The Bench is a new marketing agency focused on bonding brands with local communities and cultures. It has 50 employees across offices in diverse cities. The Bench uses research and unconventional strategies to understand target audiences as humans rather than consumers. Its process involves discovery, planning, design/production, analysis, and review. The Bench markets itself through thought leadership, social media, and showcasing its work.

1. THE BENCH
INTRODUCTION & CAPABILITIES OVERVIEW
Prepared by Alex Suazo – Maxime Menant – Carol Burns
CCNY Branding & Integrated Communications
Internal Management Class Project – Final Presentation
Professor Kate Rothen

3. Who We Are
The Bench is a new kind of agency. One that stands
for the people and culture you’re marketing to.
We are the peoples advocate.
A social non-traditional integrated marketing agency
that bonds brands with the right local communities
and cultures.
Come take a seat with us.
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4. Why We Get It
We are no longer living in the old-world of “business to consumer”.
Lines have blurred and your “consumers” need more from you. They want
you to understand them and their cultures. They aren’t robots that just eat,
sleep, and buy your products. We are all humans with emotions.
We’re living in the new-world of HUMAN TO HUMAN.
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5. The Facts
The Bench is an independent agency of 50 employees – or, as
we like to our team – benchers. We work together, on the
same bench, to ensure your brand experience comes to life.
We are anchored in NYC with satellite offices in the most
culturally diverse cities in the US and Europe.
5
Harlem - NYC South Beach, Miami
Canal St. Martin, Paris
Oakland, California
Shoreditch, London
Chicago, Illinois

6. Areas of Expertise
SOCIAL & CONTENT MARKETING
NON-TRADITIONAL GUERILLA MARKETING
• Local Activation
MARKET RESEARCH & ANALYTICS
• Primary/Secondary, Consumer Behavior,
Segmentation, Positioning, Brand name testing,
Web Analytics
IMMERSIVE WORKSHOPS, “Benchshops”
• The Bench provides immersive workshops for
clients with smaller budgets or executive teams
looking for in-house education/development on
multi-cultural or LGBT market research.
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7. Clients
7

8. Ideal Client Mix
8
FINANCIAL VALUE
STRATEGICVALUE

9. We Know Our Strengths & Weaknesses
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STRENGTHS
• Small, independent agency – no holding company to report to.
• Have smart people that specialize in social media, earned
media, etc.
• Large research department to keep up with trends/issues in the
landscape
• Home away from home agency so clients and talent feel
comfortable working with us
• Solid vision of who we are and what we have to offer
• International agency
• Training programs/courses to keep employees up to date with
the industry
WEAKNESSES
• Small, independent agency – reliant on retainer clients or large
scope projects
• Procurement of new clientele
• Lack of steady funding
OPPORTUNITIES
• Ability to easily target LGBT and multicultural
organizations/supporters of these organizations
• Recruit diverse talent with expertise in these fields
• Take on partners and form joint ventures
• Expansion into new markets
• Utilize the digital market
• Use of research to segment LGBT and multicultural
audiences/consumers to further assist with clients needs
THREATS
• Other competitors that specialize in “multicultural marketing”
and specific cultures. Agencies include: Globalhue, Alma DDB,
LatinWorks, The Karpel Group, Target 10, etc.
• Agencies are increasingly integrating what used to often be
separate services, such as digital and shopper marketing, and
now perhaps Hispanic, African American.

10. Overcoming Weaknesses
10
Small, independent agency
Attend all industry events, conferences, etc. to
find grow awareness in the industry; expand
digital presence; never skip the opportunity for
an informational/intro meeting.
Reliant on retainer clients or large scope
projects – procurement of new
clientele challenge
Create infographics & powerful case studies to
attract new clients; take on pro bono project with
clients who let us be "over creative"
with their brands.
Lack of steady funding
Potentially increase cost of sessions and
respectfully increase the number of training
sessions/seminars; find new ways for income;
consider pitching holding company in the future.
WEAKNESS HOW TO OVERCOME

11. Overcoming Threats
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Other competitors that specialize
in “multicultural marketing”
and specific cultures
Focus on recruiting top-tier talent with
expertise in multicultural, or LGBT
marketing.
Agencies are increasingly integrating what
used to often be separate services.
Offer services separately as well as
integrated to give clients the option
for either or.
Agencies that have been around for years,
or that have become renowned for small
wins, already in the market.
Continue to expand portfolio and learn
from industry mistakes to compete with
agency leaders. Take risks moderately.
THREATS HOW TO OVERCOME

