Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Udacity Project 7 Email Marketing Slide 1 Udacity Project 7 Email Marketing Slide 2 Udacity Project 7 Email Marketing Slide 3 Udacity Project 7 Email Marketing Slide 4 Udacity Project 7 Email Marketing Slide 5 Udacity Project 7 Email Marketing Slide 6 Udacity Project 7 Email Marketing Slide 7 Udacity Project 7 Email Marketing Slide 8 Udacity Project 7 Email Marketing Slide 9 Udacity Project 7 Email Marketing Slide 10 Udacity Project 7 Email Marketing Slide 11 Udacity Project 7 Email Marketing Slide 12 Udacity Project 7 Email Marketing Slide 13 Udacity Project 7 Email Marketing Slide 14 Udacity Project 7 Email Marketing Slide 15 Udacity Project 7 Email Marketing Slide 16 Udacity Project 7 Email Marketing Slide 17 Udacity Project 7 Email Marketing Slide 18
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

Udacity Project 7 Email Marketing

Download to read offline

An email marketing campaign set up specifically to nurture leads into purchasing Udacity's Digital Marketing Nanodegree program.

Related Books

Free with a 30 day trial from Scribd

See all

Udacity Project 7 Email Marketing

  1. 1. Project 7: Email Marketing
  2. 2. Part 1 Plan Your Email Content
  3. 3. Marketing Objective & KPI ● Marketing Objective - Define the Marketing Objective for your Email Series ● KPI - Define the KPI for your Email Series Marketing Objective: The objective is to take individuals that have signed up for the ebook to signup for the Udacity Digital Marketing Course. Within one month, we expect 15-20% of individuals to signup for the course. KPI – Signups for the Udacity Digital Marketing Course
  4. 4. Target Persona Before you begin your email marketing campaign, share a description of your target persona. (Please feel free to update your target persona based on learnings from previous projects.) Marketing Challenge: DMND, Corporate Training or your own company.
  5. 5. Part 2 Create an Email Campaign
  6. 6. Email Series Email 1: Projects DMND Email 2: Benefits DMND Email 3: Potential Objections DMND
  7. 7. Creative Brief: Email 1 Overarching Theme: 3-5 Sentences General Subject Line 1 Once Again, Thank You Subject Line 2 Want To Put Knowledge into Action? Preview Text Want To Put Knowledge into Action? Body Thank you for downloading our Social Media Advertising Guide. We at the Udacity Digital Marketing Team hope you enjoyed it. Now that you have basic understanding of how the 6 most important social media platforms work. Do you want to put that knowledge into action? Outro CTA Preview Our Free Introduction.
  8. 8. Creative Brief: Email 2 Overarching Theme: 3-5 Sentences General This is intended to help drive the visual and written assets for this campaign. Subject Line 1 How To Obtain Real-World Skills & Not Wear a Face Mask Subject Line 2 Projects Not Another Boring Lecture Preview Text Projects, Not Another Boring Lecture Body Built in partnership with Facebook, Google, Hubspot and other industry leaders, our Digital Marketing Nanodegree Program is what you need to have real-world skills. In this course, you will do 8 projects, which includes a final project of creating a portfolio so you can showcase to employers what you have to offer. But to showcase whether this is for you or not, go through our Free Introduction down below so you can make the best decision. Outro CTA Preview Our Free Course
  9. 9. Creative Brief: Email 3 Overarching Theme: 3-5 Sentences General This is intended to help drive the visual and written assets for this campaign. Subject Line 1 Do you have 2 mins? Subject Line 2 Or 120 seconds? Preview Text Success with Udacity Body Straight to the point, you might be thinking: “Has anyone achieved success with Udacity’s Digital Marketing Nanodegree program?” Do not take our word for it, check out this YouTube video of testimonials from our students. Outro CTA Button to Enroll In The Digital Marketing Course
  10. 10. Calendar & Plan Email Name Planning Phase Testing Phase Send Phase Analyze Phase Email 1 7/6-7/7 7/9 7/10 7/13 Email 2 7/13- 7/14 7/15 7/16 7/20 Email 3 7/20- 7/21 7/22 7/23 7/27 Week One Week Two Week Three M T W T F M T W T F M T W T F Color Key Planning Phase Testing Send Phase Analyze Phase
  11. 11. Part 3 Build & Send
  12. 12. Additional Screenshots From Mobile Needed. Since a majority of Emails are Seen On the Phone ● https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.campaignmonitor.com%2Fresources%2Fguides%2Fe mail-marketing- trends%2F&psig=AOvVaw3bIpFLm2zn9Z7x5EAuRgHD&ust=1593202284473000&source=images&cd=vfe&ved=0CA 0QjhxqFwoTCOjKhZTjneoCFQAAAAAdAAAAABAP ● https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.slideshare.net%2FEssenceofEmail%2Flitmus-analytics- mobile-webmail-desktop-email-market-share- trends&psig=AOvVaw3bIpFLm2zn9Z7x5EAuRgHD&ust=1593202284473000&source=images&cd=vfe&ved=0CA0Qj hxqFwoTCOjKhZTjneoCFQAAAAAdAAAAABAV ● https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.campaignmonitor.com%2Fresources%2Fguides%2Fe mail-marketing- trends%2F&psig=AOvVaw3bIpFLm2zn9Z7x5EAuRgHD&ust=1593202284473000&source=images&cd=vfe&ved=0CA 0QjhxqFwoTCOjKhZTjneoCFQAAAAAdAAAAABAb ● Wow, these links look very spammy.
  13. 13. Draft Email
  14. 14. Final Email
  15. 15. Part 4 Sending & Analyzing Results
  16. 16. Results Email #1 After you have hit send on the first email of your campaign, you can spend some time analyzing the results. 1. Calculate the Open Rate Results and Analysis Sent Delivered Opened Opened Rate Bounced 2500 2250 495 22% 225
  17. 17. Results Continued Email #1 Results can be monitored within the first 24 hours of an email send, after a couple days or even after a week. 1. Calculate the CTR and the Conversion Rate Results and Analysis Clicked CTR Take Action Conversion Unsub 180 8% 75 3.33% 30
  18. 18. Final Recommendations Based on the work you did throughout this project, what would you do for Emails #2 & 3. Experiment with different visuals and try to condense the words as much, getting straight to the point. Along with experimenting on different subject lines, since the email needs to be open first, before we can determine whether it is any good. Since the leads have downloaded the eBook, they must be at least somewhat interested into taking the course, just starting out with the free previews and then follow-up with the hard sale. For the unsubscribes, look up YouTube videos or Mailchimp education on how to prevent unsubscribes first before taking action. In the video below, the guy mentions that he is removing inactive subscribers on his email list, since if people are not opening or even hovering above the 5th or 6th email (or whichever is an appropriate cutoff depending on the audience) then remove them before they remove you. Another is to read the survey results and take them seriously, especially if they leave behind specific feedback that could be helpful (like a faulty link button, button sends person to wrong link or the email list gets so big that we need to segment the audience for more relevant emails).
  • HassanNasr10

    Feb. 16, 2021

An email marketing campaign set up specifically to nurture leads into purchasing Udacity's Digital Marketing Nanodegree program.

Views

Total views

260

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

16

Shares

0

Comments

0

Likes

1

×