The document outlines three digital business strategies: search engine optimization (SEO) which involves optimizing website content for search engine rankings through keyword research, on-page optimization, and link building. Pay-per-click (PPC) advertising running targeted ads on search engines and social media by bidding on keywords and optimizing campaigns for conversions. Content marketing creating engaging content like blog posts, videos, and infographics to attract and retain customers.
1. BUSINESS
DIGITAL
STRATEGIES
SEO
Optimizing website
content for higher
search engine
rankings. Keyword
research, on- page
optimization, and
link building.
PPC
Running targeted
ads on search
engines and social
media platforms.
Bidding on
keywords and
optimizing ad
campaings for
conbersions
CONTENT MARKETING
Creating valuable
and enganging
content to attract
and retain
customers. Blog
posts, videos,
infographics, and
social media
content
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