Local store marketing in companies with several locations can be a challenge. Being active in the community takes time and effort. Here are 12 tips to help make this your LSM pay off in a big way!

1. 12 Grass Roots Ideas to
Skyrocket your Local
Store Marketing Efforts
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2. Are you looking for innovative ways to
establish a grass roots connection
between your business and your local
neighborhood? Here are a few tips on how
to boost your local store marketing.

3. CALENDARS AND PENS FOR CUSTOMERS
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One of the best ways to
spread word about your
business is by giving away
free items. In particular,
freebies such as pens and
calendars are widely used and
often prominently exposed by
customers in their homes and
offices, making them a great
grass roots idea for marketing.

4. LOYALTY PROGRAM
A great way to infiltrate a local
market and compete with more
recognized brands with a national
presence is by establishing a
loyalty program. The type of
program depends on your
business, but it could range from
being as simple as a stampable
paper card to a plastic card
allowing the customer to
accumulate points.
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5. ADVERTISING FLAGS
Sometimes establishing a
presence in your local market
requires making a physical mark.
When a local bakery wanted to
make a splash with their grand
opening, a row of advertising
flags was just the thing to get
them noticed. Instead of potential
customers driving right past their
location, they noticed them and
stopped in.
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6. VEHICLE ADVERTISING
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Placing your brand and the name of your company on your
vehicles is a great way to spread knowledge of your business
around town. Make sure to add a catchy slogan which reveals
what your company is all about and include your website or
Facebook page link so that people can look into your range of
products or services.

7. Have your employees wear t-shirts with your company’s logo
or a catchy slogan that will catch your customers’ attention.
As your brand expands, customers will start wanting to
purchase your shirts, giving your business exposure to an
even wider circle of people.
T-SHIRTS
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8. THEMED DAYS
A great way to attract new
customers and retain the existing
ones is by establishing themed
days. For instance, you could
introduce a discount for senior
citizens on certain days of the
week, a back-to-school discount
once a year or even giveaways
on certain occasions that are
relevant for your business.
Because any day is a good day
to celebrate.
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9. ESTABLISH A CONNECTION WITH
A LOCAL CHARITY
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Charity work is a great way to give back to the
community as well as establish a connection
between you/your employees and locals. You
might choose to organize a food drive, give a
percentage of your profits to a specific charity
or feature a charity in your local business by
collecting donations.

10. BUY AD SPACE IN A LOCAL PAPER
One of the best ways to infiltrate
a local market is by promoting
your business in the local paper.
You could either do so in the
traditional way — by buying ad
space — or by sending your
products to the relevant news
department for review. That way,
a news editor might decide to do
a feature about your business or
your products, putting you in the
spotlight.
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11. 9 Star power is a very effective marketing tool. Its primary benefit is
that it draws in potential customers — the celebrity’s fans — who
normally might not have come to your store. This allows them to
explore your business’ products first-hand and potentially widens
your customer base.
Look for local chefs, children’s book authors or even local performing
arts groups.
INVITE A LOCAL CELEBRITY TO YOUR STORE

12. SAMPLES
A great way to give people a chance to try your
products is to give out samples. There are various
ways to do this, from giving them away to
customers in front of your store to collaborating
with non-competing brands in the neighborhood to
give them away to their customers. In any case,
samples are a great way to have people try your
products without having to physically come in to
your store. When it comes to grass roots ideas,
samples, take a front seat.
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13. Depending on the type of
business you’re running, an
innovative way to draw
attention to your business is
through street art. For
example, stencils on the street
asphalt in your neighborhood
are a cheap and effective
grass roots marketing tool.
Also, decorating the facade of
your store with street art can
be a good way to attract
attention to your business.
STREET ART
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14. PARTICIPATE IN A LOCAL MARKET
Local markets are periodic events
that enable small, local
businesses to showcase their
products and expand their
customer base. Ask around when
your next local market is going to
be held and find a way to
incorporate your products or
services. And, any grass roots
ideas list wouldn’t be complete
without mentioning the power of
videos. Consumers love videos.
So whether its playing at your
location or just posted on your
Facebook page, videos get you
noticed.
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15. For more out of the box ways to market
your company to the local community
visit http://AirAdPromotions.com
#GetNoticed #RethinkYourMarketing