Lift11 Presentation
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What do car design and creating businesses have in common?
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Lift11 Presentation
- 1. The New Business Models Designing and testing great businesses @business_design
- 2. ?
- 3. ?
- 4. ?
- 5. ?
- 6. e
- 8. Mike is passionate about a new product idea
- 9. Mike masters all the tools of business
- 16. But...
- 17. “ No business plan survives the first contact with customers Steve Blank ”
- 19. in entrepreneurship we still rely on real-life crash tests which lead to costly failures
- 20. ?
- 21. Sketching
- 23. Prototyping
- 26. Simulation
- 29. Testing
- 33. Could we design business models the way we design cars?
- 34. ?
- 35. But... what really is a business model
- 36. describe your business model to your seat neighbor in 30 seconds!
- 40. 9 Building Blocks
- 41. Customer Segments images by JAM
- 42. Value Proposition images by JAM
- 43. Channels images by JAM
- 44. Customer Relationships images by JAM
- 45. Revenue Streams images by JAM
- 46. Key Resources images by JAM
- 47. Key Activities images by JAM
- 48. Key Partners images by JAM
- 49. Cost Structure images by JAM
- 50. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
- 51. The Business Model Canvas KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS b u i ldi n g blo c k bu ilding b u ildin g blo ck blo c k b u ildin g blo c k b u ildin g KEY building CHANNELS blo c k RESOURCES bloc k bu ilding blo ck b u ildi n g blo c k bui ldin g blo ck COST STRUCTURE REVENUE STREAMS b u i ldi n g building bu ilding bl o c k blo ck block
- 52. e
- 53. h o r re n d o u s u p f ro nt i n st a l l at i o n c o st s b a r re d s o l a r e n e rg y f ro m t a k i n g o f f
- 54. Jigar Shah
- 55. KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS in st a ll a n d m a n a g e s o la r in st a ll atio n s sa le s sola r ene rgy at fixed pri ce - no companies inst allation costs s a le s (e.g. retailers) KEY fo rc e s CHANNELS RESOURCES er 5- 0 ye a r p o w 1 p u rc h a s in g s a g re e m e nts PPA institution al g re e n e n e rg y f i n a n c ia l and private in ve st m e nts i n sti t u tio n s inve sto rs sa le s fo rc e COST STRUCTURE REVENUE STREAMS in st a ll in g a n d m a n a g in g s o la r ma nagement fees in st a ll atio n s
- 56. S u nEdis o n is n ow the la rgest prov ider of so la r p ower i n the US - so ld to MEMC Ele ctro n ic Materia ls i n ’09 fo r USD 200M
- 58. Sketching
- 60. Prototyping
- 63. Every product or technology can lead to five, ten, twenty different business models
- 64. e
- 66. KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
- 67. Selling Licensing Fertilizer Free Franchising Not-For- Cross Profit Subsidies Micro- finance Advertising
- 68. Simulating
- 69. e
- 71. i ng mar ke t Ru nK eep er s o f t wa re Fre e app :rohtua :neercs :neercs :neercs :neercs :neercs development 2 iP h o ne s + M .6K An dro id 98 P h o ne s R u nK e e p e r us e rs s t af f Pro a pp App store and Android store IT i n f ra :tcejorp :tcejorp :tcejorp :tcejorp :tcejorp :etad 400K 100K 800K 2M s t af f a n d s o f t wa r e ad s IT i n f ra a pp s a le s development $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
- 72. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app :rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 2.9M An dro id P h o ne s R u nt neeesp e r Fi K s us e rs s t af f Pl o se s Cra sa pp App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp :etad 41MK 00 100K 82MK 00 2M 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa s sss a le s l pp a le s development $19.99 $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
- 73. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app :rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 88M An dro id 5. P h o ne s R u nt neeesp e r Fi K s us e rs s t af f P l a sabe s CrC luspp o App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp :etad 41MK 00 100K 82MK 00 2M 9 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa psss le sn subscripa le s l p a tio development $19.99 $9.99 4 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
- 74. Testing
- 75. iS e Sng m a r k Et U G Fre e ESS Ru nK eep er s o t wa Geflopm re GUapp Pro dev UESS :rohtua :neercs e nt iP h o ne s10M + An dro id P hUESS G o ne s Fi t E s s GUneSS us e rs Gs t afSS UE f C lub App store and Android S S GUeE stor IGiUEa T nf r S www :tcejorp S :etad 1M 100K 2M 9M s t af f a n d UE a S s o f t wSre G pment GUESS ad s IT i n f ESS GU r a sGscrESion ub U ipt S develo $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
- 76. i ng mar ke t Fre e Ru nK eep er s o f t wa re Pro app :rohtua :neercs development iP h o ne s10M + An dro id P h o ne s Fi t ne s s us e rs s t af f C lub App store and test Android store IT i n f ra www :tcejorp :etad s t af f a n d 1M 100K Learn2M 9M s o f t wa r e ad s IT i n f ra subscription development $4.99 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
- 77. “ Get out of the building and talk to customers Steve Blank ”
- 78. New Fitness Club Membership $4.99/month BUY NOW
- 79. The RunKeeper Club Membership is not yet available.You will be informed about the lunch. Thank You!
- 80. New Model pivot test Learn
- 81. Only when you nailed it...
- 83. !
- 84. One the new entrepreneur is systematic about designing and testing business models.
- 85. Two the new entrepreneur plays with alternative business models to design great ones
- 86. Three the new entrepreneur tests his business model hypotheses with customers before he builds his organization