The best way to attract customers is to create useful content. Marketing needs to be a balance of science and art. Art appeals to the emotion, design & storytelling help people retain information, practical information builds trust, psychology allows us to hone the arts for maximum efficacy and science allows us to measure, optimize and double down on what is working. When it comes to marketing I am convinced that "nobody knows nothing about anything". Every company needs to build this knowledge from the ground up through constant trial and error and mountains of empirical data. Instead marketing teams subject the world to random acts of marketing and fall back to their familiar spammy practices. True marketing should delight and engage and win customers for life. Let's connect and win customers the right way: https://ca.linkedin.com/in/alimahmoud1

1. ALI MAHMOUD
@alimahmoud_ | ali.mahmoud.pm@gmail.com
Visual
resume

2. FROM PROGRAMMERTO BUSINESS GURU
Searidge Technologies
March Networks
SolarWinds N-able
$4.5 Billion exit$90 Million exitUndisclosed exit
SaaS Product
Manager
Head of SaaS
MarketingKey Account
SalesProduct
ManagerLead
Developer

3. L-SPARK
STARTUP MENTOR PROGRAM

4. MY STORY
2005
The
Developer
2008
The
Manager
2011
The
Salesman
2012
The
Businessman
2014
The
Marketer

5. 2005
The Developer
Retail
Overhauled existing
point of sale
Medical
Wrote software to
support neurosurgeries
Airport
Aircraft mapping system
for control towers

6. 2008
The Manager
Development
Manager
Project
Manager
Product
Manager
Led development team, then managed customer
deployments and finally owned the product
strategy winning the top innovation award.

7. Successfully launched and managed two
products over two years
!
Evangelized products & company globally
at tradeshows & events
!
Won 'most innovative new product'
award from the top industry publication
Product Manager
2010
The Manager
my product

8. 2011
The Salesman

9. Managed key accounts in Canada,
Europe, Middle East and APAC.
Set the record of $1.4 million in sales
for a single qtr (previous $500k).
Sales
2011
The Salesman

10. 2012
The Businessman

11. 2013
The Businessman
SaaS Product Manager
Responsible for "value add" strategy
to increase hardware sales where I
launched a SaaS Business Intelligence
platform to help retailers improve
profitability by 10%.
!
Head of Retail Marketing
Marketed, evangelized & educated
sales team building a hardware &
software sales funnel of $50 million.

12. Inbound Marketing
Corporate Rebranding
Mergers & Acquisitions
2014
The Marketer

13. CORPORATE REBRAND
Value centric
Buyer persona driven
Responsive design
2014
The Marketer

14. 2015
The Marketer
1,000%
increase in
monthly leads
8,000+
Downloads
Highest downloaded marketing
asset in company history
1,800+
Attendees
Highest attendance for
a single webinar webinar
Growth Hacking

15. 2015
The Marketer
Rebranded and launched
2 SaaS startups acquisitions
Generated 1,000 monthly trials resulting
in 80 new customers per month

16. 3Years
SUMMARY2005
The Developer
2008
The Manager
2011
The Salesman
2012
The Businessman
3yrs Software Dev
2.5yrs Product Strategy & Marketing
3yrs Project & Product Management
1yr Key account sales
2015
The Marketer
2yrs SaaS Marketing

17. ALI MAHMOUD
ali.mahmoud.pm@gmail.com
+1.613.808.1618
@alimahmoud_
ca.linkedin.com/in/alimahmoud1
LET'S MEET!