12. OUR PEOPLE & KEY ROLES
12

13. The Founding Benchers
There is always an extra seat, for talented people, on 13
ALEX SUAZO
Co-Founder
Chief Digital Officer
Chief Happiness Officer
MAXIME MENANT
Co-Founder
Chief of Unconventional
Strategy
CAROL BURNS
Co-Founder
Head of Market Research

14. Agency Structure
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Chief Digital
Officer
Digital/Social
Director
Digital Strategist
Social Media
Manager
Digital
Coordinator
Chief
Unconventional
Strategy
Creative Director
Creative
Project Manager
Graphic
Designer
Creative
Producer
Production
Assistant
Director, Media
Strategy
Media Planner
Media
Coordinator
Chief Market
Research
Market
Research
Director
Research
Planner
Research
Coordinator
Research
Analyst
Chief
Administration
Officer
Account
Management
Director
Client Lead
Client Manager
Client
Coordinator
HR Director
HR Manager

15. Other Key Benchers: Creative Director
The Bench is looking for a talented Creative Director to come take a seat with us. The Creative Director reports to the Chief of Unconventional
Strategy and interacts with teams cross-agency by managing, motivating and nurturing creative concepts. We want someone who is a creative
jackalope, has a true interest and passion in the Arts and diversity, and that also enjoys the occasional bottomless Sunday brunch (seriously!).
WHAT YOU WILL DO ON THE BENCH
• Participate in new business development, including overseeing presentation development, and attending client pitches when necessary.
• Work with the “Discovery” team to develop smart and engaging creative strategies that respect the clients’ brand and values. Also work
with client managers through the life of client work to ensure consistency in design and production.
• Like a maestro, conduct the creative team throughout the design process, encouraging them to bring their best to their work.
• Manage the agency creative calendar as to ensure there is no overlap in client needs and creative availability, as well as respective
budget(s).
• Support bench partners in the adaptation and activation of campaigns.
• Assist in developing materials for Benchshops and BenchU trainings.
• Lead recruitment of new creative talents and interns to join The Bench when needed.
WHAT IT TAKES TO SIT ON THE BENCH
• Master degree of fine arts or related field; please attach, or include link to, robust portfolio of your best work.
• 6-8 years of experience in a similar position within the agency world.
• Deep understanding and interest of what diversity means.
• You should be able to write like Hemingway or paint like Picasso.
• Knowledge of a second language is preferred as well as a general dislike of dry-cleaned suits. Love a busy Hawaiian shirt? Great!
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16. Other Key Benchers: Client Manager
A Client Manager at The Bench is one of the most important roles in the organization. He/she is the glue that holds our client relationships together.
The Client Manager reports to the respective account director, and manages the relationship between the agency and the client.
WHAT YOU WILL DO ON THE BENCH:
• Manage client expectations including budget, timeline, concerns/issues etc.
• Manage the agency process from scope of work through post-launch analytics for client projects.
• Provide strategic direction and insights after carefully reviewing, researching and analyzing client’s needs and objectives
• Communicate to all stakeholders at each step of any project - work closely with creative, digital, and production teams ensuring smooth and
timely production.
• Travel to client facilities or industry conferences as needed.
• Utilize market research data and field experience to influence business practices
• Host Benchshop seminars and/or BenchU sessions sharing your expertise and best practices.
• While client work is priority, building new relationships and potentially new client(s) is also great. Ask us about our New Client Referral Bonus.
WHAT IT TAKES TO SIT ON THE BENCH:
• A passion for people and diversity.
• An organized and thorough individual who is personable and has great communication and presentation skills, verbal and written.
• Must be decisive and excited to work with a team as well as constantly pushing the best work out of the agency for the client.
• 2-3 years of experience managing and leading multi-faceted projects from beginning to end; budget management preferred, traditional “agency”
experience not a requirement.
• Comfortable in a fast-paced, startup environment where wearing several different hats is normal and encouraged.
• BA in Marking Communications or related field.
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17. Other Key Benchers: Digital Strategist
Don’t apply for this job if you think that hashtagging everything you say makes you “digitally savvy” and/or a “strategist”. The Bench is looking for a strategist that has
been around since the start of “brands on social media”; someone that understands the essence and translation of a brand on an “online” or digital platform (website,
social network, mobile app). Understanding this essence is what keeps our digital strategists grounded but also creative and hungry for something new and exciting.
Our digital strategists report to our Chief Digital Officer and work very closely cross-agency on client work.
WHAT YOU WILL DO ON THE BENCH:
• Define and execute innovative and highly effective digital marketing strategies for our clients.
• Audit client digital footprint and recommend better practices per platform for create a more uniform voice/strategy.
• Utilize digital/behavioral research data and field experience to influence digital practices.
• Provide ongoing strategic counsel in an effort to help meet business and client goals.
• Host Benchshop seminars and/or BenchU sessions sharing your expertise and best practices.
• While client work is priority, building new relationships and potentially new client(s) is also great. Ask us about our New Client Referral Bonus.
WHAT IT TAKES TO SIT ON THE BENCH:
• An itch for sharing things with people; i.e. you probably have a blog you post on at least 1-2/week and/or you share more “life” than selfies on Instagram.
• A self-starter that’s called upon by their friends for “social media” advice on projects, branding, and “online” stuff that they know you know too well.
• Must be decisive and tenacious about great ideas; too often clients might be scared of a strategy that might disrupt their landscape – if you think it will work,
and can prove it, we want you
• 2-3 years of experience managing and leading a brand voice across digital ecosystems.
• Familiarity with all the major online platforms – deep expertise (launched many campaigns) in 1-2 platforms preferred; i.e. Youtube or Pinterest.
• Comfortable with reporting tools and building executive reports post-campaigns to
• An organized and thorough individual who is personable and has great communication and presentation skills, verbal and written.
• Comfortable in a fast-paced, startup environment where wearing several different hats is normal and encouraged.
• BA in Marking Communications, Digital Marketing, or related field.
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18. THE BENCH PROCESS
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19. Our Process
19
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEMtwo
weeks
four
weeks
1-2
weeks
4 – 18
weeks
two
weeks
one
week

