The document discusses the growing popularity and importance of the internet and online video. Some key points include: - 60% of UK adults access the internet daily and 62% buy goods or services online. - The internet contributes £100 billion annually to the UK economy. - Globally, internet use is consumers' third most popular media activity after TV and music. - TV remains the top media platform but computers are becoming more of an entertainment device than TV. - Video websites are 53% more likely to appear on the first page of search results. YouTube is the second largest search engine.

1. WHY INTERNET?

2. 30.1 million UK adults
(60% of the population)
accessed the Internet
every day in 2010.
―Office for National Statistics (ONS)

3. 31 million UK adults
(62% of the population)
bought or ordered
goods or services online
within the past 12 months.
―Office for National Statistics (ONS)

4. 17.4 million UK adults
watched television or
listened to radio
via the Internet in 2010.
―Office for National Statistics (ONS)

5. The Internet is worth £100 billion
a year to the UK economy
and accounts for
7.2% of the UK’s GDP.
―BBC News, October 27, 2010

6. Findings from the annual
“State of Media Democracy”
global survey report published
October 7, 2010...
― Deloitte Touche Tohmatsu Limited

7. ...Globally, consumers rated
Internet use as their third
favourite e-media pastime
behind TV and music...
―Deloitte Touche Tohmatsu Limited

8. ...the Internet is challenging TV
for consumers’ time & attention...
―Deloitte Touche Tohmatsu Limited

9. ...Mobile devices with advanced
features are proliferating, and
uses are expanding to include
online search, social media,
product & service purchases,
entertainment, and global
positioning.
―Deloitte Touche Tohmatsu Limited

10. WHY VIDEO?

11. Findings from the annual
“State of Media Democracy”
global survey report published
October 7, 2010...
― Deloitte Touche Tohmatsu Limited

12. ...TV continues to be the top
media platform around the
world, but most surveyed
consumers say their computer
has become more of an
entertainment device than their
television.
― Deloitte Touche Tohmatsu Limited

13. Web sites with video are 53%
more likely to appear on the first
page of search engine results.
―Forrester Research

14. YouTube is the second largest
search engine (with 113 M
unique visitors monthly), second
only to its owner Google.
―comScore

15. UK viewers watched more than
6 billion online content videos &
527 million online video ads in
November 2010.
―comScore

16. Video has no borders... ...and goes everywhere.

17. WHY FACEBOOK?

18. Growth of Facebook in 2010
Source: Socialbakers.com

19. If Facebook was a country,
its almost 600 million members
would make it the third largest
country in the world.

20. United Kingdom World’s 3rd Largest
Facebook Population in 2010
One-third
of all Britons
Source: Socialbakers.com
have Facebook
accounts

21. Global Facebook Population Age Distribution in 2010
Source: Socialbakers.com
18- to 34-year-olds make up almost 60%

22. Facebook Second Largest Source of Traffic
to Online Videos at Media Sites
Q3 & Q4 2010
Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011

23. Facebook pages support
YouTube, as well as embedded,
videos.

24. Facebook pages are free.

25. WHY V-MAIL?

26. Video in email marketing has
been shown to increase click-
through rates by over 96%.
―Implix 2010 Email Marketing Trends Survey

27. 1 minute of video is worth
1.8 million words.
― Dr. James McQuivey | Forrester Research

28. WHY AFTER 5.TV?

29. Case Study: iTunes Launch
of After 5 TV’s «Wine 101»

30. Within 24 hours of their release on
iTunes on February 23, 2011, two
new episodes of «Wine 101» were
viewed 400+ times.
―After5.TV

31. The debut of «Wine 101» on
iTunes was downloaded over
25,000 times in five days during
December 2010.
―After5.TV

32. SYNDICATION
v. sin-di-keyt
to publish simultaneously, or supply for
simultaneous publication, in a number of
mediums in a number of places

33. “How many visits does your
website get?” is a 3- to 5-year-
old question.
The question today is “How
many viewers do you want us
to put you in front of?”

34. 1 Billion video minutes monthly
26 Million monthly viewers
50,000 average concurrent
viewers

36. a top-3 video site in the
U.S., with 12 million unique
monthly viewers (40 million
worldwide)

37. MEDIA MILEAGE: Where
your brand will be seen...
•After 5 TV website •After 5 TV Media Svc Twitter
•After 5 TV iTunes podcast •After 5 TV Media Svc LinkedIn
•After 5 TV Livestream channel •After 5 TV Flickr
•After 5 TV Media Svc website •After 5 TV Media Svc Tumblr
•After 5 TV Youtube channel •After 5 TV Blip.tv platform
•After 5 TV Media Svc Youtube •After 5 TV Veoh platform
•After 5 TV Facebook page •After 5 TV Revver platform
•After 5 TV Media Svc Facebook •After 5 TV Viddler platform
•After 5 TV Dailymotion channel •After 5 TV Metacafe platform
•After 5 TV Twitter •Other market-targeted sites

38. We are passionate and creative.
We care about producing
compelling, original content
that connects with your
target audience.
―After5.TV