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Keith Meade
          COO
kmeade@whatsupinteractive.com
       @keithmeade
About What’s Up Interactive
• True Digital Agency –
  Marketing, Creative, Technology
• Atlanta, Georgia
• 25 Employees
• Clients: FOX, AT&T, Georgia Lottery, Georgia
  Aquarium, Ingersoll Rand, DS Waters
$640 Million Jackpot
10:45pm
10:55pm
11:05pm
11:10pm
AWS & What’s Up Interactive
• Amazon S3 = Offsite Storage Solution
• Amazon EC2 = Pilot Light Solution
• Amazon EC2 = Elasticity Solution
Offsite Storage with Amazon S3
•   Code repositories (SVN)
•   Creative assets
•   Account and project management
•   Video
Offsite Storage with Amazon S3



                                    S3 Bucket
WUI Offices – Atlanta     WUI      with Objects
 Fiber Connection       Back Up
                         Scripts
Offsite Storage with Amazon S3
•   Reduce downtime for production team
•   Retrieve from anywhere
•   Reliable back up solution
•   Reduction by 50% from previous vendor
Disaster Recovery with AWS
• Data loss is not an option
• Opportunities to restore to previous versions
• Sites can’t be down
Pilot Light with Amazon EC2 & EBS
                                   Traffic



             Web                   DNS
                                  Failover       Web
             Server
                                                 Server
                                                                    Not Running
             Application                         Application
             Server                              Server
   WUI
Datacenter
             Database                            Database        Smaller Instance
             Server                              Server
                       Data                               Data Volume
                      Volume
                               Data Mirroring/
                                Replication
Pilot Light with Amazon EC2 & EBS
                                   Traffic



             Web                   DNS
             Web                                 Web
             Server               Failover
             Server                              Server
                                                                    Not Running
             Application                         Application
             Server                              Server
   WUI
Datacenter
             Database
             Database                            Database        Smaller Instance
             Server
             Server                              Server
                       Data                               Data Volume
                      Volume
                               Data Mirroring/
                                Replication
Pilot Light with Amazon EC2 & EBS
                                   Traffic



             Web                   DNS
             Web                                 Web
             Server               Failover
             Server                              Server
                                                                    Starts in
             Application                         Application        Minutes
             Server                              Server
   WUI
Datacenter
             Database
             Database                            Database        Smaller Instance
             Server
             Server                              Server
                       Data                               Data Volume
                      Volume
                               Data Mirroring/
                                Replication
Pilot Light Setup with Amazon EC2
• Pay only for the time you need
• Reliable uptime
• Turnkey solution for our clients
Elasticity with Amazon EC2
• Leverage pilot light solutions
• Easily scale to meet traffic demand
• Resource for datacenter maintenance
Elasticity with Amazon EC2
                               Normal Traffic



             Web                  DNS
                                                Web
             Server              Failover       Server


             Application                        Application        Scale to Meet
             Server                             Server             Demand
   WUI
Datacenter
             Database                           Database
             Server                             Server

                       Data                              Data Volume
                      Volume
Elasticity with Amazon EC2
                               TRAFFIC SPIKE



             Web                   DNS
                                               Web
             Server               Failover     Server

                                                                  Larger
             Application                       Application
                                                                  Instance
             Server                            Server
   WUI
Datacenter
             Database                          Database
             Server                            Server

                       Data                             Data Volume
                      Volume
Elasticity with Amazon EC2
•   Projected savings over $1 million
•   Pay only for the resources you need
•   Reliable uptime
•   Scalable solution for traffic spikes
What We Learned
• Jump in and try it
• Best practice – continuous testing
• Cost savings
Keith Meade
          COO
kmeade@whatsupinteractive.com
       @keithmeade
Applying Amazon S3 Services
    Managed DBs
                                                                                 Amazon
    Delivery                                                                    DynamoDB
                                                                 Amazon CloudFront
    Direct
    Access
                                                         AWS Direct
    Workflow                                              Connect


    Analytics                               Amazon SWF

                                Amazon Elastic
    Discovery                    MapReduce

                    Amazon
                  Cloudsearch

    DR and
    Compute
                  Amazon VPC          Amazon EC2   Amazon EBS

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AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012

  • 1. Keith Meade COO kmeade@whatsupinteractive.com @keithmeade
  • 2. About What’s Up Interactive • True Digital Agency – Marketing, Creative, Technology • Atlanta, Georgia • 25 Employees • Clients: FOX, AT&T, Georgia Lottery, Georgia Aquarium, Ingersoll Rand, DS Waters
  • 3.
  • 4.
  • 10. AWS & What’s Up Interactive • Amazon S3 = Offsite Storage Solution • Amazon EC2 = Pilot Light Solution • Amazon EC2 = Elasticity Solution
  • 11. Offsite Storage with Amazon S3 • Code repositories (SVN) • Creative assets • Account and project management • Video
  • 12. Offsite Storage with Amazon S3 S3 Bucket WUI Offices – Atlanta WUI with Objects Fiber Connection Back Up Scripts
  • 13. Offsite Storage with Amazon S3 • Reduce downtime for production team • Retrieve from anywhere • Reliable back up solution • Reduction by 50% from previous vendor
  • 14. Disaster Recovery with AWS • Data loss is not an option • Opportunities to restore to previous versions • Sites can’t be down
  • 15. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Failover Web Server Server Not Running Application Application Server Server WUI Datacenter Database Database Smaller Instance Server Server Data Data Volume Volume Data Mirroring/ Replication
  • 16. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Not Running Application Application Server Server WUI Datacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication
  • 17. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Starts in Application Application Minutes Server Server WUI Datacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication
  • 18. Pilot Light Setup with Amazon EC2 • Pay only for the time you need • Reliable uptime • Turnkey solution for our clients
  • 19. Elasticity with Amazon EC2 • Leverage pilot light solutions • Easily scale to meet traffic demand • Resource for datacenter maintenance
  • 20. Elasticity with Amazon EC2 Normal Traffic Web DNS Web Server Failover Server Application Application Scale to Meet Server Server Demand WUI Datacenter Database Database Server Server Data Data Volume Volume
  • 21. Elasticity with Amazon EC2 TRAFFIC SPIKE Web DNS Web Server Failover Server Larger Application Application Instance Server Server WUI Datacenter Database Database Server Server Data Data Volume Volume
  • 22. Elasticity with Amazon EC2 • Projected savings over $1 million • Pay only for the resources you need • Reliable uptime • Scalable solution for traffic spikes
  • 23. What We Learned • Jump in and try it • Best practice – continuous testing • Cost savings
  • 24. Keith Meade COO kmeade@whatsupinteractive.com @keithmeade
  • 25. Applying Amazon S3 Services Managed DBs Amazon Delivery DynamoDB Amazon CloudFront Direct Access AWS Direct Workflow Connect Analytics Amazon SWF Amazon Elastic Discovery MapReduce Amazon Cloudsearch DR and Compute Amazon VPC Amazon EC2 Amazon EBS