Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
2. @AlexJubien
Mobile Strategist
ThinkMobile.fr
Pioneer of mobile
12 years ago
Apps & Mobile Startups
expert
Previously Head
of Mobile at Viadeo
Previously Head
of Mobile at Deezer
Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor
19. Hotmail
• Founded in 1996 by Sabeer Bhatia & Jack Smith,
immediate Product / Market fit
• Raised 300 K$, spending in billboard & radio ads
• Was growing slowly (10K users)
• Investor Timothy Draper came with an idea…
38. ?
• 2 billions searches on Google per day
• Hot topics for young people - it’s always on
• What if you could predict the trend and
create content on the fly to match it?
42. Virality Is All About Word Of Mouth
• Hard to generate artificially
• Sharing on social networks = digital version of WoM
• Mutual benefit for sharer and viewer
• How psychology behind WoM works
49. Growth: Spread The Love
• Acquisition is not (just) about buying users!
• Organic: Spend 0, Get Some
• Paid: Spend 1, Get 1
• Growth hacked: Spend 1, Get Many!
51. Measure it
• 1 sentence
• 1 conversion rate
• Or maybe 2 for each
52. But we don’t have data!
• 1st, define what you need
• Try to find a way to measure it
• If no data or if not feasible to use it
=> Data don’t talk - people do
56. 1-‐Acquisition People
who
visited
the
SPN
event
page 100
%
2-‐Activation
People
who
registered
on
Eventbrite
People
who
actually
came
up
?
?
3-‐Retention
People
that
are
still
here
/
mid
talk
(some
may
have
run
away
already!)
People
ready
to
come
next
time
?
4-‐Referral People
who
would
recommend
it ?
5-‐Revenue Who’s
gonna
pay
me
a
drink?
:-‐)
57. To listen, you need to ask 1st
(Example from ASO world - App Store Optimization)
65. And on the web?
How to Reduce Churn by 50% and
Increase Customer Happiness with NPS Processes
66. NPS - Net Promoter Score
• Please rate our service from 1 to 10
• How likely are you to recommend our service to your peers?
1 (never) -10 (very likely)
67. Ask people that are likely to
recommend you to effectively do it!
(rating, sharing, testimonial,
referral…)
69. • Symmetric bonuses -
« Give 10£, Get 10£ »
• Streamline and optimize
the whole flow
• Choose the right moment
to push it
Referral Program
Slides - Optimize your referral flow
81. Coming Soon
• Collect leads / email addresses
• You’ll email them at launch
82. People Want What They Can’t Have
Scarce access and curiosity can make it viral
Invite people for earlier access
Invite only!
Elements of a viral launch page
85. Content
• Create value / solve problem for your users
• Mix of your content and curated content
• Blog / SEO
• FB-Twitter-Linkedin-G+ & Slideshare
• Email / Newsletter
86. Email
• Your visitors might never come back
• Convert them into subscribers
• Email Marketing Guide - link
• Content upgrade - link