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SaaS delivery will constitute about 18% of all software spending and nearly 20% of applications spending 
IDC "Worldwide SaaS and Cloud Software 2013–2017 Forecast and 2012 Vendor Shares" Doc #245084 Dec 2013
On-Prem Application 
Hosting 
AWS SaaS on AWS
https://aws.amazon.com/solutions/case-studies 
Fusion 360
Application 
Object 
Storage 
Interaction 
Monitoring 
Analytics 
Authentication & 
Authorization 
Databases
Application 
Data Access Layer 
Interaction 
Authentication & 
Authorization 
Delivery 
Users 
Cache Locator Data 
Accts 
Rights 
Monitoring Analytics 
Ordering 
Billing 
Provisioning 
Metering
 
~ 
Spot
Minute(s) Hour(s) Day(s) Week(s) Month(s) Year(s) 
Ingest Analyze Summarize Aggregate Tier Archive
–Evolve your business model through usage analysis 
–Monetize the data you collect
SaaS Component Architectures – Metering 
Metering 
Queue 
Usage messages: 
- User ID 
- Timestamp 
- Usage Type 
- Usage Units 
- … 
Usage messages: 
- User ID 
- Usage Type 
- Usage Units 
- Usage Period 
All actions and 
consumption tagged 
with user ID 
App Data 
Sources 
Application 
Instances 
λ 
Metering 
Aggregators 
Metering Data 
Service 
Billing Analytics
Application Instances 
App Data 
Metering Data 
Billing Data 
Custom Reports 
Reporting Portal 
Amazon S3 for Static Outputs 
Canned Reports 
via Portal Redirect 
Reporting Portal Users 
Direct Query 
Access 
Customer-Facing Analysis 
Recommendations 
Data Warehouse 
Amazon EMR Cluster Aggregation and Analysis 
Direct Ingest 
from Amazon S3 
Amazon S3 Bucket 
AWS Data Pipelines— Regularly Run 
Log Rotation 
DB Exports
Monitoring 
Analytics 
Ordering 
Billing 
Provisioning 
Metering 
Customer N 
Whole 
stack 
Auto scaling 
CostCenter=CustomerN 
Tag 
CostCenter=CustomerN 
Auto scaling 
CostCenter=CustomerN 
Tag 
Tag 
Auto scaling 
CostCenter=Customer1 
Tag 
CostCenter=Customer1 
Auto scaling 
CostCenter=Customer1 
Tag 
Tag 
Customer 1 …. 
SaaS Platform
Feature Usage 
Monitoring Analytics 
Ordering 
Billing 
Provisioning 
Metering 
SaaS Platform 
Auto Scaling 
Auto Scaling 
Customer 1 Customer 2
Amazon EC2 Container Service Cluster 
Monitoring Analytics 
Ordering 
Billing 
Provisioning 
Metering 
SaaS Platform 
Customer 1 Customer 2 
Amazon EC2 Container Service
~ 
Spot
Security Group 
Security Group
Application 
Data Access Layer 
Interaction 
Monitoring 
Analytics 
Authorization & Authentication 
Delivery 
Ordering 
Billing 
Provisioning 
Metering 
Users 
Cache 
Data Locator 
App Data 
Security: 
Rights 
Rights 
SaaS Consulting:
1.AWS flexibility Quickly respond to changes in application needs in a cost effective way 
2.AWS innovation Keep up with latest industry trends without building it all yourself 
3.AWS ecosystem Stand on the shoulders of giants on the AWS platform
Collaborate 
Build 
Grow
Office Hours 
Reference Architectures 
Journey Stories 
Partner Solutions 
Upcoming Webinars* 
*A complete schedule will be posted on the APN Portal for registered SaaS Partners.
Please give us your feedback on this 
session. Complete session evaluations 
and earn re:Invent swag. 
http://bit.ly/awsevals 
SaaS Architecture Best Practices: 
• Separate the platform and program 
• Future proof through abstraction 
• Design for multi-multi-tenancy 
• Know the lifecycle of your data 
• Choose the right deployment model 
• Collect everything and learn from it 
• Optimize for cost and performance 
• Secure and isolate

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(ARC304) Designing for SaaS: Next-Generation Software Delivery Models on AWS | AWS re:Invent 2014

  • 1.
  • 2. SaaS delivery will constitute about 18% of all software spending and nearly 20% of applications spending IDC "Worldwide SaaS and Cloud Software 2013–2017 Forecast and 2012 Vendor Shares" Doc #245084 Dec 2013
  • 3. On-Prem Application Hosting AWS SaaS on AWS
  • 5. Application Object Storage Interaction Monitoring Analytics Authentication & Authorization Databases
  • 6. Application Data Access Layer Interaction Authentication & Authorization Delivery Users Cache Locator Data Accts Rights Monitoring Analytics Ordering Billing Provisioning Metering
  • 7.
  • 9. Minute(s) Hour(s) Day(s) Week(s) Month(s) Year(s) Ingest Analyze Summarize Aggregate Tier Archive
  • 10. –Evolve your business model through usage analysis –Monetize the data you collect
  • 11. SaaS Component Architectures – Metering Metering Queue Usage messages: - User ID - Timestamp - Usage Type - Usage Units - … Usage messages: - User ID - Usage Type - Usage Units - Usage Period All actions and consumption tagged with user ID App Data Sources Application Instances λ Metering Aggregators Metering Data Service Billing Analytics
  • 12. Application Instances App Data Metering Data Billing Data Custom Reports Reporting Portal Amazon S3 for Static Outputs Canned Reports via Portal Redirect Reporting Portal Users Direct Query Access Customer-Facing Analysis Recommendations Data Warehouse Amazon EMR Cluster Aggregation and Analysis Direct Ingest from Amazon S3 Amazon S3 Bucket AWS Data Pipelines— Regularly Run Log Rotation DB Exports
  • 13.
  • 14. Monitoring Analytics Ordering Billing Provisioning Metering Customer N Whole stack Auto scaling CostCenter=CustomerN Tag CostCenter=CustomerN Auto scaling CostCenter=CustomerN Tag Tag Auto scaling CostCenter=Customer1 Tag CostCenter=Customer1 Auto scaling CostCenter=Customer1 Tag Tag Customer 1 …. SaaS Platform
  • 15. Feature Usage Monitoring Analytics Ordering Billing Provisioning Metering SaaS Platform Auto Scaling Auto Scaling Customer 1 Customer 2
  • 16. Amazon EC2 Container Service Cluster Monitoring Analytics Ordering Billing Provisioning Metering SaaS Platform Customer 1 Customer 2 Amazon EC2 Container Service
  • 19. Application Data Access Layer Interaction Monitoring Analytics Authorization & Authentication Delivery Ordering Billing Provisioning Metering Users Cache Data Locator App Data Security: Rights Rights SaaS Consulting:
  • 20. 1.AWS flexibility Quickly respond to changes in application needs in a cost effective way 2.AWS innovation Keep up with latest industry trends without building it all yourself 3.AWS ecosystem Stand on the shoulders of giants on the AWS platform
  • 22. Office Hours Reference Architectures Journey Stories Partner Solutions Upcoming Webinars* *A complete schedule will be posted on the APN Portal for registered SaaS Partners.
  • 23. Please give us your feedback on this session. Complete session evaluations and earn re:Invent swag. http://bit.ly/awsevals SaaS Architecture Best Practices: • Separate the platform and program • Future proof through abstraction • Design for multi-multi-tenancy • Know the lifecycle of your data • Choose the right deployment model • Collect everything and learn from it • Optimize for cost and performance • Secure and isolate