Ladder Life Insurance marketing teardown

1. Homepage
MESSAGING & IMAGERY
TARGETED AT YOUNGER & MORE DISCERNING VISITORS

2. Homepage
SOCIAL PROOF
CUSTOMER TESTIMONIALS & POSITIVE REVIEWS
GIVES THE BRAND MORE CREDIBILITY

3. Homepage
BENEFIT #1 - “FAST & EASY APPLICATION”
This is hitting on one of the common pain points must customers have.

4. Homepage
BENEFIT #2 - “SAVE MONEY”
WITH → REAL-TIME UNDERWRITING

5. Homepage
BENEFIT #3 - “FLEXIBILITY”
THE POLICY CHANGES AS LIFE CHANGES

6. Homepage
MORE BENEFITS & PERKS
GRID LAYOUT FOR EASY SKIMMING.

7. About us
MESSAGING TO APPEAL TO THE
TARGET DEMOGRAPHIC
“Easy”, “Intuitive”, “Affordable”

8. About us
TRUST BADGES
Important for a Startup Life Insurance Co

9. Insurance Calculator
“REAL TIME UNDERWRITING”
Easy to show the cost savings of using Ladder

10. Survey
LEARNING ABOUT THE VISITOR
Collecting data in a playful, low-friction way

11. Survey
Quiz Survey To Qualify Visitors
Collecting data in a playful, low-friction way

12. Survey
Progress Meter &
1 Question per Slide
High-Completion, Low-Abandonment

13. Survey
QUALIFYING QUESTION
High-Completion, Low-Abandonment

14. Survey
TOGGL FEATURE
Delivers A Great User Experience

15. Survey
QUALIFYING QUESTION
High-Completion, Low-Abandonment

16. Survey
REAL TIME UNDERWRITING
Allows user to adjust coverage length and
amount to find perfect monthly price.

17. CONGRATULATIONS SCREEN
Very Tempting to View & Accept Offer

18. FINAL SCREEN AFTER
ACCEPTING OFFER
Clear next action is to view an account