20. 20
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
Scoping the work is the very first step in our process. We want
to ensure that the request by the client is clear and that we
establish their current need(s) and expected deliverables.
What is the problem we’re trying to solve? How does the client
think they can solve it, if at all? What is the proposed budget or
NTE number?
DELIVERABLE
• Clear and concise SOW approved by client.

21. 21
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
The “Discovery” step is where we start to get our hands dirty.
We take research and strategy very seriously. For 30 days we drill down on the
client and their needs based on the project that’s been scoped. This discovery
process includes:
• Client Benchshop
• Company history and stakeholder assessment
• Competitive analysis
• Brand analysis
• Customer and market research
DELIVERABLE
From this research process, The Bench will construct a discovery brief containing
final 360-degree strategy for the suggested audience. The document is considered
the official pitch and outlines a dedicated client team, proposed budget and
timeline, and defines “success” via more clearly defined deliverables.

22. 22
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
This internal prep is the official project kick-off. The assigned client
manager works cross-agency with the benchers assigned to the client to
create a detailed project plan with specific dates for deliverables and
responsible parties for those deliverables; internal or external (client).
The client manager also starts gathering/pricing resources needed for the
next phase including any production needs.
Administrative tasks occur as well, including accounts payable
responsibilities like adding the client as a vendor, and creating and
approving a PO for billing and invoicing.
DELIVERABLE
• Detailed internal project plan for client team.
• Final creative brief, media plan, tech spec if applicable.
• High-level project timeline and project development overview for
client presented at kick-off meeting.

23. 23
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
The design and production phase is when The Bench actually
does the work. The timeframe will vary dependent on the scope
of the project and work. The timeline outlined in the prior phase
will guide the cadence of this phase. The client manager will
communicate daily with the client lead, as well as a scheduled
weekly update call for the larger team to keep all parties up-to-
date with status, any obstacles, etc.
DELIVERABLE
Executed project as defined in the final strategy brief .

