How to enroll new customers in a digital age? Onboarding is the first step in creating customer loyalty. Customers have higher expectations regards to the digital experience and better understanding who they are. Putting your customer's identity central stage will enable this. Everett's vision is this enrollment should be: Smart - as simple, lean and straight forward possible Safe - give the level of trust needed in your customer Secure - be able to reuse parts of the customer journey.

1. DigitalCustomerOnboarding
SMART SECURESAFE
Customer
Identity
Experience
360* View

2. DigitalCustomerOnboarding
Montfoort, April 21, 2016
Smart, Safe and Secure

3. ABOUTEVERETT
Makingidentitymatter

4. OURDICTIONARY
SPECIALIST|LEADING|TRUSTWORTHY|ENJOY|TEAM

5. OURSPECIALTY
IDENTITYMANAGEMENT|ACCESSMANAGEMENT|ACCESSGOVERNANCE|
PRIVILEGEDACCOUNTS|SMARTAUTHENTICATION|IDENTITY-AS-A-SERVICE|
IDENTITYRELATIONMANAGEMENT
EMPLOYEES customers things| |

7. “Identity Management is not only about control and
keeping the wrong people out;
It is about building relationships and inviting the right
people in.”
Gerald Horst - CEO Everett

8. Thisiswherethejourneystarts

9. Customeronboardingisthefirststep
Customer
Identity
Experience
360* View
Inputtingthecustomercentralstage

10. Onboardingenableswhatcustomersexpect
Easy
Safe
Always and
everywhere
Personal
Relation with
people and
things
Understanding
Reuse data
Internal &
external data
Customer
Identity
Experience
360* View

11. REALITITYCHECK
Complex
authentication
Each channel
with own portal
Multiple logins
No single
experience
Different
identities for 1
customer
Privacy not
ensured
No control over
personal data
Fragmented
data
Customer
Identity
Experience
360* View

12. Customersleaveorganizations
Whenexpectationsarenotmet
Customer
Identity
Experience
360* View

13. DigitalCustomerOnboardingshouldbe
SMART SECURESAFE

14. SmartOnboarding
Omni-channel
Borderless
Social registration
Reuse of data

15. SafeOnboarding
Checked
Identity
Known
Identity
IdentityVerification
Unique
Identity
Verified
Identity
Level of Assurance

16. SecureOnboarding
Strong authenticationReuse of the onboarding proces
?

17. DigitalCustomerOnboarding
SMART SECURESAFE
Customer
Identity
Experience
360* View

18. *Thesis 1*
“Digitalcustomeronboardingismostlyrelevantforthe
financialindustry”

19. *Thesis 2*
“Digitalcustomeronboardingisnotanidentityand
accessmanagementchallenge”

20. Improve digital customer onboarding
Making Identity Matter