This presentation provides an overview of Adobe Experience Manager (AEM): - AEM allows management of digital experiences across devices and integrates with the Adobe Marketing Cloud. - It includes capabilities for sites, apps, forms, assets and communities. - The presentation demonstrates AEM's user roles of author, developer and system administrator and how developers create templates and components for authors. - It provides a technical overview of AEM's architecture which is built on OSGi, Sling, JCR and uses the Apache Oak repository to store content as nodes and properties.

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A virtual developer conference for Adobe Experience
Manager
Adobe Experience Manager - Introduction
Sunil Bhaskaran

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In this presentation …
 AEM ?
 Adobe Marketing Cloud
 AEM capabilities
 User profiles
 AEM authors
 AEM developers
 AEM system administrators
 Basic technology stack
 AEM integration with Analytics & Target

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What is Experience Manager?
 Manages experiences ……
 Desktops
 Devices
 Mobile apps
 Integration with Marketing Cloud

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Adobe Marketing Cloud solutions

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Industries

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AEM capabilities
 Sites
 Apps
 Forms
 Assets
 Communities

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If you work with AEM …..
 Author
 Developer
 System Admin

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Seeing is believing
 Log in … and start exploring
 An AEM site
(Geometrixx Demo)

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Demo
 Edit an AEM page
 Create an AEM page

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And, what is a component?
 Authors need it
 Adds new content using components

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And, what is a template?
 Authors need it
 Decides the layout of a page

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Developer creates
 Templates
 Components

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AEM developer
 Creates templates & components

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Demo
 Introduction to CRXDELite
 Project structure
 Content folder
 App folder

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Who is a system admin?
 Admin-related tasks

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Typical configuration
 Author instance
 Publish instance

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AEM architecture technology stack
OSGi
AEM Sites
Sling
JCR

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Apache Sling
 Content-centric web application framework
 Easy development of content-oriented applications
 Uses a JCR repository, such as Apache Jackrabbit or CRX
 Refer to http://sling.apache.org for more information

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Where content is stored
 Oak repository
 Nodes and properties

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Basic overview of technology tasks
 Apache Oak

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OSGi
 OSGi (Open Source Gateway Initiative)

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AEM with Analytics
 Seamless integration with Adobe Analytics
 Get information about users
 See profitable paths
 Identify critical success matrix

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AEM with Test & Target
 Seamless integration with Adobe Target
 Personalize content
 A/B testing
 Rules-based targeting

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References
 https://docs.adobe.com/content/docs/en/aem/6-2.html
 https://jackrabbit.apache.org/oak/
 http://sling.apache.org
 https://www.osgi.org/

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Questions?
 @sunil_Bhaskaran
 Blogs.adobe.com/sunil