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A Dabur Story,[object Object],Corporate strategy and communication concepts,[object Object],Alisha Sehgal,[object Object],Public Relations  and corporate communication,[object Object],Roll no. 42,[object Object]
We are guided by the philosophy  of ‘Doing fewer things, but doing them better”’,[object Object],V C Burman, Chairman, Dabur India,[object Object]
About Dabur,[object Object],Dabur India Limited is India's leading FMCG company with ,[object Object],interests in health care, personal care and foods. ,[object Object],Dabur has a history of more than 100 years . The products of ,[object Object],Dabur are marketed in more than 50 countries worldwide. ,[object Object],The company has 2 major strategic business units (SBU),[object Object], - Consumer Care Division (CCD) & ,[object Object],Consumer Health Division (CHD). ,[object Object]
A walk down the memory lane...,[object Object],[object Object]
  1900s entered the specialized area of Ayurvedic medicines
  1919 established research laboratories
  1936 Dabur became Dabur India Pvt Ltd.
  1986 it became a public limited company
  1992  signed a joined venture with Agrolimen of Spain
  2000  turnover of Rs.1,000 crores
  2007  Dabur foods merged with Dabur India
  2007  foray into organized retail,[object Object]
   In 2000, Dabur achieved a turnover of Rs 1000 crores
   In 2005, Dabur acquired Balsara
  Dabur crossed $ 2 billion market cap in 2006,[object Object]
Business  Units,[object Object]
Vision,[object Object],“Dedicated to the health and well being of every household.”,[object Object],Mission ,[object Object],To maximize shareholders’ value , by offering superior quality ,[object Object],nature based products, that contribute in improving consumers’ life in ,[object Object],personal care, health care and foods.,[object Object]
strategy,[object Object],Mr.Sunil Duggal, CEO, Dabur India,[object Object],To significantly accelerate profitable growth. To do this,[object Object],[object Object]
Be a professionally managed employer
Provide our consumers with innovative products within easy reach

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Dabur case study