World Usability Day'2017 @ SBU: User Research and UX Design for Improved Quality of Life Universal Design: Creating technology and products that work for everyone

1. ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬
‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﮐﺎرا‬ ‫ﻣﺤﺼﻮﻟﯽ‬ ‫ﺗﻮﻟﯿﺪ‬
‫داودي‬ ‫آﻻء‬

2. ‫ﻫﺴﺘﻢ؟‬ ‫ﮐﯽ‬ ‫ﻣﻦ‬
‫ﮐﺎرﺑﺮي؟‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﭼﺮا‬

3. ‫اﺳﺖ‬ ‫ﻣﺤﻮر‬ ‫اﻧﺴﺎن‬ ‫و‬ ‫ﻣﺤﻮر‬ ‫ﮐﺎرﺑﺮ‬ ، ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬

4. ‫ﮔﻮﯾﺪ‬ ‫ﻣﯽ‬ ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬
: ‫ﺑﺎﯾﺪ‬ ‫ﻣﺤﯿﻂ‬ ‫و‬ ‫ﺧﺪﻣﺎت‬ ، ‫ﻣﺤﺼﻮﻻت‬ ‫ﻃﺮاﺣﯽ‬
•.‫ﺑﺎﺷﺪ‬ ‫ﭘﺬﯾﺮ‬ ‫دﺳﺘﺮس‬ ‫و‬ ‫ﻓﻬﻢ‬ ‫ﻗﺎﺑﻞ‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬
•‫اﻓﺮاد‬ ‫ﺳﻦ‬ ‫و‬ ‫ﻫﺎ‬ ‫ﺗﻮاﻧﺎﯾﯽ‬ ‫ﻋﺪم‬ ‫و‬ ‫ﻫﺎ‬ ‫ﺗﻮاﻧﺎﯾﯽ‬ ‫از‬ ‫ﻧﻈﺮ‬ ‫ﺻﺮف‬
•.‫ﺑﺎﺷﺪ‬ ‫اﻓﺮاد‬ ‫ﻫﻤﻪ‬ ‫ﭘﺎﺳﺨﮕﻮ‬

5. ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﻃﺮاﺣﯽ‬ ‫ﯾﺎ‬ ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻣﻔﻬﻮم‬
•‫ﻣﻬﻨﺪﺳﺎن‬ ‫و‬ ، ‫ﻣﺤﺼﻮل‬ ‫ﻃﺮاﺣﺎن‬ ، ‫ﻣﻌﻤﺎران‬ ‫از‬ ‫ﮔﺮوﻫﯽ‬ ‫ﺗﻮﺳﻂ‬ 1997 ‫ﺳﺎل‬ ‫در‬ : ‫اوﻟﯿﻪ‬ ‫اﺻﻮل‬
.‫آﻣﺪ‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫ﺷﻤﺎﻟﯽ‬ ‫ﮐﺎروﻟﯿﻨﺎي‬ ‫داﻧﺸﮕﺎه‬ ‫در‬ ‫ﻣﯿﺲ‬ ‫روﻧﺎﻟﺪ‬ ‫رﻫﺒﺮي‬ ‫ﺑﺎ‬
•.‫اﺳﺖ‬ ‫درﮔﯿﺮ‬ ‫ﻧﺎﺗﻮاﻧﯽ‬ ‫ﻧﻮﻋﯽ‬ ‫ﺑﺎ‬ ‫ﻧﻔﺮ‬ ‫ﯾﮏ‬ ‫ﻧﻔﺮ‬ 10 ‫ﻫﺮ‬ ‫از‬

6. : ‫اﺳﺖ‬ ‫ﺷﺪه‬ ‫ﻋﺠﯿﻦ‬ ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﺑﺎ‬ ‫ﮐﻪ‬ ‫ﻣﻔﻬﻮﻣﯽ‬
‫ﭘﺬﯾﺮي‬ ‫دﺳﺘﺮس‬

7. .‫اﺳﺖ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﭘﺮوﺳﻪ‬ ‫ﻧﺎﭘﺬﯾﺮ‬ ‫ﺟﺪاﯾﯽ‬ ‫ﺟﺰء‬ ‫ﭘﺬﯾﺮي‬ ‫دﺳﺘﺮس‬

9. ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫اﺻﻞ‬ 7

10. (Equitable Use) ‫ﻣﺨﺘﻠﻒ‬ ‫ﻫﺎي‬ ‫ﮔﺮوه‬ ‫ﺑﺮاﺑﺮ‬ ‫و‬ ‫ﻣﻨﺼﻔﺎﻧﻪ‬ ‫اﺳﺘﻔﺎده‬ (1
•‫ﮐﻨﯿﺪ‬ ‫ﻓﮑﺮ‬ ‫ﮐﺎرﺑﺮان‬ ‫از‬ ‫ﺑﺰرﮔﯽ‬ ‫رﻧﺞ‬ ‫ﻣﻮرد‬ ‫در‬
•(Target User) ‫را‬ ‫ﻫﺪﻓﺘﺎن‬ ‫ﮐﺎرﺑﺮان‬ ‫ﻓﻘﻂ‬ ‫ﻧﻪ‬ ‫و‬ ‫ﻣﯿﮕﯿﺮﯾﺪ‬ ‫ﻧﻈﺮ‬ ‫در‬ ‫را‬ ‫ﮐﺎرﺑﺮان‬ ‫ﻫﻤﻪ‬

11. (Equitable Use) ‫ﻣﺨﺘﻠﻒ‬ ‫ﻫﺎي‬ ‫ﮔﺮوه‬ ‫ﺑﺮاﺑﺮ‬ ‫و‬ ‫ﻣﻨﺼﻔﺎﻧﻪ‬ ‫اﺳﺘﻔﺎده‬ (1
•‫ﮐﺎرﺑﺮان‬ ‫ﺑﺮﺧﯽ‬ ‫ﻧﺎﺑﻮدﺳﺎزي‬ ‫ﯾﺎ‬ ‫ﺟﺪاﺳﺎزي‬ ‫از‬ ‫اﺟﺘﻨﺎب‬
•‫ﮐﺎرﺑﺮان‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﻣﺴﺎوي‬ ‫ﻃﻮر‬ ‫ﺑﻪ‬ ‫اﻣﻨﯿﺖ‬ ‫و‬ ‫ﺧﺼﻮﺻﯽ‬ ‫ﺣﺮﯾﻢ‬ ‫ﺣﻔﻆ‬

12. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2
•. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬

13. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2
•. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬

14. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2
•. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬

15. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2
•. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬

16. (Simple and Intuitive Use)‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫ﺳﺎده‬ (3
•‫ﺷﻮﻧﺪ‬ ‫ﮐﻢ‬ ‫ﻫﺎ‬ ‫ﭘﯿﭽﯿﺪﮔﯽ‬
•‫ذﻫﻦ‬ ‫از‬ ‫ﮐﺎرﺑﺮ‬ ‫ﮐﻤﺘﺮ‬ ‫اﺳﺘﻔﺎده‬ ‫ﺑﻪ‬ ‫ﺳﻌﯽ‬
•‫آﯾﺘﻢ‬ 9 ‫ﺗﺎ‬ 3 ‫ﺷﻨﺎﺧﯽ‬ ‫ﺗﺌﻮري‬

17. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4
(Perceptible Information)

18. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4
(Perceptible Information)

19. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4
(Perceptible Information)

21. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4
(Perceptible Information)

22. (Tolerance for Error)‫ﺧﻄﺎﭘﺬﯾﺮي‬ ‫ﮐﺎﻫﺶ‬ (5
•‫ﺑﺮاي‬ ‫ﭘﺬﯾﺮي‬ ‫ﺑﺎزﮔﺸﺖ‬ ‫ﺟﺎي‬ ‫ﺑﺎﯾﺪ‬ ‫ﭘﺲ‬ ‫ﻧﻤﯿﮑﻨﯿﻢ‬ ‫ﻃﺮاﺣﯽ‬ ‫اي‬ ‫ﻫﺴﺘﻪ‬ ‫ﺗﮑﻨﻮﻟﻮژي‬ ‫ﺑﺮاي‬ ‫ﻣﺎ‬
.‫ﺑﺎﺷﯿﻢ‬ ‫داﺷﺘﻪ‬ ‫ﮐﺎرﺑﺮاﻧﻤﻮن‬

23. (Tolerance for Error)‫ﺧﻄﺎﭘﺬﯾﺮي‬ ‫ﮐﺎﻫﺶ‬ (5
•‫ﻧﻔﺮ‬ ‫ﯾﮏ‬ ‫زن‬ 200 ‫ﻫﺮ‬ ‫از‬ ‫و‬ ‫ﻧﻔﺮ‬ ‫ﯾﮏ‬ ‫ﻣﺮد‬ ‫ﻧﻔﺮ‬ 12 ‫ﻫﺮ‬ ‫از‬ : ‫ﮐﻮررﻧﮕﯽ‬ ‫ﺷﯿﻮع‬

