Magento is an open-source eCommerce platform with a 45% market share in Australia and 30% worldwide, used by over 200,000 merchants. It offers both community and enterprise editions, and allows merchants to own rather than rent their solution. Magento is based on an open-source technology stack providing flexibility, scalability, and speed while lowering costs. It has over 6,000 extensions available and a large ecosystem of worldwide and local partners and developers. The next major release will be Magento 2 in late 2014.

1. Prepared by Alexander Levashov, Magenable.com.au
Why select Magento as your eCommerce platform?
Image creidits- Geoffrey Whiteway

2. Magento eCommerce at glance
•Open source eCommerce platform
•45% market share in Australia, 30% worldwide – used by over 200,000 merchants
•“Challenger” in Gatner Magic Quadrant 2014
•Community (free) and Enterprise editions
•Solution that you own rather than rent – no transaction fees – lower cost of ownership
•Since 2011 Magento is part of eBay Inc.
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3. Underlying technologies
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Based on open-source technology stack
Linux
Flexibility
Scalability
Speed
Lower cost of ownership
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4. Selected Aussie Magento merchants
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5. Magento ecosystem
•6,000+ extensions on Magento Connect
•Worldwide
–300+ official partners
–3,500+ certified developers
•Melbourne/VIC
–6 official partners
–37 certified experts (developers and specialists)
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6. Magento roadmap
• Current versions
–Community Edition 1.9.1
–Enterprise Edition 1.14.1
•Next big step – Magento 2 (developer beta - end of 2014)
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7. What can be not easy with Magento?
• It is complex system and requires time to learn
•High-load stores require right architecture and infrastructure
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8. MAGENTO MOST IMPORTANT FEATURES FOR CUSTOMERS
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9. Layered navigation with dynamic filters
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10. Powerful search (EE)
•Auto-complete
•Auto-suggest
•Typo-friendly
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11. Product comparison
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12. Product reviews and ratings
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13. Customer accounts
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•Order history with easy reorder
•RMA (EE)
•Wish lists
•Persistent shopping cart

14. Flexible checkout
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•Multiple payment options
•Multiple shipping options
•Guest checkout
•One page (EE) and accordion check- out

15. MAGENTO MOST IMPORTANT FEATURES FOR MARKETERS
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16. Customer acquisition
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•SEO-friendly
•Integration with many popular eDM systems (extensions)
•Google eCommerce tracking integration
•Google sitemap
•External marketplaces integration (extensions)
•Wishlists

17. Promotional tools-1
•Flexible pricing rules
–Catalogue
–Shopping cart
•Coupons
•Tier pricing
•Special price, MAP
•New items
•Free shipping (with possible min $)
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18. Promotional tools-2
•Up-sell, cross-sell, related products
•Auto-generated coupons
•Customer groups
•Advanced segmentation (EE)
•Dynamic rule-based product relations (EE)
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19. Retention tools
•Abandoned cart report
•Automated email reminders (EE)
•Reward program (EE)
•Private sales (EE)
•Gift registry (EE)
•Store credits (EE)
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20. Flexible product types
•Simple
•Configurable
•Grouped
•Bundle
•Virtual
•Downloadable
•Gift cards (EE)
•Custom options
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21. Site management
•Multiple websites from single instance
•Multiple languages
•CMS
•Batch import/export
•Scheduled import/export(EE)
•Advanced reports
•Flexible admin roles/permissions
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22. Extendibility and customization
•Over 6,000 extensions and design themes
•The most customizable platform
•API for integration with other systems
• Mobile website and app
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23. Need help to plan, scope and implement Magento eCommerce for your business? Talk to us!
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Contacts:
Magenable
Alexander Levashov, Business Director
Phone: +61 (0)401 744 597
Website: www.magenable.com.au
Email: alex@magenable.com.au