24. 24
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
The post- launch analysis is where our research and analytics
benchers get to work. Dependent on the project, we measure
the necessary KPI’s (impressions, sign-ups, views) and ensure
that we’ve succeeded based on our previously outlined
definition of success. The research team may also choose to
survey consumer post-launch to gauge their perspective about
the brand and whether it’s changed if at all, and how.
DELIVERABLE
Post-launch analytics and consumer feedback collection brief
prepared to present to client at Post-Launch meeting. This
meeting will set the cadence for future work therefore.

25. 25
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
ANALYSIS
POST
LAUNCH
INTERNAL
POST
MORTEM
The last step in our process is the post mortem internal wrap-up. In this stage, the
client manager, in tandem with a coordinator or intern, gathers the most powerful KPI’s
from the campaign, along with great imagery of the creative/execution.
These assets are uploaded to our intranet where they can be easily accessed for
agency promotion, award submissions, and future reference. The case study is also
uploaded to our website/blog with permission from the client.
The client lead at The Bench will also touch base with the client. If the client wasn’t
looking for an AOR, it is important to nurture the relationship in hopes of future work
and/or potentially choosing The Bench as AOR in the future.
The Bench is not shy about creating and celebrating great work. A post-launch
celebration for the client team, and the client, is also part of this phase. Cheers!

26. MARKETING THE BENCH
26

27. It’s All About The Bench
It is important that The Bench be the focal
point and consistent branding and
marketing around the agency.
We will ensure that there is a mega-Bench
inside each office and/or on the street in-
front of the building, which everyone has
access to:
– All employees take employee ID
pictures on bench
– All new clients take pictures on
bench
– Allow pedestrians to take pictures
and create a flipbook to show
diversity of NYC
27

28. Traditional/Digital Marketing
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#BENCHBRAINSTORMS
LEADERSHIP
AWARDS
ACCESS
SOCIAL MEDIA

29. 29
LEADERSHIP
• Position The Bench and senior staff as award-winning industry
thought leaders via PR, industry events.
• Showcase The Bench’s corporate social responsibility actions and
efforts; volunteering within our local communities; pro-bono work;
The Bench Initiative (re-building broken down parks and adding a
mega-bench).
• Participation and sponsorship of industry conferences such as
Social Media Week, Conference Board, etc.
ACCESS
• Develop and grow prospective client opportunities through targeted
event opportunities; SXSW, Ad Week, Creative Week, Internet Week,
AMA Non Profit Marketing Conference, The North East LGBT
Conference.
• Host networking/panel events at The Bench offices
• Bench Brainstorms on Google Hangout: livestream bi-monthly
brainstorms to show the world the smart creative minds at The
Bench.
• College Tours/Recruitment: Virginia Commonwealth University,
University of Kentucky, Texas at Austin, Miami Ad School, NYC,
University of California.
SOCIAL MEDIA/EMAIL MARKETING
• Build website to showcase work, talent, offices, client
testimonials, awards, and history; SEO.
• Maintain active social media channels including: Tumblr, Twitter,
Facebook, Instagram, Youtube.
• Increase engagement on social via marketing materials such as
white papers and infographics.
• Paid social posts on major announcements such as a new office,
client, white paper, CSR report, etc.
• “On the Bench” newsletter – once a week, or twice a month,
including goings-on at The Bench, what we’re thinking is cool in
the industry etc.
PR & AWARDS
• Press Releases related to client wins and work, research/analytics on
the multi-cultural marketing industry etc.
• Editorials in industry publications
• Entering campaigns and the agency into award shows gives
potential prospects a better view on the caliber of our work. As well
as reaffirm our own successes.
• Potential award shows include: GLAAD Awards, Cannes Lions, Small
Agency Awards, Mosaic Awards (AAF), Advertising Age Hispanic
Creative Advertising Awards

30. Non-Traditional Marketing
30

31. Harlem Proud
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• WHO: The Bench in collaboration with renowned photographer JR.
• WHAT: A partnership series similar to HONY, photograph Harlemites sitting on or
near a mega-Bench installed within their community to showcase the cultural
wealth. The photographs will then be blown-up and hung around Harlem
strategically.
• WHERE: Kicking off in Harlem, The Bench and JR would work together on this
project across all the major communities surrounding The Bench offices around
the world.
• WHY: JR and The Bench share the same mission: celebrating the beauty and
power in diversity.
• WHAT THE BENCH GETS IN RETURN: Massive traditional and social media
exposure via JR’s follower base (Instagram alone - 388K followers), and JR’s
best friends which include Pharell Williams, Spike Lee, etc.

