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Zappos Goals and Media Optimization Plan
- 1. Michelle Thomas Aaron Magness Zappos, Inc
- 7. Internet Presence Site Uniques Monthly Delta Annual Delta # of Top Traffic Referrals Sites Zappos 5,565,112 -2.56% 31.11% 4,552 ShoeBuy 2,565,244 -2.50% 12.57% 0 Shoes 1,463,109 3.01% 10.89% 0 Net-A-Porter 186,332 3.90% 44.29% 0 BlueFly 829,577 -4.33% 18.71% 0
- 8. Internet Threat Site Uniques Monthly Delta Annual Delta # of Top Traffic Referrals Sites Zappos 5,565,112 -2.56% 31.11% 4,552 BizRate 16,100,826 -3.42% -18.51% 9,712 Shopzillia 10,638,875 3.69% -15.78% 8,156 Amazon 66,254,538 3.25% 20.56% 97,937 Macys 9,382,307 3.17% 23.28% 6,864
- 12. Adreka Overview Adreka delivers a breakthrough in process automation making advertising more accessible, affordable, and accountable.
- 13. Today's Advertiser Pain
- 14. Tomorrow’s Media Solution
- 15. Tomorrow’s Media Solution
- 16. Tomorrow’s Media Solution
- 17. Tomorrow’s Media Solution
- 18. Tomorrow’s Media Solution
- 19. Tomorrow’s Media Solution
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- 22. Tomorrow's Advertiser Relief
- 24. Industry Players
Editor's Notes
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- $600B in fragmented advertising Little knowledge & low expectation of Advertising from SMBs Complexity increasing ex Advertising services disconnect Creative Media Placement Analytics
- John Catald , CEO – Serial Entrepreneur 4 prior businesses, Filed 9 patents, Awarded Top 40 Most Innovative Company” by the Technology Association of Georgia and nominated “2005 Solutions Provider of the Year” by Ad Media, and repeat panelist for industry webmaster and mobile conferences. Graduated from West Georgia College, and served 6 years in the US Army. Barry Derrick , VP Technology – 20 years enterprise software and infrastructure development. Ran mission critical systems for Hilton Hotels, Timex, VA Linux, Federal Express, IBM, Caterpillar Finance, AHOLD USA, Siemens, AT&T Bell Labs, WH Smith, and the Naval Intelligence Community. Graduated with Honors from US Navy’s Electronics, Surveillance, and Computer Science academy. Craig Tilley , VP Marketing – 10 years agency experience. Nominated “Top young professional in interactive marketing”. Responsible for top brand launches at AOL / Time Warner, Home Depot, and GE Power. To include the Cartoon Network, Adult Swim, Sex and the City, Everyone loves Raymond, among other presentations that are used to bring in advertising spending. Eugene Cataldi , Operations Manger – 45 years of VP / Director experience, Wachovia Bank, Performance Payment Solutions, and the Institute of Industrial Engineers (IIE).
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- Partnership Advantage – Free Market
- Partnership Advantage – Free Market