Our brains are hardwired to process visuals the best. Up to 6x faster than other sensory inputs, see how rich media capitalizes on this and increases employee performance.

1. Why Rich Media Matters

2. Table of Contents
Visual Anatomy
Information Processing
Visuals Improves Learning
Visuals Drives Engagement

3. Click the learn more buttons
for more information
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4. Our brains are
hardwired to quickly
process visuals.
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5. 60,000X
f a s t e r
are processed
Visuals
in the
than text. 1
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6. The brain processes
cues in 250milliseconds
visual
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7. of information that
comes to the
90%
is visual. 1
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8. of all nerve fibers connected to the
40%
are linked to the
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9. 40 percent of people
will respond better to
Visual
Info
than alone.3
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10. Visual media
improves learning.
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11. C l a s s r o o m
lights on apple
400%.
1
improve learning by up to
Visual aids in the
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12. We recall information from
than just text alone.4
5 to 9x
better
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13. People following directions with
Directions
1
A B
B
>
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14. Directions
1
2
3
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15. do 323% better than those with only text.5
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16. Rich media drives
engagement, and
many of us prefer it.
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17. 94% more
Posts with visuals receive
page visits and engagement
than those without. 6
Visuals
Visuals
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18. 59%of senior executives
prefer to watch
instead of reading text.7
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19. of executives told Forbes
they watch business-related
50%
on YouTube. 8
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20. Just one month after the introduction of
Visuals
of
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21. Facebook timeline for brands, visual content—
photos and videos—saw a
65% increase
in engagement. 3
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22. Publishers who use infographics
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23. grow traffic an average of
than those who don’t. 3
12%
more
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24. SOURCES:
1. http://www.studymode.com/essays/Statistics-On-Visual-Learners-1211593.html
2. https://vimeo.com/29684853
3. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
4. https://www.youtube.com/watch?v=BDveYpaafNw
5. http://neomam.com/interactive/13reasons/
6. http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014
7. http://www.creativebloq.com/animation/animated-videos-10135062
8. http://www.videobrewery.com/blog/18-video-marketing-statistics

25. How you communicate matters.
Are you helping your learners?
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