My talk on social media to the Allegheny Department of Anesthesiology Residency program in March 2017.

1. Social Media
for the
Anesthesia
Resident
Allegheny Health
Network
March 6, 2017
#AnesSoMe
Amanda Xi, MD, MSE | Anesthesiology Resident | Massachusetts General Hospital

2. Disclosures
None
#AnesSoMe

3. Objectives
● Discuss current usage of social media and perceptions of its applications
● Describe strategies for actively managing your digital footprint for professional
development
● Identify professionalism pitfalls in social media usage
● Discuss mobile apps relevant to medical education
#AnesSoMe

4. Phones, tweets, snaps and
instagrams encouraged!
#AnesSoMe

5. Questions/comments during
presentation are
encouraged!
#AnesSoMe

6. Who has at least one social
media account?
#AnesSoMe

7. > 90%
Klee D, Covey C, Zhong L. Social media beliefs and usage among family medicine residents and practicing family physicians. Fam Med. 2015;47(3):222-6.
Dawkins R, King WD, Boateng B, Nichols M, Desselle BC. Pediatric Residents' Perceptions of Potential Professionalism Violations on Social Media: A US National
Survey. JMIR Med Educ. 2017;3(1):e2.
#AnesSoMe

8. How do you use social
media?
#AnesSoMe

9. Source: http://gomerblog.com/2015/12/medical-specialty-3/
Source: http://scutmonkeycomics.blogspot.com/
#AnesSoMe

10. #AnesSoMe

11. #AnesSoMe

12. http://www.medicine20congress.com/ocs/index.php/med/med2013/paper/view/1442
#AnesSoMe

13. https://storify.com/amandasxi/help-on-anessome
#AnesSoMe

14. Google thyself
#AnesSoMe

15. #AnesSoMe
Active vs. Passive Digital Footprint
● Active
○ Under your control
○ Deliberate
● Passive
○ What others write/post about you
○ Directory-type, online rating websites

16. Identify
passive
vs.
active
results
#AnesSoMe

17. Identify
passive
vs.
active
results
#AnesSoMe

18. Identify
passive
vs.
active
results
#AnesSoMe

19. Identify
passive
vs.
active
results
#AnesSoMe

20. Your turn - Google yourself!
#AnesSoMe

21. What did you find?
#AnesSoMe

22. What is inappropriate online
behavior?
#AnesSoMe

23. Miami doctor caught on camera attacking Uber driver.; 2016. http://www.cbsnews.com/news/miami-doctor-anjali-ramkissoon-youtube-video-uber-
driver-florida/. Accessed March 5, 2017.
#AnesSoMe

24. Chretien KC, Greysen SR, Chretien JP, Kind T. Online posting of unprofessional content by medical students. JAMA. 2009;302(12):1309-15.
#AnesSoMe

25. Rules of the road
#AnesSoMe

26. Kind T, Genrich G, Sodhi A, Chretien KC. Social media policies at US medical schools. Medical Education Online.
2010;15:10.3402/meo.v15i0.5324. doi:10.3402/meo.v15i0.5324.
#AnesSoMe

27. American Medical Association. Opinion 9.124 Professionalism in the use of social media. Code of Medical Ethics. http://www.ama-
assn.org/ama/pub/physicianresources/medical-ethics/code-medical-ethics/opinion9124.page? Accessed March 2, 2017.
Farnan JM, Snyder Sulmasy L, Worster BK, et al. Online medical professionalism: patient and public relationships: policy statement from the
American College of Physicians and the Federation of State Medical Boards. Ann Intern Med. 2013;158(8):620-627. #AnesSoMe

28. A tale of two identities
#AnesSoMe

29. DeCamp M, Koenig TW, Chisolm MS. Social Media and Physicians’ Online Identity Crisis. JAMA.2013;310(6):581-582. doi:10.1001/jama.2013.8238
#AnesSoMe

30. Bosslet GT, Torke AM, Hickman SE, Terry CL, Helfit PR. The patient-doctor relationship and online social networks: Results of a national survey. Journal of General
Internal Medicine 2011;26:1168–74.
#AnesSoMe

