This document discusses trends in mobile device usage. It notes that while there are 7.1 billion people in the world, 4 billion use mobile phones but only 3.8 billion use toothbrushes. It provides statistics showing that the majority of young adults now own smartphones and that mobile data usage increased 89% from 2010 to 2011. The document suggests that mobile devices are becoming the central hub for many daily activities and services.
24. InIn Japan,
Japan, people have
People have been using mobile
been using their NFC
devices to pay for
to pay for about an year now
goods and services.
25. See Ad
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15 Seconds
All on ONE device
36. Google+ provides ideal visual
content format to showcase
brand imagery
Great visual content format
Animation capability
Unique way to follow brands
37. Full use of real estate
2nd most popular user base
Extreme customizability for
brands
Most of Hollywood uses it
38. New and fresh way of displaying content
1Billion user base – Most revenue comes from ads
39. TEREST
pinterest is perhaps
t h e u lt i m at e p ro o f
tPinterest is perhapstthe t
h at v i s ua l co n e n
iultimate. proof that visual
s kinG
content and design
A user stream filled with engaging
images curated
KING
excellence is from websites,
blogs, and occasionally users
themselves.
Organized by consumer passion
points: fashion, travel, food,
decorating, etc.
Content filled with branded
images curated from
websites, blogs and users
themselves
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47. Scrambled eggs time?
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Once upon a time, there was
Phone
Messaging
an egg, his dream was to be
boiled.
His name was Humpty,
Oh humpty was a jolly good
Calculator
Scrambled
egg
chap.
Humpty and his good friend
( You guessed it! ) Dumpty
were sitting on a wall one
day....
Music
Sky
Drive
Favorites