24. (low physical effort) ‫ﻓﯿﺰﯾﮑﯽ‬ ‫ﺗﻼش‬ ‫ﮐﻤﺘﺮﯾﻦ‬ (6

25. ‫اﺳﺘﻔﺎده‬ ‫و‬ ‫دﺳﺘﺮﺳﯽ‬ ‫ﺑﺮاي‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﻀﺎي‬ ‫و‬ ‫اﻧﺪازه‬ (7
(Size and Space for Approach and Use)
•‫در‬ ‫ﮐﻪ‬ ‫ﻣﯿﮕﯿﺮد‬ ‫را‬ ‫ﭘﯿﮑﺴﻞ‬ 76 ‫ﺗﺎ‬ 60‫ﺣﺪود‬ ‫ﮐﻪ‬ ‫ﻣﺘﺮ‬ ‫ﺳﺎﻧﺘﯽ‬ 2 ‫ﺗﺎ‬ 1.6 ‫ﺣﺪود‬ ‫اﻧﺴﺎن‬ ‫اﻧﮕﺸﺖ‬
.‫دارد‬ ‫اﻫﻤﯿﺖ‬ ‫ﻣﻮﺑﺎﯾﻞ‬ ‫ﻫﺎي‬ ‫ﻃﺮاﺣﯽ‬

26. ‫؟‬ ‫ﮐﺎرﺑﺮي‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاح‬
•‫ﺣﻞ‬ ‫راه‬ ‫اراﺋﻪ‬
•‫ﻧﯿﺴﺖ‬ ‫ﻣﺤﺼﻮل‬ ‫زﯾﺒﺎﯾﯽ‬ ‫ﻫﺪف‬
•‫ﺑﺮﺳﺪ‬ ‫ﻫﺪﻓﺶ‬ ‫ﺑﻪ‬ ‫ﺑﺎﻻ‬ ‫ﮐﺎرﺑﺮدﭘﺬﯾﺮي‬ ‫ﺑﺎ‬ ‫و‬ ‫ﺳﺮﯾﻊ‬ ، ‫ﮐﺎرﺑﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫از‬ ‫ﻫﺪف‬

27. •‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫اﯾﻦ‬ ‫ﮐﺎرﺑﺮي‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻣﺘﺨﺼﺺ‬ ‫ﯾﮏ‬ ‫ﮐﺎر‬ ‫زﯾﺒﺎﯾﯽ‬
•‫و‬ ‫راﺣﺖ‬ ‫آن‬ ‫ﺑﺎ‬ ‫ﮐﺎر‬ ‫و‬ ‫ﺑﺎﺷﺪ‬ ‫داﺷﺘﻪ‬ ‫اﺳﺘﻔﺎده‬ ‫ﻗﺎﺑﻠﯿﺖ‬ ‫و‬ ‫اﻋﺘﻤﺎد‬ ‫ﻗﺎﺑﻠﯿﺖ‬ ، ‫ﺑﺎﻻ‬ ‫ﮐﺎراﯾﯽ‬ ‫ﻣﺤﺼﻮﻟﺶ‬
‫ﺑﺎﺷﺪ‬ ‫ﻟﺬﺗﺒﺨﺶ‬
•‫ﺑﻮد‬ ‫ﺧﻮاﻫﺪ‬ ‫ﻣﻌﻨﺎدار‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﯾﮏ‬ ‫آن‬ ‫ﻧﺘﯿﺠﻪ‬

28. •‫ﺑﯿﺎوري‬ ‫ﯾﺎد‬ ‫ﺑﻪ‬ ‫را‬ ‫ﺧﺎﻃﺮه‬ ‫ﯾﮏ‬ ‫ﺷﻮﻧﺪ‬ ‫ﻣﯽ‬ ‫ﺑﺎﻋﺚ‬ ‫ﮐﻪ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﺗﺠﺎرب‬ ‫اﺻﻞ‬ ‫در‬
•.‫اﺳﺖ‬ ‫ﺧﻮب‬ ‫ﺗﺠﺮﺑﻪ‬ ‫اﯾﺠﺎد‬ ‫و‬ ‫رﺿﺎﯾﺖ‬ ‫ﻫﻤﺎن‬ ‫ﺷﻮد‬ ‫وﻓﺎدار‬ ‫ﮐﺎرﺑﺮ‬ ‫ﺷﻮد‬ ‫ﻣﯽ‬ ‫ﺑﺎﻋﺚ‬ ‫ﮐﻪ‬ ‫ﭼﯿﺰي‬

29. •.‫ﻧﯿﺴﺘﻨﺪ‬ ‫اﺳﺘﺎﻧﺪارد‬ ‫ﻓﺮﻣﺖ‬ ‫ﯾﮏ‬ ‫از‬ ‫ﮐﺎرﺑﺮان‬
•. ‫ﻫﺴﺘﻨﺪ‬ ‫ﻣﺘﻔﺎوت‬ ‫دﻣﻮﮔﺮاﻓﯿﮑﯽ‬ ‫اﻃﻼﻋﺎت‬ ‫و‬ ‫ﻫﺎ‬ ‫ﭘﺮﺳﻮﻧﺎ‬ ‫ﺑﺎ‬ ‫ﮐﺎرﺑﺮان‬
.‫ﺷﻮﻧﺪ‬ ‫دﯾﺪه‬ ‫ﺑﺎﯾﺪ‬ ‫ﻣﺤﺼﻮل‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻨﮕﺎم‬ ‫ﺑﻪ‬
‫ﻣﺤﺼﻮل‬ ‫ﯾﮏ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻨﮕﺎم‬ ‫ﺑﻪ‬

