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Alexander Osterwalder
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I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.
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Business Model Knowledge Fair, Amsterdam
1.
new tools for! BUSINESS
MODEL INNOVATION Amsterdam ‘09:! Alex Osterwalder, PhD! www.businessmodelgeneration.com Twitter: business_design
2.
WHY?
3.
THE WORLD IS
CHANGING
4.
but the world
IS BUSINESS has always changed CHANGING
5.
TECHNOLOGY IS
CHANGING
6.
technology has
BUSINESS IS always changed CHANGING
7.
BUSINESS IS CHANGING
8.
but business IS
BUSINESS has always changed CHANGING
9.
itʼs because
10.
those who canʼt
adapt
11.
disappear
12.
ADVERTISING MUSIC
AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING
13.
BUT
itʼs also about
14.
VALUE CREATION
15.
16.
17.
18.
19.
20.
we need new
methods to understand & craft business models
21.
1980s
22.
[source: M.Porter (1980)
www.provenmodels.com]
23.
2010s
24.
?
25.
FOCUS
26.
FOCUS approach
27.
FOCUS approach
attitude
28.
FOCUS approach
attitude community
29.
A
approach
30.
what is a business
model?
31.
9 BUILDING BLOCKS
32.
the 9 building
blocks of a business model drawings by JAM
33.
the 9 building
blocks of a business model drawings by JAM
34.
the 9 building
blocks of a business model drawings by JAM
35.
the 9 building
blocks of a business model drawings by JAM
36.
the 9 building
blocks of a business model drawings by JAM
37.
the 9 building
blocks of a business model drawings by JAM
38.
the 9 building
blocks of a business model drawings by JAM
39.
the 9 building
blocks of a business model drawings by JAM
40.
the 9 building
blocks of a business model drawings by JAM
41.
the 9 building
blocks of a business model drawings by JAM
42.
PARTNER
KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM
43.
THE BUSINESS MODEL
CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
44.
THE BUSINESS MODEL
CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
45.
who has used
the canvas?
46.
who has used
what worked? the canvas?
47.
who haswhat
what used worked? didn’t? the canvas?
48.
B
attitude
49.
business literature can
be like…
50.
FASHION
51.
52.
53.
54.
55.
BULLSHIT
56.
LONG
MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
57.
LONG
MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
58.
LONG
MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
59.
LONG
MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
60.
LONG
MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
61.
62.
63.
THE BUSINESS MODEL
CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
64.
65.
key is: finding the
appropriate business model
66.
how is that
done?
67.
68.
69.
“
If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. ” Jim Glymph, Gehry Partners
70.
C
community
71.
72.
KERNEL
73.
KERNEL
74.
you have unique
needs – what “modules” have you added to the Canvas kernel?
75.
what modules should
be added to the Canvas kernel?
76.
77.
www.businessmodelgeneration.com
78.
THANK YOU!!
www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog) Twitter: business_design
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