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Mobile Mega Trends to Change the World

  1. 1. Mobile beyond
  2. 2. There are 7.1 BILLION people on the planet 4 Billion of them use a mobile phone Only 3.8 BILLION of them use a toothbrush
  3. 3. There are 7.1 BILLION people on the planet 4 Billion of them use a mobile phone Only 3.8 BILLION of them use a toothbrush #Disgusting.Fact
  4. 4. 91% of adults have their phones within arms length
  5. 5. There are 5X as many cellphones in the world as there as PCs
  6. 6. The majority of 25-34 and 18-24 year olds now own smartphones 64% and 53% respectively
  7. 7. Nielsen reported an 89% Increase in mobile data usage between 2010 and 2011
  8. 8. Time spent on mobile apps is largely dominated by games 49% and social networking 30%
  9. 9. ATE MOBILE IS IMMEDI Your     gonna   d   e Get  K.O
  10. 10. A user experience to invite people, make people fall in love with. Seamless DESIGN
  11. 11. DESIGN BETTER
  12. 12. Content + Design = Awesome Mobile Experience
  13. 13. Experience Ecosystems telecoms + internet convergence is leading to experience ecosystems Uniquely innovate
  14. 14. Super high specifications on mobile is the next thing, already is.. Super Specs Territory
  15. 15. LG Optimus G Samsung Series 5 Notebook Qualcomm Snap Dragon S4 Pro Quad Core Intel Core™ Dual core i5-3210M @ 1.5Ghz @ 2.6Ghz 4.7 Inch Display 300ppi 15.6 Inch Display 100ppi
  16. 16. Then again, some applications need it
  17. 17. Bandwidth and Speed Available bandwidth will get impossibly fast, don’t know what we will do with it
  18. 18. We continue to see a rise in speeds but nothing revolutionary has really showed up
  19. 19. is THEE thing
  20. 20. Everyday broadband 10Mbps Max
  21. 21. That is exactly 100 times faster than todays fastest
  22. 22. Function Touch, gesture and speak revolution
  23. 23. NFC technology is driving this revolution
  24. 24. InIn Japan, Japan, people have People have been using mobile been using their NFC devices to pay for to pay for about an year now goods and services.
  25. 25. See Ad }   Download coupon Redeem 15 Seconds All on ONE device
  26. 26. Safer than carrying cash
  27. 27. 4 Billion Mobile phone users 1 Billion bank accounts worldwide
  28. 28. 4 Billion Mobile phone users Change is coming 1 Billion bank accounts worldwide
  29. 29. C L biggest shift Cloud storage is the in technology O U D
  30. 30. Seamless Synchronization
  31. 31. You are at all times connected, and your data is available on all devices
  32. 32. You can even pick where your data and “servers” reside
  33. 33. Social networks have become social media
  34. 34. Google+ provides ideal visual content format to showcase brand imagery Great visual content format Animation capability Unique way to follow brands
  35. 35. Full use of real estate 2nd most popular user base Extreme customizability for brands Most of Hollywood uses it
  36. 36. New and fresh way of displaying content 1Billion user base – Most revenue comes from ads
  37. 37. TEREST pinterest is perhaps t h e u lt i m at e p ro o f tPinterest is perhapstthe t h at v i s ua l co n e n iultimate. proof that visual s kinG content and design A user stream filled with engaging images curated KING excellence is from websites, blogs, and occasionally users themselves. Organized by consumer passion points: fashion, travel, food, decorating, etc. Content filled with branded images curated from websites, blogs and users themselves 6
  38. 38. Internet of things The transformation from the information age to a connected age
  39. 39. Full PC experience is a click away
  40. 40. HTML 5, CSS3 the lot…
  41. 41. E C Mobile is just one part of a much O Larger interconnected eco-system S Y S T E m
  42. 42. {   Media cannot exist in isolation, it exists within a set of cooperative systems }  
  43. 43. Instant  Video   cloud  player  
  44. 44. Apps There is simply an app for everything
  45. 45. Scrambled eggs time? :  -­‐  )   Once upon a time, there was Phone   Messaging   an egg, his dream was to be boiled. His name was Humpty, Oh humpty was a jolly good Calculator   Scrambled  egg   chap. Humpty and his good friend ( You guessed it! ) Dumpty were sitting on a wall one day.... Music   Sky  Drive   Favorites  
  46. 46. And  there  are  millions  of  these….  
  47. 47. 26,000,000,000 iOS app downloads so far and counting ………………..…01 ………………..…09 Android app downloads so far 11,000,000,000 ………………..…17 …………………….07 …………………125 …………………198 …………………….18 …………………379 …………………….42 …………………578 …………………741 …………………….98 ………………..1989 ……………………189 ………………..3972 ……………………821 ………………..5794 …………...……..1690 ………………..8890 ………………19902 ……………….....2892 ………………23513
  48. 48. - Hardcorespecs has completely changed the arena G A MI N G
  49. 49. THE MAJORITY OF NEW GAMERS ARE CASUAL GAMERS 2011 79 MILLION
  50. 50. MOST OEMS ARE DARN SERIOUS
  51. 51. I Isf i e Oh, just n hd j tis u finished Modern Combat 2 o ! Dal2 i b
  52. 52. Ma,o f i e Man, Youu is d ny n h finished Modern Combat 2, o , Dal2 i that’s b awesome!! r t ta' e ! ht g a s
  53. 53. I feeleg a Ielr t fawesome! e!
  54. 54. Game Over!
  55. 55. Search engines will be replaced by answer engines – Steve Wozniak EVERYTHING via Dictation
  56. 56. A whole new perception of looking at things
  57. 57. SMARTPHONES WILL BE THE HUB OF EVERYTHING
  58. 58. THE FUTURE IS THISCLOSE
  59. 59. Cheers!      /akash.shrivastava.908   /in/akashshrivastava  

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