31. ‫ﭘﺮﺳﻮﻧﺎ‬
•.‫ﻣﺎﺳﺖ‬ ‫ﮐﺎرﺑﺮ‬ ‫از‬ (! ‫واﻗﻌﯽ‬ ‫اﻣﺎ‬ ‫)ﺧﯿﺎﻟﯽ‬ ‫ﻧﻤﺎﯾﻨﺪه‬ ‫ﭼﻨﺪ‬ ‫ﯾﺎ‬ ‫ﯾﮏ‬
•‫ﻧﯿﺎزﻫﺎ‬
•‫اﻫﺪاف‬
•‫ﻋﻼﯾﻖ‬

32. •‫دﺳﺘﺮس‬ ‫ﺗﻮاﻧﺎﯾﯿﻬﺎﺷﻮن‬ ‫و‬ ‫ﺳﻦ‬ ‫از‬ ‫ﻧﻈﺮ‬ ‫ﺻﺮف‬ ‫ﮐﺎرﺑﺮان‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﺷﺪه‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻣﺤﺼﻮل‬ ‫آﯾﺎ‬
‫ﭘﺬﯾﺮه؟؟؟‬
•‫اﺳﺖ؟‬ ‫ﺷﺪه‬ ‫ﮔﺮﻓﺘﻪ‬ ‫ﻧﻈﺮ‬ ‫در‬ ‫ﺟﻮاﻧﺐ‬ ‫ﺗﻤﺎﻣﯽ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻨﮕﺎم‬ ‫ﺑﻪ‬ ‫آﯾﺎ‬
•‫ﻣﺤﺼﻮل‬ ‫ﻧﮕﺰارﯾﻢ‬ ‫را‬ ‫ﻣﺤﺼﻮل‬ ‫اﺳﻢ‬ ‫و‬ ‫ﮐﻨﻨﺪ‬ ‫اﺳﺘﻔﺎده‬ ‫ﺑﺘﻮاﻧﻨﺪ‬ ‫اﻓﺮاد‬ ‫ﻫﻤﻪ‬ ، ‫ﻣﺤﺼﻮﻻت‬ ‫از‬
.‫ﻧﮑﻨﻨﺪ‬ ‫را‬ ‫دﯾﮕﺮان‬ ‫از‬ ‫ﺟﺪاﯾﯽ‬ ‫اﺣﺴﺎس‬ ‫ﺗﺎ‬ ‫ﻧﺎﺑﯿﻨﺎﯾﺎن‬ ‫ﻣﺨﺼﻮص‬

33. •‫آﻣﺪه‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫دﯾﺠﯿﺘﺎل‬ ‫و‬ ‫ﻓﯿﺰﯾﮑﯽ‬ ‫ﻓﻀﺎﻫﺎي‬ ‫در‬ ‫ﻧﮕﺮﺷﯽ‬ ‫و‬ ‫ﻣﺤﯿﻄﯽ‬ ‫ﻣﻮاﻧﻊ‬ ‫ﺣﺬف‬ ‫ﺑﺮاي‬
•‫اﻧﺪ‬ ‫ﮐﺮده‬ ‫اﻣﻀﺎ‬ ‫را‬ ‫آن‬ ‫ﮐﺸﻮر‬ 159 ‫و‬ ‫ﺗﺼﻮﯾﺐ‬ ‫ﮐﺸﻮر‬ 157
•.‫ﺑﺎﺷﯿﻢ‬ ‫ﮐﻨﻨﺪﮔﺎن‬ ‫اﺟﺮا‬ ‫از‬ ‫ﺑﻠﮑﻪ‬ ‫ﮐﻨﻨﺪﮔﺎن‬ ‫اﻣﻀﺎ‬ ‫از‬ ‫ﺗﻨﻬﺎ‬ ‫ﻧﻪ‬ ‫ﻣﺎ‬ ‫اﺳﺖ‬ ‫اﻣﯿﺪ‬
(CRPD)‫ﻧﺎﺗﻮان‬ ‫اﻓﺮاد‬ ‫ﮐﻨﻮاﻧﺴﯿﻮن‬

34. –Jason Fried
“it's simple, until you make it complicated.”

35. ‫داودي‬ ‫آﻻء‬
aladavoudi@gmail.com
a.davoudi@digikala.com
digiux.com
linkedin.com/in/aladavoudi