Branding strategy for an ethnic fashion brand - Concept and strategy

1. Brand – Concept & Strategy

2. Contents
• Brand Look & Feel + Customer Analysis
• Brand Idea, Naming, Industry
• The WOW Factor
• Product & Services
• Brand Identity (Colour Theme & Keywords)
• Brand Model
• Target Market & Audience
• Platforms
• Implementation Process
• Operations

3. Ethnic Designer Fashion Store that entails class,
exclusivity, personalization & pleasure of dressing
elegant…
BRAND LOOK & FEEL!

4. More choice, more educated, more savvy & demanding
Loyalty, variety, freshness
Customer Analysis !

5. Brand Idea,
Naming, Industry

6. “
WHO ARE WE:
New brand launch specialized in
exclusive ethnic clothing and
handwork dresses for women,
men & kids ..

7. “
◉ Makhsoos : Roman urdu word for exclusive.
◉ Posh by Kashmir
◉Poshak : Roman urdu word for Apparel
◉ Libaaz couture
◉Regal Ethnic House
◉Nakkkashi Couture
◉The Classy Couture – Designer wear
◉ Azalea Designer Store
◉ Simona - Italian-Inspired Names
◉Kashmiri Tulip
◉Designer Wear Kiosk
◉Persian Chiffon Store
Trademark Availability | Easy to Remember | Easy to Spell | Social Profile Availability
Suggested Brand Names:

8. Brand IDEA
◉ Exclusive, Elite & Ethnic Dresses
◉ Customized Designer Wear
◉ Bridal Dresses (on special orders)
◉ Party wear Collection / Eid Collection / Spring
Collection / Winter Collection

9. WoW Factor
Special Trends with Elegant Designs
Different Colour Theme for Dresses (for e.g. pastel colours or english colours)
Attractive Pricing with special season sale.

10. ◉ Zari, Dabka, Kora and Stone Hand embroidery work
◉ Stitching & Alteration
◉ Bridal Wear (End-to-end dresses for different occations)
◉ Handwork Ethnic Kurta for Men
◉ Ethnic wear for kids
◉ Wardrobe Consultancy
◉ Wholesale Catalogue Sale to retailers
◉ Shawls, Scarves & Duppatta
◉ Stitched Kurtis
◉ Bridal Bedsheets / Bedding Set / Towel
Product & Services

11. Purple
Purple reflects
Luxury.
Luxury designer wear
For women for
speacial occations
Dark Green/ Sea
Green
Life and lively. Lively
fashion for women in
the world.
Grey / Black
Classy and
sophicated brand
Colour Theme for BRAND
IDENTITY

12. Designer Wear - Ethnic
Fashionable Dresses
Varied assortment
Trendy colors & season sale
Feminine cuts
Ethnic product lines for moderate costs
Customer-centered business
Trends adapted for special occasions
Fashion-oriented woman
Classy and elite look
Feeling good about looking good
Fashion - friendly
Feminine
Elegant and detailed handwork
Brand
Essence

13. Brand Model
Production/
Design
• Networking with retailers
/ designers / suppliers /
wholesalers
• Immediate reaction to
trends & customer
enquiry
Store Design &
Team
• Maximum attention to
interior & exterior
architectural design
• Appropriate coordination of
garments
• Excellent customer care
• New collection introduced
twice a month
Logistics /
Delivery
Partner
• Customer oriented.
• Managing Reverse Pickup
• 24h – receiving order to
home delivery
Operations
• Inventory Management
• Custom Order Number
• Unique Design codes
• Feedback Calls
• Discount coupon /
Season Sale
• Gift Cards for Eid &
New Year

14. Platforms – Brand Presence
Fashion BLOG Twitter
Pinterest E Newsletters
Instagram Discount / Season Sale / New
Arrival – Marketing Mailers
Facebook
Responsive Website
Whatsapp Group
Google Adwords

15. Implementation Process
Setting up a
Catalogue Lookbook
/ Fashion Calender
for every month
Model
Photography
/ Videos of
Dresses need
to be
prepared
Go Live!

16. Operations
Kashmir-
Operations

17. Age: 16-50 age
Gender: Women & Men
Demographic: Kashmir / KSA , UAE & UK (online orders)
Target Market & Audience

18. Process is easy
Enquiry DeliverDesign

19. Any questions ?
Thanks!