32. Harlem Proud
JR in collaboration with The Bench Agency
32

33. Marketing KPI’s
• Site traffic (page views) and SEO – organic search
• Sales revenue (reaching yearly client revenue goals)
• Social Media reach following, impressions, and organic reach
across channels
• Assessing whether New Biz leads are pro or re-active
• Email marketing subscriptions
• Awards nominated for and awards won
• Industry media impressions
• Social Media impressions based on non-traditional approaches
33

34. NEW BUSINESS STRATEGY
34

35. New Business Objectives
• Increase visibility of The Bench both within
industry and to potential clients
• Increase new business growth across areas
of expertise
• Boost internal communication regarding
agency language and assets for new
business pitches/presentations
35

36. What We Need to Get it Done
• Capabilities Deck (done!)
• Individual Practice Area Capabilities
• Case Studies
• Industry Experience Across The Agency
• Training
• CRM Database
36

37. How We’ll Get it Done
• Prospecting
– Research companies/industries in our sweet spot and
work with practice leaders on outreach
• Search Consultancies
• Get on the RFP lists
• Qualifying/Fielding Calls
• New business qualifying process for all to adhere to
– Provide detailed instructions for fielding a new business
call with important questions to ask and details to obtain
37

38. Sweet Spot Clients
• Clients that know that to truly reach their
audiences they need to get away from
traditional strategies.
• Clients that are active in the local communities
within their major markets.
• Clients that have a separate team or person
and budget that focuses on multi-cultural
marketing.
38

39. Client Revenue Goals - first year
Based on total revenue of $5M
39
3 Anchor Accounts
Above $750K ea.
45% of revenue or >$2.25M
3 Anchor Accounts
Above $300K ea.
25% of revenue or >$1.25M
4 Anchor Accounts
Above $375K ea.
30% of revenue or >$1.5M

40. EMPLOYEE RELATIONS &
INTERNAL GROWTH
40

41. Internal Growth Goals
Our internal growth goals can only be reached by
keeping a well-oiled and tight machine.
We want to maintain, nurture, and grow a happy,
smart, and appreciated work force that are loyal
and trust The Bench, their leaders, and
colleagues.
Remember: we are the peoples advocate. That
advocacy must start from inside The Bench.
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42. We Care About Our Benchers
42

43. Internal Growth Tactics
• Monthly agency-wide conference calls led by the head of each practice area.
• Weekly internal newsletter run by junior staff – it should not have a “top down” feel but should be reviewed by a senior
member. Should also include insight or “a note” from a senior bencher.
• Emails sent out to alert the agency of new hires, promotions, new clients (and who pitched/will work on the business).
• An intranet of resources and archived information; old pitches, staff directory, HR forms, “team day” idea submissions,
profiles of all employees from c-suite executives to entry-level coordinators.
• Recognize employees with internal awards like “Client Manager of the Month”, “Intern of the Summer”, “Miss
Congeniality”, etc.
• Allow for training and career growth via BenchU, tuition reimbursement, sponsor Benchers to attend and travel
conferences, etc.
• “Bench Day”: Every other Friday bring in a caterer, a DJ, speakers from other companies, benchers can showcase
talents and teach other benchers.
• Bench Volunteers: four set volunteer days per year for all employees.
• Employee/Employer Reviews every 90 days to allow for managers to review teams and visa versa, give feedback, and
assist in implementing strategies to be more efficient and effective.
43

44. BenchU
Bench University is an internship and training program
where educational and development training is provided to
current and future benchers.
Benchers learn from The Bench’s finest, industry insiders
and tools, clients, research companies and more.
Lunch at The Bench workshops and trainings include:
– Presentation Skills
– Account Planning or Management Crash Course
– Understanding Consumers
– Brand Leadership
– Research: Utilizing Twitter & Mobile
– Digital Solutions
44

