           Scalability to support its rapid growth
independent mobile advertising          as well as elasticity to expand and
network.                                contract the IT infrastructure as
                                        needed.
Migrated its business applications in
phases over 12 months with careful      Geographically distributed
planning.                               architecture to serve customers
                                        across continents.
Used Direct Connect and VPC to
extend its current Data Centers into    Faster provisioning of apps.
AWS.
Cloud Migration:
A phased-driven Strategy Whitepaper




http://aws.amazon.com/whitepapers

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Planning the Migration to the Cloud - AWS India Summit 2012

  • 1. Planning The Migration To The Cloud Santanu Dutt (@san_dutt) Solutions Architect
  • 2. The “Living and Evolving” AWS Cloud Tools to access services Cross Service features Platform building blocks Infrastructure building blocks
  • 4. Cloud Building a Cloud Strategy Benefits Zero upfront investment Build a New Cloud-Ready On-demand provisioning applications Design Instant scalability Cloud Strategy “No-brainer to Auto scaling and elasticity move” Apps Existing Pay as you go Applications Planned Phased Removes undifferentiated Migration heavy lifting Startup Developer productivity or SMB Automation or Large Enterprise
  • 6. Includes: • Financial Assessment (TCO/ROI Analysis) • How much will it cost to run? • Security and Compliance Assessment • Technical Assessment – Choosing the right candidate – Migrating licensed products – Identifying tools you can reuse – Functional/architectural assessment
  • 7. “No-brainer to move” Apps • Dev/Test applications • Self-contained Web applications • Social media product marketing Campaigns • Customer training sites • Video portals (transcoding and hosting) • Pre-sales demo portal • Software downloads • Trial applications
  • 8. Stack rank IT assets Select low-hanging fruit first • Search for under-utilized IT assets • Applications that have immediate business need to scale • Applications that are running out of capacity • Easiest to move today • That builds support within your organization and creates awareness and excitement
  • 9. Identify the Tools you can Use and Reuse Resource/System Management Tools (AWS Management Console, S3Fox, CA automation manager, NOC, RightScale, enStratus….) Resource Configuration Tools (CloudFormation with Cfengine, Chef, Puppet, Pallet…..) Development and Integration Tools (SDKs, Libraries, Command Line Tools, AWS Resource Center)
  • 10. Migrating Licensed Products Bring Your Own License (BYOL) (Oracle, Adobe, MySQL, IBM, MatLab….) Use a utility style pricing model with support package (Redhat, Microsoft, IBM, Wowza, Several DevPay-based products….) Use ISV cloud service (Quantivo, Pervasive, Cast Iron, Cloud Mathematica….)
  • 11. Includes: • Get your feet wet with Amazon Web Services – Learning AWS – Build reference architecture – Be aware of the security features • Build a prototype/pilot – Build support in your organization – Validate the technology – Test legacy software in the cloud – Perform benchmarks
  • 12. Amazon EC2, EBS, S3, CloudFront, AMIs, Elastic IPs Launch a Customize AMI Bundle AMI customized AMI Launch AMI Test different Learn about Cloud Front Availability Security Groups Zones Learn Create Snapshot Amazon EC2 of a Volume Create EBS S3 Bucket Attach Volume Volume Restore Snapshot Map DNS to Create Elastic IP Elastic IP S3 Bucket
  • 13. Includes: • Learning about different database storage options available today • Uploading/moving your data in batches • Analyzing your database/datasets • Build necessary tools and scripts to migrate data • Security of your data (encryption)
  • 14. Storage – one sizes does not fit all
  • 15. Leverage Storage Options in the AWS Cloud Amazon S3 + CloudFront Amazon EC2 Amazon EBS Amazon Amazon RDS Ephemeral Store DynamoDB Ideal for Storing large write-once, read- Storing non-persistent Off-instance Query-able Storing and many types of objects, Static transient updates persistent light-weight querying Content Distribution storage for any attribute data structured kind of data, relational and referential data Ideal examples Media files, audio, video, images, Config data, scratch Clusters, boot Querying, Web apps, Backups, archives, versioning files, TempDB data, Log or indexing complex data of mapping, transactional commercial tagging, click- systems, RDBMS like stream logs, inventory Oracle, DB2 metadata, management configuration, and order catalogs. fulfillment systems Not recommended Querying, searching Storing database logs Static data, Complex joins Clusters for or backups, customer Web-facing or transactions, data content, key- BLOBs value data Relational, typed data Not recommended Database, file systems Shared drives, Content OLTP, DW cube Clustered DB, examples sensitive data distribution rollups simple lookups
  • 16. VM Import / Export vCenter Windows Server Server 2008 Plugin VMware ESX APIs Buckets VMDK images for Windows VM Import Server 2008 service Root Data Volume Volume Snapshots SP2 Amazon EBS Availability Zone #1
  • 18. Your first major upload to the AWS cloud Amazon Import/Export
  • 19. Includes: • Decide a strategy (Forklift/Hybrid) • Automate your processes by creating AMIs • Build “cloud-aware” layers of code for tightly coupled apps
  • 20. Application Migration Strategy Forklift Migration Strategy Hybrid Migration Strategy
  • 21. Forklift Migration Strategy Forklift Migration Strategy Traditional Data Center AWS cloud Billing Search Service Service Billing SearchD DB B App-DB Combo
  • 22. Forklift Migration Strategy Forklift Migration Strategy Traditional Data Center AWS cloud Billing Search Billing Service Service Service Billing Search Billing DB DB DB App-DB Combo
  • 23. You can extend your data centre! Amazon Virtual Private Cloud Corporate (VPC) Data Center
  • 24. Expanding Systems into the Cloud Provision a private, isolated section of the AWS Cloud with a topology that closely resembles your network. Corporate data centre Corporate Users Complete control of networking including private IPs, subnets, ACLs, route tables, gateways Router & Firewall Secure segregation of components and network access for internal users and external customers/partners. VPN Connection Customers/ Partners
  • 25. Includes: • Leveraging other AWS services • Implementing “Elasticity” • Automating in-cloud software development and deployment lifecycle • Increasing high availability by leveraging multiple Availability Zones • Hardening security
  • 27. Elasticity is a key tenet of Cloud… Proactive Cyclic Scaling: Periodic scaling that occurs at fixed intervals (daily, weekly, monthly, quarterly) Proactive Event-based Scaling: Scaling just when you are expecting a big surge of traffic requests due to a scheduled business event (new product launch, marketing campaigns) Auto-scaling based on demand: By using monitoring service, your system can send triggers to take appropriate actions so that it scales up or down based on metrics (utilization of the servers or network i/o, for instance)
  • 28. Automate Using Cloud APIs Build and Deployment
  • 30. Security is shared responsibility Encrypt data in transit SAS 70 Type II Audit Encrypt data at rest ISO 27001/2 Certification Protect your AWS credentials PCI DSS 2.0 Level 1-5 Rotate your keys HIPAA/SOX Compliance Infrastructure Application Secure your application, OS, FISMA A&A Low Security Security Stack and AMIs How we secure our How can you secure your infrastructure application and what is your responsibility? Services Security What security options Enforce IAM policies and features are available use MFA, VPC, leverage S3 to you? bucket policies, EC2 security groups, EFS in EC2 Etc..
  • 31. Includes: • Understanding your usage patterns and managing cloud resources more effectively • Optimizing to increase performance, improve efficiency and save further costs • Advanced monitoring and telemetry • Ensuring enhanced security • Refactoring applications as necessary • Leverage AWS best practices
  • 32. Optimize and Get Immediate ROI • Understand your usage patterns and manage your cloud resources more effectively – Terminate your under-utilized instances – Invest in reserved instances • Improve performance and efficiency – Caching at different levels • Increase visibility of your apps by implementing advanced monitoring and telemetry – Create dashboards to monitor your business SLAs
  • 34. Define your Success Criteria Developer productivity Business agility Reduced time to market Cloud is not Data center efficiency just about Redundancy Chargeback and billing saving money Eliminates “heavy lifting” Foundation of 21st century Architectures Hardware upgrades Less number of 24/7 personnel
  • 35. NDTV Video is a cloud-based application for premium video content for its five national channels in India. In July 2010, NDTV started the migration of its video properties to the Amazon Web Services (AWS) Cloud in phases over six months. Used its learning from this greenfield deployment and gradually migrated several other properties like ndtv.com, NDTV Profit and NDTV Social. Agility, faster time-to-market, elastic capacity and cost savings were some of the clear benefits.
  • 36. EC2, EBS ELB S3 RDS “ AWS gives flexibility in terms of scaling our CloudWatch ” Hardware, based on our day-to-day requirements. Kawaljit Singh Bedi, CTO NDTV Convergence
  • 37. Use of AWS Business Benefits InMobi is the world’s largest Scalability to support its rapid growth independent mobile advertising as well as elasticity to expand and network. contract the IT infrastructure as needed. Migrated its business applications in phases over 12 months with careful Geographically distributed planning. architecture to serve customers across continents. Used Direct Connect and VPC to extend its current Data Centers into Faster provisioning of apps. AWS.
  • 38. Cloud Migration: A phased-driven Strategy Whitepaper http://aws.amazon.com/whitepapers

