2. Since the launch of the Google search engine in the nineties, they
have been following an algorithm designed to sort sites and rank them
according to a specific approach within the search results. Note that
this algorithm is always subject to updating by the company, which
leaves companies in an endless race trying to adjust their websites to
match SEO factors. The updates that Google adds to this algorithm
are updates related to the latest web technologies, as the web world is
witnessing great developments, especially during the past five years.
During the past 19 years, Google has updated its search
algorithm more than 150 times in order to be able to keep
pace with developments in technology and websites, in
addition to user behavior. Some of the factors of this
algorithm during what are known as “SEO dark periods”
are now considered spam, for example, excessive use of
keywords. But now in 2019, this algorithm has evolved
thanks to these updates, to form a sophisticated and
complex algorithm as well. This algorithm ranks and sorts
sites, while Google provides recommendations and advice
on important points and practices that site owners should
follow. In this article, we will talk about some of these
factors that help you raise your site’s ranking, and they are
effective factors for 2019
.
Improve your blogging profit
Search Engine Optimization Factors
Before starting to talk about these factors, you should know
that these factors are periodically updated, and their main
goal is to provide the content that users of the Google search
engine search for. After taking this into consideration, you will
be able to understand the importance and purpose of each of
these factors.
3. 1. Content
2. Website speed
3.Secure your site with HTTPs
Content:
“
Content is king” This has been a popular saying since 2011,
with the launch of the Panda update, which works to combat
poor quality content. Where it sends the so-called “Crawler” to
check the content of the sites, and if it finds a site that
contains bad content, this will lead to a low ranking of this site
in the searchresults, and this is because Google does not
want to display results to users of bad quality.
After the launch of this update and in late 2012, specialists,
digital marketing pioneers and content makers started talking
about the importance of content, and from here the era of
“content marketing” began. Note that content marketing is not
one of the fields that have emerged recently, but it was
already used, whether for online marketing or traditional
marketing, but it was aimed at creating content that answers
users' questions.
If you are planning to launch a website, make sure you have a
clear strategy in terms of content and implementation. And if
you already have a site, we recommend that you do a full
content review to make sure you cover all the questions and
inquiries you may receive from customers and users.
As you work on your content creation strategy, be sure to
cover the following elements:
4. Relevance:Make sure that there is a link between the
content of the site and the audience - visitors and
followers -. If this connection exists, they will start
interacting with the content, such as reading it, sharing it
with others or adding it with favourites.
Value:Everyone can write content, but you'll only get
appreciation and engagement fromvisitors if it's valuable
and delivers what they're looking for
.
Content dedicated
to achieving an objective, such as sales.
This type of content combines the importance of “relevance”
and “value”, usually used in the content of e-commerce sites,
to convert visitors and users into customers and customers.
What is required to create such content is not difficult, all you
have to do is provide enough details about your products and
be sure to add pictures that show the sizes and dimensions of
these products. Providing these things will help answer a lot
of visitors' questions about your products.
.
Improve your blogging profit
Site speed
In this revolutionary era, where everything
around us is developing at a high speed,
whether technological developments or recent
discoveries, do not forget the speed of page
loading. Consider yourself the user and you
use the Google search engine to search for a
5. topic and click on one of the results and wait
for the page to load, but how long will you
.
Improve your blogging profit
wait? Eventually, you will get bored and return
to the results page.
According to the Google report, the speed of loading
pages on mobile phones should be between one and
three seconds, and if it exceeds this limit, the bounce rate
will increase to 90%. To improve site performance and
increase page load speed, you can use the following tools:
GTmetrix
GTMetnx is a site speed test tool, provided by GT.net, that
measures site speed using both PageSpeed and Yslow,
and each of them will provide you with items to improve or
fix on your site.
(
Test my site (Google
Test my site is a tool developed by Google for web
developers, which enables them to choose their sites and
view a detailed report in PDF format that is sent via email.
Web page test
Webpagetest is another great tool for testing websites speed,
and it has a number of advantages over the previous tools.
You can use this tool to compare your site's speed to that of
6. your competitor's and display the results of the comparison as
a video or timeline.
Secure your site with HTTPs
HTTPs is a security protocol responsible for
sending and receiving requests between a web
server and a visitor's browser. Google pays
close attention to its reputation, which is why
they decided to display more sites that use an
ssl certificate among the search results.
Therefore, Google considers HTTPs as one of
the site ranking factors, and it is also clear from
the site ranking factors report provided by
SEMRush that secured and secured sites rank
higher in search results.
. Improve your blogging profit