The AWS Partner Network (APN) is the global partner program for AWS. It is focused on helping partners build a successful AWS-based business by providing great business, technical, marketing, and GTM support. In this webinar, we will introduce the Amazon Partner Network (APN), and cover how ISV and SI partners have successfully integrated their products with AWS and developed their sales and marketing strategy to transform their businesses. Learn best practices about how ISVs such as Infor have leveraged the global AWS platform and how to build a consulting practice around cloud enablement, the skills that are required, as well as examples of successful programs that have been delivered by AWS partners at F2000 clients and Public Sector accounts. These Partner Webinars have been designed for new and existing partners to help you build your business with AWS. Whether you’re from a business or technical audience, you’ll learn the latest about AWS products, features, and core technologies. Learn more about AWS best practices, use cases, verticals, product updates, and more.

1. Ian Massingham, AWS Technical Evangelist @IanMmmm
September 16, 2014

2. Successful AWS partners in Europe
Cloudreach
Premier Consulting Partner
London
Smart421
Premier Consulting Partner
London
tecRacer
Advanced Consulting Partner
Germany
Edifixio
Advanced Consulting Partner
France
Capgemini
Premier Consulting Partner
France

3. • Systems Integrators
• Strategic Consultancies
• Resellers & Distributors
• Application Developers
• Managed Services Providers
• Digital Agencies
• ISV & Application Vendors
• SaaS/PaaS Providers
• Management & Security Vendors
• Operating System Vendors
• Database Vendors
• Developer Tools
AWS Partner Ecosystem

4. In this webinar, we are going to cover how
does AWS support:
1) Consulting partners
2) Technology partners
The goal of the webinar is to provide you with an
overview of our current programs

5. In this webinar, we are going to cover how
does AWS support:
1) Consulting partners
2) Technology partners

6. A Broad Ecosystem of Consulting Partners

7. AWS Consulting Partner Ecosystem at a Glance
AWS Platform Partner Ecosystem

8. Consulting Ecosystem Services – Infrastructure
Managed Service Providers & Managed Services
AWS Resellers Offer Fully
Managed AWS Infrastructure
Deployment & Administration
App Services
Compute Storage
Database
Networking
AWS Global Infrastructure
Migration and Support
AWS Credential Management
Billing

9. Consulting Ecosystem Services - Applications
Enterprise Applications
Consumer & Web Applications
Big Data & HPC
Back-up & Disaster Recovery
Deployment & Administration
App Services
Compute Storage
Database
Networking
AWS Global Infrastructure

10. 5 Reasons to Build an AWS Practice

11. 1. It’s Still Early
• In 2013, we saw:
– Over $25M in funding go into our consulting
ecosystem
– Analysts at IDC predict that the market for
public cloud consulting would grow 10x faster
than overall IT professional services
– Enterprise customers going all in

12. 2. Global Reach

13. 3. Managed Solutions are Driving Significant
Revenue

14. 4. AWS Improves Margins and Team Performance
Script your most common
project environments

15. 5. Best Practices are Emerging
• Find your niche and differentiate
• Understand AWS economics, and leverage our different
pricing schemes (free, on-demand, reserved instances)
• Consider integrating your software implementation
business with a managed services offering
• Industrialise your offering
– Invest in solution frameworks
– Build a methodology and select supporting tools
• Get our support when setting up your operations and
during customer engagements

16. How to get started
Train your technical and business staff
• Free online acreditations from your APN
account
• Certifications delivered by our training
partners from AWS training portal
Open a test/dev account
• Start an internal migration
• Test your offering with a first customer
• Let us know about your customer
engagements through your APN console
• Purchase a monthly AWS support plan
• Communicate to AWS in advance events
that need special support
Design your service offering
• Managed services,one-off consulting
engagement
Decide what/how you want charge
customers
• Contracts, pricing, billing
Organize your AWS accounts
• Open accounts for each of your customers
• Set up paying / linked accounts with our
consolidated billing feature

