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How to Write a Great Customer
Success Story That Champions Both
Your Customers and Your Partners
By Jessica Sanchez
Director of Content Services
@AllboundJessica
https://www.linkedin.com/in/jessicasanchez2
How to Write a Great Customer Success Story That Champions
Both Your Customers and Your Partners
• Your customers are your greatest
marketing resource and a great way to
reach out to potential new clients is
through customer stories.
• If done correctly, customer stories can
build your credibility, illustrate how your
services can be used to the greatest
effect, and engage your current
customers as you publicly recognize their
successes.
How to Write a Great Customer Success Story That Champions
Both Your Customers and Your Partners
Here are 3 tips on how to write excellent
customer testimonials.
#1 Focus on Authenticity
• In a world saturated with advertising,
potential clients can easily determine if
something has been manufactured for a
marketing purpose.
• Let your customers tell their stories in their
own words.
• Ask the right questions and the customer will
be able to provide the answers you need for a
compelling story in their own words.
#2 Build Up Your Partners
• It is just as important to highlight the service
your partners provide as it is to demonstrate
the quality of your product.
• Spend equal time discussing the expertise of
your partners and your product features.
• Consider including links within the story that
go to your partner’s web pages.
• Consider structuring the client story section of
your site so that it can be sorted by
geographic region.
#3 Don’t Go Overboard
• Providing as much supporting data as possible
can overwhelm your audience.
• Instead, choose the two or three most
important statistics to ensure that those bits
of data stick with the reader.
Request a Demo

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Allbound how to write a great customer success story that champions both your customers and your partners

  • 1. How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners By Jessica Sanchez Director of Content Services @AllboundJessica https://www.linkedin.com/in/jessicasanchez2
  • 2. How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners • Your customers are your greatest marketing resource and a great way to reach out to potential new clients is through customer stories. • If done correctly, customer stories can build your credibility, illustrate how your services can be used to the greatest effect, and engage your current customers as you publicly recognize their successes.
  • 3. How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners Here are 3 tips on how to write excellent customer testimonials.
  • 4. #1 Focus on Authenticity • In a world saturated with advertising, potential clients can easily determine if something has been manufactured for a marketing purpose. • Let your customers tell their stories in their own words. • Ask the right questions and the customer will be able to provide the answers you need for a compelling story in their own words.
  • 5. #2 Build Up Your Partners • It is just as important to highlight the service your partners provide as it is to demonstrate the quality of your product. • Spend equal time discussing the expertise of your partners and your product features. • Consider including links within the story that go to your partner’s web pages. • Consider structuring the client story section of your site so that it can be sorted by geographic region.
  • 6. #3 Don’t Go Overboard • Providing as much supporting data as possible can overwhelm your audience. • Instead, choose the two or three most important statistics to ensure that those bits of data stick with the reader.