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Why Rich Media Matters
Table of Contents
Visual Anatomy
Information Processing
Visuals Improves Learning
Visuals Drives Engagement
Click the learn more buttons
for more information
LEARN MORE
Our brains are
hardwired to quickly
process visuals.
LEARN MORE
60,000X
f a s t e r
are processed
Visuals
in the
than text. 1
LEARN MORE
The brain processes
cues in 250milliseconds
visual
LEARN MORE
of information that
comes to the
90%
is visual. 1
LEARN MORE
of all nerve fibers connected to the
40%
are linked to the
LEARN MORE
40 percent of people
will respond better to
Visual
Info
than alone.3
LEARN MORE
Visual media
improves learning.
LEARN MORE
C l a s s r o o m
lights on apple
400%.
1
improve learning by up to
Visual aids in the
LEARN MORELEARN MORE
We recall information from
than just text alone.4
5 to 9x
better
LEARN MORE
People following directions with
Directions
1
A B
B
>
LEARN MORE
Directions
1
2
3
LEARN MORE
do 323% better than those with only text.5
LEARN MORE
Rich media drives
engagement, and
many of us prefer it.
LEARN MORE
94% more
Posts with visuals receive
page visits and engagement
than those without. 6
Visuals
Visuals
LEARN MORE
59%of senior executives
prefer to watch
instead of reading text.7
LEARN MORE
of executives told Forbes
they watch business-related
50%
on YouTube. 8
LEARN MORE
Just one month after the introduction of
Visuals
of
LEARN MORE
Facebook timeline for brands, visual content—
photos and videos—saw a
65% increase
in engagement. 3
LEARN MORE
Publishers who use infographics
LEARN MORE
grow traffic an average of
than those who don’t. 3
12%
more
LEARN MORE
SOURCES:
1. http://www.studymode.com/essays/Statistics-On-Visual-Learners-1211593.html
2. https://vimeo.com/29684853
3. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
4. https://www.youtube.com/watch?v=BDveYpaafNw
5. http://neomam.com/interactive/13reasons/
6. http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014
7. http://www.creativebloq.com/animation/animated-videos-10135062
8. http://www.videobrewery.com/blog/18-video-marketing-statistics
How you communicate matters.
Are you helping your learners?
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www.allencomm.com
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Why Rich Media Matters