2. CONFIDENTIAL2
predictive relationship marketing platform
built for everyday, high volume marketers helping them discover
and engage with the individual in every customer across all
channels in real-time
prescribes targeted multi-channel programs and measures
results to help marketers build long-term profitable relationship
with their customers
easy to use, open and highly scalable cloud based platform
powered by patent pending machine learning algorithms and
data management platform
3. Predicted lead
conversion
Welcome-2nd
order offer by
product
High predicted
LTV
Product interest-
browsed
Product interest-cart
Product interest-
purchase
Behavioral clusters
(AOV)
Brand clusters
Need clusters
Single category
High value at-risk
customers
Disengaged
customers
High return
complainers
Need based cluster
reactivation
High value-High Size
of wallet customers
new growth at-risk lapsed
What if you could target with
precision?
4. Data Science can be really hard,
really slow and really expensive
of marketers want to learn SQL
0%
5. 20% optimized media spend
15% customer lifetime value
3% increase in margin
AgilOne manages all the hard parts
of predictive marketing for you
Data Management
• Marketing-focused data
model
• Automated data cleansing
and maintenance
Predictive Analytics
• 400 metrics
• 10 predictive models
• 3 behavioral models
• Custom model support
Campaign Execution
• Business intelligence
• Campaign automation
• Real-time targeting
• Robust Real-time API
Platform
6. Security
• PCI DSS 2.0 compliant
• Safe Harbor compliant
• SSAE16 compliant
Elastically scalable
• Standardize 50 million
records/hour
• De-dupe 30 million
records/hour
Power
Alerts
Metrics Pathways 360 Profiles
Internal Data
Transaction
Customer
Product
Service Provider Data
Email
Web Data
SF.com
Reviews
3rd Party Data
Data.com
D&B
Weather
Prospect Lists
Actions
Platform
Data
Management
Predictive
Analytics
Campaign
Execution
Leave the data science to AgilOne
so you can focus on marketing
7. 7
START SMALL
BIG
AND SUCCEED
AgilOne Email
AgilOne Digital
AgilOne Enterprise
Personalize email
content and frequency
Personalize email &
web ecommerce
Personalize multi-channel
marketing experiences
8. 9/20/2013 AGILONE CONFIDENTIAL
An Online Outdoor Retailer …
Moving away from batch-n-blast towards
personalized product content, using both
purchases and web browsing
behavior, increased email revenues 122%
annually.
Here is what amazing looks like
9. Here is what amazing looks like
9
Offered concert tickets based on where
you live and what artists you tagged
and other artists predicted to be similar,
and achieved a 4x return on investment
An Online Ticket Vendor …
10. An Online Pet Store …
9/20/2013 AGILONE CONFIDENTIAL
With surgical discounts and free
shipping for newbies gained 18% more
sales from repeat buyers.
One time buyers make up more than
half of customers as 70% of first time
customers never come back.
Here is what amazing looks like
11. A Jeans Manufacturer …
9/20/2013 AGILONE CONFIDENTIAL
Grew revenues by 7% using behavioral
customer clusters and product
recommendations.
Personalized emails resulted in 20%
reactivation of inactive customers; 100% more
click-through rate and 50% more response rate.
Here is what amazing looks like
13. AgilOne Data Management provides real-time
clean, standardized, de-duped customer data
CONFIDENTIAL13
input preparation standardization dedupe & linkcleanse/enhance
Referential Integrity
Data Audit Checks
Outlier Detection
Imputations
AKA Dictionary
Middle Name Parsing
Company Name Parsing
Abbreviations AKA
Address Standardization
Genderization
NCOA
Title
Salutation
Prefix Processing
Phone Number
Email
Obscenity Scanning
Character Cleansing
Title Cleansing
Geo-coding
email Fixes
MSA / Region Append
Household Value
Streaming Data Profiler
Temporal Alerts
Address Type
Type of Area
Fuzzy Phonetic Dedupe
Persistent ID
Linkage with Thresholds
14. Value
LTV-to-date
Size of wallet
Demographic
Gender
Income
Geographic
Local/Store
Market share
Product clusters
Behavioral clusters
Brand clusters
Engagement
Email open/click
Visit (store, web)
Inquiry (web, email)
Loyalty
Influencers
Reviews
Behavioral
Recency/AOV/Frequency
Cart
Cancels
Returns
Seasonality
400Metrics
Clustering
Models3 Predictive
Models10
Propensity to engage
Propensity to unsubscribe
Next sell recommendations
Up sell recommendations
Cross sell recommendations
Propensity to convert
Propensity to buy
Propensity to churn
Predictive lifetime value
Predicted size of wallet
AgilOne Predictive Analytics provides 400 customer
metrics, advanced clustering and predictive analytics
15. Other
Email
Social
Web
ERP
RESTAPI
AgilOne Webtag
Omniture
Coremetrics
Webtrends
Silverpop
Bronto
Cheetahmail
emarsys
Marketo
euro.message
ExactTarget
MailChimp
Lyris
Yesmail
Oracle
SAP
JD Edwards
IBM Websphere
Ecometry
Salesforce.com
BazaarVoice
Zendesk
Facebook custom audiences
Email
Social
Web
ERP
AgilOne Campaign Execution plays nice with your
existing customer facing infrastructure
17. Predictive Marketing within reach
Amazing things happen with
GOOD FOR BUSINESS
+3% margins
+8% revenues
+20% LTV
+100% engagement
GOOD FOR CUSTOMERS
Personal relationship
Connected & engaged
Loyal and satisfied
Brand advocates
GOOD FOR YOU
Love your job
Kick some ass
Innovate marketing
Awesome results
Hinweis der Redaktion
----- Meeting Notes (7/23/13 10:36) -----Automated data cleansing and deduping in (near) real-time using highly scalable Hadoop clusters that will do de-duping, householdingMarketing focused data model for predictive 100% Open system