Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.

2. Understanding your customer’s
"Digital Self".
Neil Morgan | Senior Director, Digital Marketing
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3. DIGITAL MEDIA DIGITAL MARKETING
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5. 5

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10. 10

11. Data Content Optimisation
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12. central
v=λf automotive
art+architecture manufacturing
<$12k
$12k-$25k
09 36-55
03 #2950392
Fb = Vρg = mg
05
12-18 #FFCC00
#eeccff
F = k ( q1 q2 / r2 )
V = V0(1 + βΔ T )
urban northwest02 female southeast #00e0c9
$50k-$100k 08 001 002 003
004 005 006
government rural
education male
007financial 009
008 services
18-36 #f1f1f1
southwest 01 #239857 10
55+
$25k-$50k
04 northeast
suburban
banking
( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2 1/ Ceq = 1/ C1 + 1/ C2 + 1/ C3

14. central
v=λf automotive
art+architecture manufacturing
<$12k
$12k-$25k
09 36-55
03
524,867 UNIQUE SITES
+798%#2950392
READERSHIP Fb = Vρg 44.098% USERS
= mg
TABLET 05
12-18 #FFCC00
#eeccff
F = k ( q1 q2 / r2 )
V = V0(1 + βΔ T )
urban 02
northwest
female southeast #00e0c9
$50k-$100k 08 001 002 003
004 005 006
government rural
education male
007financial 009
008 services
18-36 #f1f1f1
89.78%
southwest CLICKTHROUGH 01 PRICE RANGE#239857 RICH CONTENT
BASED ON PHONE $25k-$50k AND EXPERIENCE
DATA
398% ROI 10
55+ 04 northeast
suburban
banking
( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2 1/ Ceq = 1/ C1 + 1/ C2 + 1/ C3
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16. Adobe & RSA Group Adobe & Laithwaite’s Adobe & Barclays
 4% increase in sales.  Increased conversions from new 59% increase in ISA
customer's by 29%
application conversions
 And overall revenue by 11%
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17. Adobe® Digital Marketing Suite
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