31. [Actively] manage your
identity
#AnesSoMe

32. Optimize Your Footprint
● SEO - “search engine optimization”
○ Keywords, links, page views
● Preferentially shows certain validated websites
○ Websites that match search terms
○ i.e. LinkedIn, Doximity, Medstro, ResearchGate
○ Social media profiles that match your name will preferentially result (i.e.
Twitter)
● Edit outdated information and claim your passive profiles

33. #AnesSoMe

34. #AnesSoMe

35. Get social [media]
#AnesSoMe

36. Start by lurking
@AHNtoday
@ASALifeline
@ALNanesthesia
@IARS_Journals
@amandasxi
@EMARIANOMD
@DrMStiegler
@ankeetudani
@colinjmccartney
@Ron_George
@KarenSibertMD
@Duke_Anesthesia
@Dal_Anesthesia
@DrSeanBarnes
@RKmd
http://blog.amandaxi.com/
http://www.edmariano.com/
http://www.marjoriestieglermd.com/
http://apennedpoint.com/
https://rk.md/
http://www.blog.greatzs.com/
http://www.kevinmd.com/blog/
http://whitecoatinvestor.com/
http://skepticalscalpel.blogspot.com/
#AnesSoMe
#Anes16
#AnesJC
#perioptalk
#AnesGR
http://list.ly/list/lWw-anesthesiologists-on-twitter
http://www.doctorasdesigner.com/socialmedia/
http://twittersuperuser.com/

37. An aside

38. Opportunities
● Blogging
○ Media consultant
○ Provide accurate information to the public
○ Affiliate revenue
● Participation in online forums/discussion
○ Start-up consultant
○ Speaking opportunities
○ Research collaboration

39. Mobile Apps

41. Social Media Checklist
1. Check your privacy settings on existing accounts
2. Decide on separation of personal/private accounts
3. Setup a Google Alert on your name
4. Setup professional profiles and update them quarterly
5. Utilize disclaimers
6. Think before posting
7. Stay open to opportunities
8. Have fun!
#AnesSoMe

42. Fin.
Questions?
#AnesSoMe

43. References
1. Klee D, Covey C, Zhong L. Social media beliefs and usage among family medicine residents and practicing family physicians.
Fam Med. 2015;47(3):222-6.
2. Dawkins R, King WD, Boateng B, Nichols M, Desselle BC. Pediatric Residents' Perceptions of Potential Professionalism
Violations on Social Media: A US National Survey. JMIR Med Educ. 2017;3(1):e2.
3. Miami doctor caught on camera attacking Uber driver.; 2016. http://www.cbsnews.com/news/miami-doctor-anjali-ramkissoon-
youtube-video-uber-driver-florida/. Accessed March 5, 2017.
4. Chretien KC, Greysen SR, Chretien JP, Kind T. Online posting of unprofessional content by medical students. JAMA.
2009;302(12):1309-15.
5. Kind T, Genrich G, Sodhi A, Chretien KC. Social media policies at US medical schools. Medical Education Online.
2010;15:10.3402/meo.v15i0.5324. doi:10.3402/meo.v15i0.5324.
6. American Medical Association. Opinion 9.124 Professionalism in the use of social media. Code of Medical Ethics.
http://www.ama-assn.org/ama/pub/physicianresources/medical-ethics/code-medical-ethics/opinion9124.page? Accessed March
2, 2017.
7. Farnan JM, Snyder Sulmasy L, Worster BK, et al. Online medical professionalism: patient and public relationships: policy
statement from the American College of Physicians and the Federation of State Medical Boards. Ann Intern Med.
2013;158(8):620-627.
8. DeCamp M, Koenig TW, Chisolm MS. Social Media and Physicians’ Online Identity Crisis. JAMA.2013;310(6):581-582.
doi:10.1001/jama.2013.8238
9. Bosslet GT, Torke AM, Hickman SE, Terry CL, Helfit PR. The patient-doctor relationship and online social networks: Results of
a national survey. Journal of General Internal Medicine 2011;26:1168–74.