This is the second project for the Udacity Digital Marketing Nanodegree that composes of writing an article to promote the Udacity Digital Marketing Nanodegree program. The suggested content sites were LinkedIn, Quora and Reddit.

2. How to use this Template
● Make a copy of this Google Slide deck (Google
Drive Directions).
● We have provided these slides as a guide to
ensure that you submit all the required
components to successfully complete your
project.
● When presenting your project, please only think of
this as a guide. We encouraged you to use creative
freedom when making changes as long as the
required information is present.
● Don’t forget to delete this and all of the other
example slides before you submit your project.
Remove this slide

3. Marketing Objective
Provide the marketing objective for your blog post.
To acquire traffic to the Udacity Digital Marketing
Nanodegree through an Article on Medium, LinkedIn and
Quora.

4. KPI
What is your primary KPI to measure marketing success?
Number of clicks to the Udacity Digital Marketing
Nanodegree over the next 30 days.
This would also be the start to determining what types of
stories attract already highly interested buyers.

5. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. 26 years old
2. Entry-level
marketer
3. Works at an
insurance company
4. Lives in Portland,
OR
1. Wants additional
Digital Marketing
(DM) experience
2. A guide that covers
all aspects of DM
3. Effective Career
Progression
Strategies
Hobbies Goals Barriers
1. Gaming
2. Arts
1. Build Digital
Marketing Skills
2. Wants to look into
freelancing
3. Showcase a
portfolio to clients
4. Wants to know
what he doesn’t
know
1. Unsure of what
they need to do
to progress
career.
2. Perceives to work
long hours
3. Spends a little too
much time watching
anime or gaming

6. What is the theme and framework of
your blog post?
1. Select a theme for your blog post:
● Why have you decided to take the Digital
Marketing Nanodegree Program? Along with
going into some of the common feelings that
ticked off graduates have had (personally I know
5 Master’s graduate students and we all believe
college is a scam).
2. What is the framework of your blog post?
● SCQA also called the Pyramid Principle

7. Write a blog post, with the theme
you’ve chosen from the options
above, in the space provided below.
Remember to keep in mind your target audience when
crafting your post. Consider: What voice and tone are
appropriate?
If you include media in your post, include it here and
make sure you are compliant with copyright laws.
Your post should be a minimum of 250 words and
maximum of 500.

8. Blog Post
Write a short blurb with an image summarizing what
your blog post is about. Post the link to your full post on
the bottom of this slide:
● Why have you decided to take the Digital Marketing
Nanodegree Program?
It is a long, uncertain journey ahead. You recently have graduated college and are at
least somewhat unsure of where you want to head in life. What some would call a “mid-life crisis”,
this would be a “quarter-life crisis” where you have no clarity about where you wanted to go in
life, perhaps you listened too much to your peers, family, teachers and more or less did what
“society” had told you to. Perhaps you began to realize this anywhere from junior to senior year of
college, but it had not really kicked in until graduation when you said “I got my degree, now
what?”
But what is the action to take in your life? (This may happen to only some of you)
There are so many lifestyle gurus on Instagram, Snapchat or YouTube, telling me Ferraris and
mansions are just a click away. Your friends posting awesome vacations, parents telling me I
should do this, but this feeling of anxiety and uncertainty as it seems there are at least 50
different ways to happiness.
This is where you determine where you want to take your life. The sooner, the better,
that quote: “good things come to those that wait” is garbage. You need to take action, action is
the cure to that brain fog you are experiencing as you are reading this, that feeling of uncertainty
of what your next action should be.
One answer to the action, is Udacity’s Nanodegree program. Specifically, for my
personality type and long-term goals, I decided digital marketing not only for the analysis portion
(I am a nerd when it comes to numbers, fitness and learning) but it is a new, growing industry that
has the power to grow whatever business I decide to use these skills for. Why Udacity?
Because I did not need to watch another YouTube video, take another college course or buy an
online course from a marketing guru. Like you, I was tired of this nagging feeling of uncertainty
and I knew that action would make me feel better.
I needed to showcase to employers and clients (freelancing) that I can do the work,
show projects that proof I can provide results. Increasingly, employers do not care about degrees,
certificates or in general what you know, they want to know: “Can this person produce results I
am looking for?” And what better way to proof that than with actual experience and testimonials,
showing that for every $9,456 you spent on YouTube Ads, you generated $26,451 in revenue,
$8,321 in profit? Or simply every $1 you spend on advertising, you get $3 back.

9. Step 3
Craft Social Media
Posts

10. Summary
Choose three social media platforms you will use to
promote your blog.Write a short explanation about
why you chose those platforms.
In the following slides, put the copy and image you
will use for each social media channel. Use this blog
post from Hootsuite to help you understand image
copyright.
This will guide you in choosing the right graphic for
your posts: https://blog.hootsuite.com/understanding-
image-copyright/

11. Platform 1 and Post
LinkedIn,
Specifically because LinkedIn is a professional social media site for
individuals that are career minded (or more success-oriented than
your average person on Snapchat for instance).
Since Udacity is not an online learning company, but also is a
career development resource (probably at least 90% of why
people go on Udacity, I would imagine), LinkedIn aligns with that.
Post Headline: How To Learn Digital Marketing Without Spending
$19,547 a year.

12. Platform 2 and Post
Quora
Quora because that platform is where individuals come to ask
questions and where deep answers are found. Quora would also
be where the my ideal audience is ages 23-35 and are already
highly educated.
Post Headline: How To Learn Digital Marketing Without Spending
$19,547 a year.
Source: https://neilpatel.com/blog/how-to-attract-9872-visitors-
from-quora-in-one-month/

13. Platform 3 and Post
Reddit
One reason is that Reddit users not only match the demographics
that I am searching for. But on the social media site, Reddit is a
platform for deeper conversations into various topics and is
similar to Quora in a sense.
Source: https://www.journalism.org/2016/02/25/reddit-news-
users-more-likely-to-be-male-young-and-digital-in-their-news-
preferences/

14. Put your social media plan to action and promote your blog on
the platforms you chose. Share your results in the table below.
Extra Credit: Post Online &
Share Your Results
Platform Traffic Likes Shares Comments Notes
Blog
Social
Platform
Social
Platform
Social
Platform

15. What would you do differently based on your results?
What other topics might you feature on your blog and
in social?
Extra Credit: Analysis