17. Partner programs overview
AWS Partner Network Detail
The AWS Partner Network (APN) is the global partner
program for AWS. It is focused on helping partners build a
successful AWS-based business by providing great business,
technical, marketing, and GTM support.
Registering to the partner network is the start of your
relationship with AWS.
Once you have signed up on the platform, you will have
access to your APN portal. From this tool you have access to
partner trainings, useful documentations, etc.
Link :
http://aws.amazon.com/partners/

18. Partner programs overview
Channel reseller Detail
The AWS Global Channel Reseller Program enables qualified
partners to resell AWS services to both commercial and public
sector end customers.
The program is designed for APN Consulting Partners who
have built their AWS practice to include professional services
and management of end customer AWS deployments, such
as: System Integrators (SIs), Managed Service Providers
(MSPs), Digital Agencies, and Value-Added Resellers (VARs).
AWS Channel Resellers value owning the customer
experience from end-to-end for their AWS-based offerings.
Link :
http://aws.amazon.com/partners/channel-reseller/

19. Partner programs overview
Test Drive Detail
AWS Test Drive provides a private IT sandbox environment
containing preconfigured server based solutions. In under an
hour, and using a step-by-step lab manual and video, launch,
login and learn more about these popular 3rd party IT
solutions, powered by AWS and CloudFormation.
Test Drives are developed by AWS Partner Network (APN)
Consulting and Technology partners and are provided free of
charge in exchange for registering with the partners that have
created them.
A great program to demo your offering and generate leads
Link:
https://aws.amazon.com/testdrive

20. AWS Test Drive Program
Make it easy for people to experience the power of your software.

21. In this webinar, we are going to cover how
does AWS support:
1) Consulting partners
2) Technology partners

22. Sell More
Sell Faster
Wallet Share
Reduce
Costs
Go Global

23. Broad Ecosystem of Technology Partners

24. Technology partner engagement cycle
Develop AMIs, Architecting
for HA, Security, Performance License Portability, Utility
Pricing, SaaS, DevTest
Demand Generation, Lead
Generation, Joint Sales
Engagements, Content
Creation
Self Service
Documentation, L1 & L2
Support, TSANet

25. Partner programs overview
AWS Partner Network Detail
The AWS Partner Network (APN) is the global partner
program for AWS. It is focused on helping partners build a
successful AWS-based business by providing great business,
technical, marketing, and GTM support.
Registering to the partner network is the start of your
relationship with AWS.
Once you have signed up on the platform, you will have
access to your APN portal. From this tool you have access to
partner trainings, useful documentations, etc.
Link :
http://aws.amazon.com/partners/

26. Partner programs overview
Test Drive Detail
AWS Test Drive provides a private IT sandbox environment
containing preconfigured server based solutions. In under an
hour, and using a step-by-step lab manual and video, launch,
login and learn more about these popular 3rd party IT
solutions, powered by AWS and CloudFormation.
Test Drives are developed by AWS Partner Network (APN)
Consulting and Technology partners and are provided free of
charge in exchange for registering with the partners that have
created them.
A great program to demo your offering and generate leads
Link:
https://aws.amazon.com/testdrive

27. Partner programs overview
Marketplace Detail
The AWS Marketplace enables qualified partners to market and
sell their software to AWS Customers. AWS Marketplace is an
online software store that helps customers find, buy, and
immediately start using the software and services that run on
AWS.
AWS Marketplace is designed for Independent Software
Vendors (ISVs), Value-Added Resellers (VARs), and Systems
Integrators (SIs) who have software products they want to offer
to customers in the cloud. Partners use AWS Marketplace to be
up and running in days and offer their software products to
customers around the world.
Link:
http://aws.amazon.com/partners/aws-marketplace/

28. Engage in our Programs
• AWS Partner Network
• AWS Test Drive
• AWS Marketplace
• Free Trials
• Competencies
AWS Test Drive
Marketplace Partners
APN Competency
Program

29. AWS Partner Network – Partner Portal
http://aws.amazon.com/partners/

30. AWS Marketplace – List your Software Here!
Make it easy for people to discover and deploy your software
AWS
becomes a
channel for
you.
http://aws.amazon.com/partners/aws-marketplace/

31. Ian Massingham – Technical Evangelist
@IanMmmm
@AWS_UKI for local AWS events & news
@AWScloud for Global AWS News and Announcements
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