45. PRICING MODEL &
ADDITIONAL REVENUE
45

46. Standard Bill Rates
46
BENCHER SALARY HOURLY EQUIVALENT
OPERATIONS
(~135% of Salary)
HOURLY RATE
CUS $200,000 $96 $130 $226
CDO $200,000 $96 $130 $226
CMR $200,000 $96 $130 $226
Creative Director $150,000 $72 $97 $169
Client Lead, Director $100,000 $48 $65 $113
Director, Media Strategy $100,000 $48 $65 $113
Director, Digital $100,000 $48 $65 $113
Market Research Director $100,000 $48 $65 $113
Digital Strategist $75,000 $36 $49 $85
Creative Producer $75,000 $36 $49 $85
Media Planner $75,000 $36 $49 $85
Research Analyst $80,000 $38 $52 $90
Research Planner $75,000 $36 $49 $85
Graphic Designer $70,000 $34 $45 $79
Creative Project Manager $70,000 $34 $45 $79
Client Manager $65,000 $31 $42 $73
Social Media Manager $65,000 $31 $42 $73
Production Assistant $50,000 $24 $32 $56
Digital Coordinator $45,000 $22 $29 $51
Media Coordinator $45,000 $22 $29 $51
Research Coordinator $45,000 $22 $29 $51
Client Coordinator $45,000 $22 $29 $51
Project Intern $40,000 $19 $26 $45

47. Sample Project
An integrated marketing campaign
with project-based client Max
Brenner.
Objective: launch a new restaurant
on Miami’s Lincoln Road strip.
Project Cost includes:
• 1 month discovery
• 5 months for execution
• 1 month post-launch
• Does not include OOP costs
Cost: $403,477
47

48. Sample Project Bencher Allocation
48
DISCOVERY EXECUTION/LAUNCH POST-LAUNCH
• CUS
• CDO
• CMR
• Client Lead, Director
• Client Manager
• Market Research Director
• Research Analyst
• Research Planner
• Digital Strategist
• Creative Director
• CUS
• CDO
• CMR
• Creative Director
• Client Lead, Director
• Client Manager
• Director, Media Strategy
• Director, Digital
• Market Research Director
• Digital Strategist
• Creative Producer
• Media Planner
• Graphic Designer
• Creative Project Manager
• Social Media Manager
• Production Assistant
• Digital Coordinator
• Media Coordinator
• Client Coordinator
• Project Intern
• Client Lead, Director
• Client Manager
• Social Media Manager
• Media Coordinator
• Research Coordinator
• Client Coordinator

49. Discovery …as its own service
At The Bench, we take research and strategy seriously.
Our discovery process is so rigorous and vital to your brand and business that we offer it as its own service
at a flat rate of $30,000. Our top benchers, including the heads of digital, market research, brand strategy,
and creative, work together for 30 days to drill down to the strategy that will bring the most memorable and
360-degree experience for the community or customer group you’re looking to target.
49
PHASE OF
PROJECT
BENCHER SALARY
HOURLY
EQUIVALENT
OPERATIONS
(~135% of Salary)
HOURLY
RATE
HRS/
MONTH
TOTAL MONTHLY
FEE
CUS $200,000 $96 $130 $226 8 $1,808
CDO $200,000 $96 $130 $226 8 $1,808
CMR $200,000 $96 $130 $226 8 $1,808
Client Lead,
Director
$100,000 $48 $65 $113 20 $2,260
Client Manager $65,000 $31 $42 $73 60 $4,406
Market Research
Director
$100,000 $48 $65 $113 20 $2,260
Research Analyst $80,000 $38 $52 $90 25 $2,260
Research Planner $75,000 $36 $49 $85 24 $2,034
Digital Strategist $75,000 $36 $49 $85 25 $2,118
Creative Director $150,000 $72 $97 $169 25 $4,237
Total Fees $24,997
Bench Profit
(20%)
$4,999
Flat Cost $29,996
30-DAY
DISCOVERY

50. Immersive Benchshops
The Bench provides immersive one or two-day
educational and development workshops for clients and
individuals with small budgets, or executive teams
looking for on-location training, on multi-cultural or LGBT
market research, social and content marketing, and
more.
Whiteboard and brainstorm sessions, accompanied by
breakfast and lunch, are a great way to bring a team
together to develop skills that will ultimately improve
your marketing strategy and business.
• One Day Benchshop - $300 pp
• Two Day Benchshop - $700 pp
• Executive Benchshop On-Location: pricing
contingent on needs and size of group.
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51. THANK YOU.
51