Hinweis der Redaktion

  1. What about high volume data transfers when moving your data to the AWS Cloud the first time? Well, you can think of it this way – what would the best route be when travelling to Electronics City from Bangalore city? You would ofcourse take the Elevated Toll Way, right? That is the quickest route & should save you a lot of time, effort & money. Yes, you do pay the Toll but with the smooth journey, you more than make it up for the fuel costs as well as time. Think in the same way about the Metro in the city. The Namma Metro was something Bangalore has been needing for almost a decade and what a relief it has been providing. Basically you need to know which one is the shortest route when travelling through these parts …
  2. If you are new to Chennai OR even an existing native of Chennai (anywhere in Tamil Nadu for that matter), what do you think is a ‘MUST-try’ dish? Ofcourse it is the Dosai and/or Idlis, be it at your nearest SarvanandBhavan or AnandBhavan or even our local open roadside stall. Because that is befitting of the culture here, is sure to taste great, is mostly cost-effective and hardly takes time to serve. On similar lines, it is very important to remember the key tenets of Cloud Computing and the advantages you should leverage once migrated to the Cloud. Without these key tenets, running on the Cloud would just be like running on on-premise hardware or Managed Hosting data center without any of the true Cloud benefits.The main ones among others are Elasticity, Automation, fault-tolerance & Security.